Heather Green Email & Phone Number

I lead all NAMER Influencer Marketing and Business Development at Brainlabs

Durham, NC, US

• Provide leadership of $12mm Samsung agency marketing practice through revamped processes/workflows, RFPs, contract negotiations, finance and campaign activation
• Oversee cross-agency relationships, campaign troubleshooting, partner negotiations and budgets
• Leverage cross-discipline skill set to increase client satisfaction through cohesive reporting, storytelling and ROI measurement

• Provide leadership of $45mm YouTube client practice while CEO was on paternity leave
• Oversee all creator campaign activation, including strategy, contracting, legal and finance
• Revamp commercial model and YouTube campaign pricing transparency in line with Google CEO demands
• Lead creator SAAS RFP to three competitor platforms

New York, US

-Spearhead and operationalize Omnicom Media Group’s new internal AI-driven influencer marketing team, including legal, SAAS vendor selection, campaign management, paid media, audience data strategies and commercial model-Lead plan to recover $15mm in outsourced influencer campaign revenue across Omnicom agencies -Develop and execute a clear and compelling.

New York, US

• Pilot all ground-up processes and ways of working for groupM’s new internal influencer marketing agency, including legal, finance, vendor selection, platform tech, campaign management, paid media, commercial model and.
• Lead revenue pipeline and business development with all partner agencies
• Partner with global teams to manage eCommerce product roadmap and tech development
• Develop 2022 revenue roadmap to grow billings from $1mm to $9mm.
• Develop Q3-Q4 and 2022 staffing roadmap
• Establish and build solid trust and buy-in from all agency CEO’s and investment leaders

New York, NY, US

-Create ground-up, executive social media thought leadership program for C-level executives at Pfizer and J&J during vaccine rollout-Lead new business development and drive program thought leadership revenue and expanded project scopes-Introduce clients to new content formats: TED-style video, emerging social platforms, LIVE events, virtual.

Needham, MA, US

• Led content and social-first client RFPs/proposals/packages across all major growth verticals, from retail to finance, spirits, entertainment, technology, telecomm and more
• Trained digital media sales teams how to pitch TripAdvisor’s audience platform and increase their visibility with agencies, brands, industry partners, influencers and others
• Partnered closely with product development, editorial, business development, operations, and sales to proactively assess demand and opportunity for competitive new content products

London, England, GB

-Piloted $200M paid social, content, experiential and influencer programming that reinforces global brand health metrics: brand awareness, engagement, new consumer adoption and share-of-voice-Trained 13 partner agencies how to develop attention-grabbing digital content that follows best practices for each social platform while maintaining visual brand.

New York, US

-Owned L’Oréal’s 2018 Up Front CMO partnerships with Facebook, Snapchat, Pinterest and Twitter-Managed activation of $60M paid social budgets for 11 L'Oreal USA brands-Maintained 100% retention rate on 10 new social media team members, from Associate to Senior Director-Revamped all social buying strategies, developed test/learn playbooks and created $12M.

Las Vegas, NV, US

-Created an internal Content Studio for 50 global properties and destroyed legacy silos between Content, Editorial, PR, Loyalty, Social Media, Creative/UX, Web Development and SEO teams-Develop an enterprise content roadmap that aligns against evergreen, brand campaigns and integrated marketing initiatives-Partner with Product and eCommerce to lead UX.

-Spearheaded a content marketing strategy focused on gamification, sponsored editorial and travel influencers-Developed a winning team of internal resources and external production, creative, development and media partners-Created a social listening program based on user reviews and partnered closely with the marketing teams-Partnered cross-functionally.

Plano, Texas, US

-Developed a multi-channel, multi-attribution branded content strategy and brand newsroom with owned, earned and paid channels-Manage 10+person content team ranging from designers, content writers, editors and SEO specialists-Managed CMS content migration -Created a social listening and reputation management strategy that informed Corporate Communications.

El Segundo, CA, US

• Developed content, copywriting and social media marketing programs for travel and entertainment clients
• Partnered with UX, Product, SEO and Creative teams to build open source brand publishing hubs
• Lead the deployment of the agency's client education program, which taught clients how to produce, curate, distribute, share, repurpose and govern content as well as select social platforms

• Created an integrated Content Team of 25+ contractors and full time UX writers, content editors and graphic designers focused on hotel descriptions, virtual tours, maps and hotel reviews
• Partnered heavily with the Brand team to digitally activate the “Hotel Experts” brand strategy focused on guest reviews, social listening and reputation management
• Created the first SEO-driven content strategy for 150,000 hotel landing pages, as well as a social listening program tied strongly to the brand’s focus on authentic hotel reviews

New York, New York, US

AOL Digital Cities project: I managed a team of freelance writers who wrote editorial copy associated with restaurants in five different top-tier markets. I also managed freelance vendor contracts and invoicing.