Heather Hawkins Email & Phone Number

Wigan, Gb

Manchester, England, United Kingdom

Warrington, United Kingdom

Worked as Marketing Executive at Ixis until they were acquired by the cti group in 2020. Now I market 7 brands across the cti group including cti digital, Ixis, Supercharged commerce, Nublue, Mosquito Digital, stardotstar & Worship. • Liaising with sales and account management to understand current frustrations or issues the target market are experiencing• Creating and implementing strategic campaigns to align with alleviating frustrations through a means of education• Creation of blog posts and campaigns pages to educate the audience on how to get the most from their website.• Creation of accompanying social media posts for company and individuals using a hook and storyline to grab attention. Focussing mostly on LinkedIn.• Working with partners to create mutually beneficial campaigns• Task manager for marketing apprentice. Assisting and mentoring when needed.• Maintaining and updating Trello board to ensure tasks are kept up to date• Production and presentation of monthly marketing report to directors• Assistance in building annual marketing strategy and budget to submit to directors.• Reviewing and approving for publication blogs, podcasts, media and social posts created by an apprentice• Use of SEMRush and other analytical tools to improve website content and user experience• Market research using surveys and interviews to better understand audiences frustrations when it comes to their website and production of report from the research.

Liverpool, United Kingdom

Chorley, Lancashire

Responsibilities include:• Email marketing across both brands on a regular basis – automated & regular• Utilising social media to deliver campaigns◦ Facebook, Instagram & Twitter for Eat My Photo◦ Twitter, Facebook & Linkedin for Eat My Logo• Leadership of Sales & Marketing Apprentice working in partnership on social strategy, photography and other marketing responsibilities• Launching Eat My Photo website working in collaboration with web agency• Evaluating statistics and analytics using various tools include Google Analytics to plan direction of future marketing• Updating content across both WordPress sites to drive more traffic and improve SEO• Working alongside Sales to improve conversion of enquiries• Attending events as exhibitor and delegate representing the companies• Developing and maintaining digital assets including up to date product images• Developing partnerships with third party sellers for consumer brand.

Manchester, United Kingdom

• Leadership of PR Officer. Ensuring he has sufficient work scheduled and training where appropriate.• Working closely with the CEO and Managing Director on the strategy of the business.• Writing public sector tender documents and bids.• Lead organiser of an annual community Conference (PHPNW) for PHP Web Developers which attracts over 420 developers from around the world.• Production of key influencer maps• Responsibility of marketing and communications across the marketing function including blogs, email marketing, SEO and social media• Production of marketing KPIs for use at meetings with the board of Directors.• Identifying and attending relevant networking events and exhibitions• Maintenance of the company website and its content including traffic analysis, design, SEO and functionality• Maintenance of relationships with Clients including the collaboration of testimonials and case study.• Producing and leading SEO and Google Analytics training sessions for Clients.

Prescot

Preston, United Kingdom

I focus on the strategic element of Marketing at Magma Digital alongside the Directors and Management team. We move the business forward helping to achieve business goals.

Preston, United Kingdom

At Magma Digital, I cover many various aspects of Marketing from updating the Company's various Social Media platforms, updating the copy on the website including regular blog posts whilst updating copy and the company blog I ensure all is Search Engine Optimised to gain as much visibility as possible. I also attend many networking events that the Company is involved with.I take responsibility for monitoring the analytics of the company website providing suggestions and reports on what has been happening. In this role, I have become extremely confident and capable in using WordPress (a content management system).In addition to the Digital Marketing Aspect that my role takes on, I have also being responsible for the Company's new Exhibition Banners and follow up marketing including using the CRM system.

Business Design Centre, London

Team Innov8, winner of the final, presented in the National Final of CIM Pitch for BPIF Carton at the National Conference.After presenting our pitch in front of a judging panel and 250 delegates, we were announced winners of The Pitch 2012.

Blackpool, United Kingdom

Replenishing stock on the shop floorOrdering new stock lines and replenishing existing stock numbersServing customers at the till, with sales, returns and general advice. Handling money and cash reconciliation at the start and end of each dayCleaning areas on the shop floorMoving shelves and shop fittings around to suit the seasonal changes i.e. Slipper or sandal areasRegularly attended several customer service training courses Measuring children’s feetChecking the fit of the shoes on children’s feet (a fully trained fitter)Training co-workers in the use of the tills and managing staffing around the children’s area during busy times.

Ba(Hons), Marketing And Management

A Levels, Business, Media, English Language