Heather Meister Dremak Email & Phone Number

We are your brand's storytellers and strategists. We aim to craft a compelling narrative that truly resonates with your audience. Through our strategies and expertise, we will captivate your audience and solidify your position as the industry leader you already are.

Zagreb, Croatia

In this role, I built a successful retail partnership program, expanding our marketing efforts and increasing our audience reach by cross-promoting with products and services. Additionally, I launched and managed an affiliate program, created content partnerships with journalists, and diversified revenue streams by placing our marketplace inventory on multiple platforms, showcasing my abilities in partnership development, marketing, and revenue expansion, all while providing leadership and inspiring cross-functional teams.

In my role at Vizer, I led the strategic development of the Connected Wellness segment, focusing on fitness tracking. I also created and executed movement partnerships within the Vizer app. Collaborating with the executive team, I designed user behavior for goal achievement and reward redemption. I formulated Statements of Work (SOWs) for seamless partnership coordination and launch, and I devised a partnership go-to-market strategy, including email, social, and influencer outreach. My role involved close collaboration with corporate executive teams at organizations like SoulCycle, solidcore, lululemon, F45, and Orange Theory. Additionally, I orchestrated integration with Mindbody and Mariana Tek for a one-to-many program, crafted a QR code strategy to offset tech delays due to funding constraints, and implemented workflow organization within Salesforce for tracking KPIs and ensuring efficient reporting.

While at MINDBODY, I identified a significant gap in the Strategic Account Partnership experience, which led to the establishment of a new department dedicated to Customer Success and activation strategy for these accounts. I collaborated with top-tier Strategic Accounts to create a comprehensive program that bolstered studio attendance and strengthened our partnership.

As their Senior Program Manager in Regional Marketing for consumers, I formulated annual strategic marketing plans and executed channel expansion strategies to promote growth in MINDBODY cities. My responsibilities included managing KPIs, tracking measurements against goals, and overseeing quarterly reports for National Partnership Accounts such as WeWork, Wanderlust, W Hotels, lululemon, and Fitt.In addition to this, I developed promotional activities, marketing plans, and sales strategies for all B2C events. In my role as Program Manager for Consumer Products, I spearheaded the consumer partnership strategy for online and offline marketing. I forged national partnerships with well-known brands like Manduka, Green Chef, Thrive Market, Reebok, Garmin, Wanderlust, and Athleta. I was also responsible for obtaining client signatures for NDAs, SOWs, and Partnership contracts.

Greater San Diego Area

As a Team Lead for Dynamic Pricing, I collaborated closely with the B2B Marketing team to develop DP content for customer delivery. I successfully hired and trained a team of in-house Dynamic Pricing Specialists and acted as the in-house resource for educating customers about Dynamic Pricing. *The Dynamic Pricing algorithm created by Lymber and acquired by MINDBODY.

San Diego, Ca

Acquired by MINDBODY. I joined the company during the investor pitch to SEED SD as the very first employee involved in the inception, building, hiring, and execution of all forward-facing decisions. In just 15 months, I played a pivotal role in leading the expansion into multiple cities, including Denver, Dallas, Los Angeles, San Francisco, Seattle, Chicago, San Diego, and New York City. Within a short time, I orchestrated impactful promotional campaigns that significantly boosted app downloads and registrations. These campaigns included special offers and discount codes, effectively driving user engagement and participation. I established crucial partnerships with both local and national brands, enhancing our market reach and further solidifying our presence in the wellness and fitness industry.I was entrusted with the responsibility of overseeing national growth expansion, coordinating a dedicated team, and managing the implementation of our tool across all 500+ partner locations. This experience equipped me with invaluable skills in strategy development, leadership, and operational management, which were quickly required upon acquisition.

Greater San Diego Area

As the West Coast Agency Director at TLC | TRCO Marketing, I made substantial contributions to the company's success. Notably, I successfully brought in over $3.4 million in new business, showcasing my ability to drive revenue growth and expand the company's client portfolio.In this role, I directed and project-managed creative content, ensuring that our clients received high-quality marketing solutions tailored to their needs. This approach translated to impressive results, as I consistently exceeded client promotions, resulting in a remarkable up to 48% lift in sales revenue. My commitment to achieving outstanding outcomes was recognized as I earned the distinction of a top-performing salesperson in the United States.I played a key role in developing impactful client proposals and partnership agreements, fostering mutually beneficial relationships that advanced the company's objectives and solidified its reputation as a leader in the industry. These experiences have honed my expertise in sales, creative project management, and client relationship building.

Greater Boston Area

Represented 17 locations totaling 306K square feet of leasable office space in Boston, MA, effectively generating over $1.5M in revenue during 2008 and 2010. In this role, I orchestrated bi-monthly broker events, each attended by more than 75 industry professionals, and delivered compelling outside sales presentations with a rigorous follow-up protocol, resulting in the establishment of robust lead-generating partnerships. I also played a pivotal role in developing a cohesive prospect reporting system to provide vital information to upper management and successfully increased lead flow by 25% in under 6 months through networking events within the brokerage community. My contributions extended to developing an email campaign strategy that effectively tracked and rewarded lead referrals, with the strategy's success ultimately leading to its expansion into global markets, significantly boosting engagement levels.

Bachelor Of Arts (B.A.), Marketing & Graphic Design

Activities and Societies: Division 1 Collegiate Softball

Bachelor Of Arts (B.A.), Marketing & Graphic Design

Activities and Societies: AIGA Member, Collegiate Softball Captain