Heather Olson Email & Phone Number

St Paul, Minnesota, United States

Maple Grove, Minnesota, United States

• Manage multiple projects for public media station’s teams including marketing, social media, communications, events and sponsorship.
• Design and implement engaging social posts to grow station’s audiences on a variety of social channels using Sprout Social.
• Researched PBS stations nationwide to identify trends and communication examples to support marketing and public relations requests and inform their decisions.
• Restarted online volunteer management system to engage volunteers in support of station’s public events and fundraising efforts.
• Manage writer contract process and increased efficiency using Adobe e-signatures and fill-in W-9 forms.
• Collaborated with senior editors and audience development team to ensure sponsor articles and other deliverables are published on time and recognition benefits are fulfilled.

Brooklyn Park, Minnesota, United States

• Corporate fundraising leader, responsible for developing high-level institutional relationships to secure high impact philanthropic investments in ending hunger.
• Raised $3.3+ million through personal corporate donor portfolio, a 10% increase vs. goal, in 2021 fiscal year, leveraging new and existing donor relationships.
• Developed targeted pitch decks to successfully present sponsorship and cause marketing opportunities to corporate donors based on their giving focus areas.
• Built increased awareness for corporate donor support and community impact by creating authentic stories through online communication and social channels.
• Organized and led internal and non-profit teams to create corporate funded new food delivery program to serve clients and share company’s authentic story of support through website and social channels.
• Identified and pitched opportunity to run pro bono spots with local TV and radio to spotlight increased food insecurity and supporting others through financial giving; secured 3 partnerships that increased donations.

• Led corporate engagement team (3 staff) in all facets of corporate and events fundraising, including corporate gifts/grants, cause marketing, sponsorships, workplace giving, and event revenue resulting in $5.6 million.
• Secured partnerships with KARE11 and 4 major grocery retailers for Food Fight giving campaign, raising equivalent of 1.4+ million pounds of food through food and financial donations and millions of media impressions.
• Served as primary media spokesperson for Second Harvest Heartland as part of several highly visible community fundraising campaigns.
• Successfully created and pitched a unique naming rights opportunity for a corporate donor resulting in $2 million capital campaign gift toward a new facility.

St. Paul, MN

• Developed new sponsorship platforms for fundraising campaigns and programs.
• Analyzed and relaunched Food and Fund Drive program resulting in easy-to-use online giving, to simplify corporate employee engagement and fundraising.

• Managed cause marketing/customer donation programs for 230 Macy’s stores generating $6.6M+ in donations for local and national charity partners.
• Developed and implemented successful community programs with leading arts and cultural organizations in Minneapolis, Chicago, and Detroit.
• Oversaw collaboration of 105 libraries and 23 organizations in Twin Cities; 460K people participated in first year and 10 million media impressions in first week.