Heather Loomis Email & Phone Number

Atlanta, Ga, Us

Manchester, England, Gb

Atlanta, Georgia, Us

• Managed marketing efforts for multiple regions: IN, OH, KY, TN, FL and AL• Managed and lead cross-functional teams to successfully execute projects and stakeholder priorities• Implemented and managed Salesforce & Pardot, serving as the Salesforce Admin for 5 years • Developed and executed comprehensive region-specific marketing strategies aligned with overall business goals• Reported to the VP of Marketing and the Executive Leadership team• Created impactful proposals, capabilities packages, qualifications statements and dynamic presentations • Collateral creation for internal communications, sales enablement, training, recruitment, tradeshows and company events • Coordination and execution of company trade shows• Managed and maintained company website, social media platforms and impactful social media campaigns • Oversaw and maintained external vendor relationships• Designed and implemented visually engaging print and web campaigns • Executed monthly and quarterly mailers in support of Business Developers, enhancing client engagement• Conducted market research, providing valuable recommendations to support Business Developers' efforts• Provided essential support to Business Development Managers, including report generation and sales tracking• Managed corporate apparel, promotional items and client gifts • Planned and coordinated client trips and special events • Crafted impactful press releases highlighting company achievements and notable client events • Leveraged Adobe Creative Suite for engaging graphic design projects• Thrived in an environment of enterprise marketing collaboration, fostering innovation and creativity• Exceled at leading, influencing and collaborating across organizational and geographical boundaries• Demonstrated a proven track record of success at both strategic and tactical levels• Nominated and attended the prestigious Thayer Leadership Course at West Point, NY

Atlanta, Georgia, Us

Atlanta, Georgia, Us

•Assisted in writing, coordinating, and distributing TravelClick press releases•Handled all social media and monitored other online marketing channels•Tracked sales and marketing campaigns and made recommendations for improvement•Tracked marketing and public relations budget•Worked with customers to develop case studies and testimonials•Assisted in sales calls and product presentations as required•Assisted in managing and updating the TravelClick website•Coordinated the design and production of TravelClick collateral•Utilized CRM, e-mail, and other media to launch marketing campaigns in support of the sales team•Supported TravelClick tradeshow/event marketing through preparation, planning, and proactive customer and media contact. Measured return and tracked leads.•Maintained monthly marketing and public relations activity report•Daily/weekly media monitoring•Daily Social media posting•Advertising coordination•Speaking engagement coordination•Ensured proper use of brand identity on print, promotional, and display materials•Assisted in the development of internal messaging and documentation.•Formed strong and lasting service-oriented relationships with prospects and customers •Promoted teamwork, solicit opinions from coworkers and display enthusiasm•Production Manager - managed all creative marketing projects, conducted weekly meetings and tracked/managed production timeline •Pulled data for media requests

Alpharetta, Ga, Us

• Obtained print publication media kits and compiled rates for media plan• Attended marketing meetings to discuss ideas for upcoming campaigns• Conducted marketing research • Assisted in the coordination of marketing projects such as direct mail, list generation, print advertising, sponsorships, social media, special events and web site updates• Database management – Maintained up-to-date records of client and prospect information within the Now Contact and Akken software• Project and presentation support – Assisted the management, sales and recruitment teams with business development presentations and other initiatives (i.e. print and assemble appropriate materials for meetings, generate reports for analysis)•Assisted in New Market research and prepared Market Analysis reports •Competitive analysis – Prepared monthly reports on our top competitors including jobs posted, current advertising, possible clients, sponsorships in the market place, PR, articles, etc.•Web site event updates – Updated the Hire Profile monthly events calendar on web site and any other updates needed.•E-Campaigns – Handled our monthly e-newsletter (includes compiling information, conducting article interviews, design concept, and sending out). Also any other e-campaign blasts (special promotions, joining us on social media sites, etc.)•Social Media Management – Maintained up to the minute postings on Facebook fan page and Twitter accounts. Coordinated and managed our messaging to create a theme that ties together our blog, social media sites, and e-newsletters. Analyzed and provided statistics to the team on our efforts and discuss areas of improvement. Used social media to promote company special offerings, give updates on new job openings, and industry news.

Alpharetta, Ga, Us

Obtained print publication media kits and compiled rates for media planHelped launch company's largest direct mail and promotional marketing campaign Updated weekly billing spreadsheetsGathered website analyticsCoordinated copy and documents for email campaignsResearched prospects and update prospecting databaseAttended teleconference training and compiled notes for staffAttended weekly status meetingsMet with vendors and talent to gain insight into marketing, advertising and design industryCompleted weekly payroll, billing, & invoicing duties

Marketing

Advertising Design Diploma