Heather Hernandez Email & Phone Number

Scottsdale, Arizona, United States

Mount Vernon, Wa

Oversee media operations across the state of Washington including 2 daily newspapers, 7 weekly newspapers, multiple websites & a regional commercial printing facility.Lead a team of directors in production, editiorial, sales, marketing, circulations, finance & community relations.

Mount Vernon, Wa

Strong focus on creating a profitable daily suite of local news products with high journalistic integrity that inform and empower the communities we serve.

Roanoke, Virginia Area

Led the sales and marketing departments for print, digital media, community niche publicationsand the business journal. Responsible for overseeing and developing an integrated multi-media sales force, marketing department, and advertising operations for a total of 90 full-time equivalents and 7 direct reports.

Led and managed the 6 local retail advertising teams throughout San Diego County for The San DiegoUnion-Tribune. Responsible for overseeing and developing a sales and sales support staff of 67 with 7 direct manager reports. Responsible for increasing market share, strategic planning, and category and product development while maximizing revenue performance in a competitive market.

Salem, Oregon, United States

Responsibilities include overseeing a staff of 29 with 4 direct reports, meeting and exceeding budget forclassified and online, staff development, strategic planning, and budgeting and rate/program development.Achievements include: Created and developed print and online bundles in all categories of business to maximize all revenue opportunity and to protect the classified franchise from incoming competitors. Initiated a redesign in 2000 of the classified section & the classified website to attract younger readers to the paper, resulting in increased revenue and readership. Instituted a coaching/monitoring program for the inside sales team which resulted in 30% gains in up- sell ratios and a callback closing performance that increased by 5%. This helped grow private party market share based on ad count from 58.9% to 84.5% over the course of one year. Created training programs to address sales-related customer service issues which helped to decrease errors by 33% in 2002, ranking the Statesman Journal among the best in Gannett. Created and implemented Ad Academy, a three-year sales training curriculum. Traveled to Norway and conducted online/print convergence training at 7 newspapers for Orkla Media Group

Salem, Oregon, United States

Managed the call center, inside contract sales team & legal department. Created & wrote a proceduremanual for the department that documented all advertising standards & policies. Modified private party ratepackages which led to double-digit growth in ad count in 2000.

Salem, Oregon, United States

Responsible for selling print & online national recruitment advertising to agencies and directly to majorcorporations throughout the country. Traveled to 17 major cities representing the Northwest Group ofseven newspapers increasing recruitment revenue year over year by 14%. Introduced, sold and organizedlocal job fairs in conjunction with local colleges and employers. Led & developed the outside sales staff of7.

Maintained an automotive territory as described below while leading six outside sales executives and onesales coordinator. Responsibilities included writing performance appraisals, training, coaching andmentoring. Helped introduce StatesmanJournal.com to the staff and the community.A utomotive & Real Estate Sales E