Heather L. Email & Phone Number

Oakland, CA, US

Oakland, CA, US

Analyzing strategies and revenue & activity trends of the SMB sales organization at Pandora.

Oakland, CA, US

Reported on the SMB, Performance, & Programmatic sales teams. Worked with HR and upper management on completely restructuring the SMB team. Made the sales team more aware of their productivity and revenue trends.

Oakland, CA, US

Weekly, monthly, quarterly reporting for the online ad sales of three sales teams and a network partnership which is sent to the VP level. Helped to create and now regularly updated Quarterly Business Review for the sales teams. Formulated a score card to rank sales representatives and their performance.

Boston, MA, US

• Administered Salesforce for the organization
• Worked alongside the Strategic team and Sales to provide robust proposals
• Forecasted available inventory for the Sales team to pitch
• Worked with the Finance team to calculate customer costs
• Supported the West Coast Sales team
• Created customized reports and dashboards in Salesforce for the Sales and Executive teams

New York, NY, US

• Managed partner relationships in the HealthWeb network to run ads for our clients
• Managed a file for partner goal allocations and a file for actual partner delivery
• Managed the new Online Advertising Analyst
• Managed a summary file that checked the work of the Campaign Managers and a bi-weekly report that showed MTD pacing on all campaigns for EVPs
• Forecasted revenue weekly for all Direct Ad Sales campaigns and prepared weekly Booked Business and Forecast files for the Finance team and EVPs
• Completely handled Direct Ad Sales monthly billing of clients, all payments to partners, revenue report for non-guaranteed campaigns

New York, NY, US

• Managed two spreadsheets of the fiscal year’s campaigns, showing monthly impression and revenue goals, along with actuals. One spreadsheet is for the AdOps and SEM teams. The other spreadsheet is for the finance team.
• Managed the Remnant Delivery file, Remnant Revenue file, and House Ads Delivery file
• Managed a bi-weekly report that showed how AdOps campaigns were pacing against the forecast
• Risk Adjusted campaigns for accurate revenue forecasting
• Ran reports on Tribal Fusion, OpenX, AdSense, Ask, Just Answers, NetSeer, and AdMeld
• Ran SEM spend reports on Google AdWords, Microsoft AdCenter, and Marin

Sunnyvale, CA, US

• Maintained newsletter subscriber base, analyzed results, and responded to customer inquiries
• Researched and verified product information with vendors for sale
• Coordinated a weekly sweepstakes program
• Administered daily prize giveaway on Facebook
• Initiated new project of outsourcing technical problems
• Created more online traffic and managed spam content for editorial articles

Sunnyvale, CA, US

• Researched information about technological products and input data into the system
• Organized information in the database for deployment on the live website
• Responded to bug reports and provided customer support

San Jose, CA, US

• Managed a team of workers with four cashiers handling an average of $6,000 each
• Completed transactions in person and on the phone using Quickbooks: Point of Sales

Bachelors Of Science And Bachelors Of Arts, B.S. In Business Administration: International Business | B.A. In Japanese

Study Abroad, Japanese