With over 15 years of digital marketing experience, I am a proven media agency, brand and growth leader who specializes in 360-degree, data-driven marketing and content programs. I most recently spearheaded and operationalized Omnicom Media Group's new AI-driven internal influencer marketing team, leading the plan to recover $15 million in outsourced campaign revenue across Omnicom agencies.My skill set:-Social and Creator Marketing: Utilizing AI-powered tools and platforms for social and creator marketing campaigns, including audience segmentation, content personalization, creator selection and performance optimization.-Data-driven Strategy: Leveraging AI algorithms and machine learning models to analyze vast amounts of data, extract insights, and develop data-driven marketing strategies that maximize ROI-Center of Excellence Development: Establishing Centers of Excellence (CoE) within marketing departments to drive innovation, develop best practices, and ensure the effective use of tools, workflows and technologies in marketing campaigns-Consultancy Leadership: Providing consultancy leadership on social, creator and content-first marketing initiatives, including AI implementation strategies, creator processes and software selection, workflow optimization, and campaign activation-Relationship Management: Building and nurturing relationships with SAAS marketing vendors, solution provider and client partners, as well as internal teams-Campaign Management: Leveraging AI-powered tools for campaign management, including content creation, automated campaign optimization and real-time performance monitoring-Content Creation and Management: Harnessing AI technologies such as natural language generation (NLG) and image recognition for automated content creation, curation, and distribution across digital channels-Negotiation Skills: Negotiating contracts and partnerships with upfront vendors, solution providers, and development teams to secure favorable terms and access to cutting-edge technologies and alpha/beta products -Leadership and Mentoring: Providing leadership and mentorship to multi-discipline teams, fostering a culture of innovation, continuous learning, and collaboration in the development and implementation of client-driven marketing solutions.-Brand Management: Using AI-powered sentiment analysis and social listening tools to monitor brand sentiment, identify reputation risks, and proactively manage brand perception across digital platforms.