Heather Olson

Heather Olson Email and Phone Number

Marketing Project Manager | Communicator | Content Creator @ TPT - Twin Cities PBS
saint paul, minnesota, united states
Heather Olson's Location
Greater Minneapolis-St. Paul Area, United States
Heather Olson's Contact Details

Heather Olson personal email

n/a
About Heather Olson

Dynamic marketing strategist known for executing impactful campaigns and events. Proficient in social media engagement and adept at leading cross-functional teams to deliver multi-faceted campaigns. Highly agile and driven by a passion for continuous learning and project diversity..Areas of expertise:Project Management | Social Media Planning/Copywriting | Team Coordination | Building Relationships | Communication | Campaign/Event Planning & Promotion | Innovating | Brainstorming | Competitor Research | Sponsorship Strategy | Media Campaign Partnerships | Media Spokesperson | Pitch Development | Corporate/Non-Profit Partnerships

Heather Olson's Current Company Details
TPT - Twin Cities PBS

Tpt - Twin Cities Pbs

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Marketing Project Manager | Communicator | Content Creator
saint paul, minnesota, united states
Website:
tpt.org
Employees:
255
Heather Olson Work Experience Details
  • Tpt - Twin Cities Pbs
    Marketing Specialist
    Tpt - Twin Cities Pbs Jul 2024 - Present
    St Paul, Minnesota, United States
  • The Right Staff
    Special Projects Manager (Interim) At Twin Cities Pbs
    The Right Staff Oct 2021 - Jun 2024
    Maple Grove, Minnesota, United States
    • Manage multiple projects for public media station’s teams including marketing, social media, communications, events and sponsorship.• Design and implement engaging social posts to grow station’s audiences on a variety of social channels using Sprout Social.• Researched PBS stations nationwide to identify trends and communication examples to support marketing and public relations requests and inform their decisions. • Restarted online volunteer management system to engage volunteers in support of station’s public events and fundraising efforts. • Manage writer contract process and increased efficiency using Adobe e-signatures and fill-in W-9 forms. • Collaborated with senior editors and audience development team to ensure sponsor articles and other deliverables are published on time and recognition benefits are fulfilled.
  • Second Harvest Heartland
    Corporate Development Officer
    Second Harvest Heartland Feb 2020 - Sep 2021
    Brooklyn Park, Minnesota, United States
    • Corporate fundraising leader, responsible for developing high-level institutional relationships to secure high impact philanthropic investments in ending hunger.• Raised $3.3+ million through personal corporate donor portfolio, a 10% increase vs. goal, in 2021 fiscal year, leveraging new and existing donor relationships.• Developed targeted pitch decks to successfully present sponsorship and cause marketing opportunities to corporate donors based on their giving focus areas. • Built increased awareness for corporate donor support and community impact by creating authentic stories through online communication and social channels.• Organized and led internal and non-profit teams to create corporate funded new food delivery program to serve clients and share company’s authentic story of support through website and social channels.• Identified and pitched opportunity to run pro bono spots with local TV and radio to spotlight increased food insecurity and supporting others through financial giving; secured 3 partnerships that increased donations and media impressions.
  • Second Harvest Heartland
    Director Of Corporate Partnerships And Cause Marketing
    Second Harvest Heartland Nov 2015 - Feb 2020
    • Led corporate engagement team (3 staff) in all facets of corporate and events fundraising, including corporate gifts/grants, cause marketing, sponsorships, workplace giving, and event revenue resulting in $5.6 million in 2019.• Secured partnerships with KARE11 and 4 major grocery retailers for Food Fight giving campaign, raising equivalent of 1.4+ million pounds of food through food and financial donations and millions of media impressions.• Served as primary media spokesperson for Second Harvest Heartland as part of several highly visible community fundraising campaigns.• Successfully created and pitched a unique naming rights opportunity for a corporate donor resulting in $2 million capital campaign gift toward a new facility.
  • Second Harvest Heartland
    Corporate Engagement Manager
    Second Harvest Heartland Jun 2009 - Nov 2015
    St. Paul, Mn
    • Developed new sponsorship platforms for fundraising campaigns and programs.• Analyzed and relaunched Food and Fund Drive program resulting in easy-to-use online giving, to simplify corporate employee engagement and fundraising.
  • Macy'S
    Cause Marketing And Community Relations Manager
    Macy'S Jun 2000 - Apr 2009
    • Managed cause marketing/customer donation programs for 230 Macy’s stores generating $6.6M+ in donations for local and national charity partners. • Developed and implemented successful community programs with leading arts and cultural organizations in Minneapolis, Chicago, and Detroit.• Oversaw collaboration of 105 libraries and 23 organizations in Twin Cities; 460K people participated in first year and 10 million media impressions in first week.

Heather Olson Skills

Sponsorship Internal Communications Cause Marketing Strategic Planning Brand Development Advertising Building Relationships Event Planning Marketing Strategy Media Relations Creative Solutions Email Marketing Volunteer Management Marketing Management Strategic Partnerships Marketing Fundraising Engagements Project Planning Strategic Thinking Time Management Brand Awareness Corporate Engagement

Heather Olson Education Details

Frequently Asked Questions about Heather Olson

What company does Heather Olson work for?

Heather Olson works for Tpt - Twin Cities Pbs

What is Heather Olson's role at the current company?

Heather Olson's current role is Marketing Project Manager | Communicator | Content Creator.

What is Heather Olson's email address?

Heather Olson's email address is he****@****cys.com

What is Heather Olson's direct phone number?

Heather Olson's direct phone number is +165136*****

What schools did Heather Olson attend?

Heather Olson attended University Of Minnesota - Carlson School Of Management.

What skills is Heather Olson known for?

Heather Olson has skills like Sponsorship, Internal Communications, Cause Marketing, Strategic Planning, Brand Development, Advertising, Building Relationships, Event Planning, Marketing Strategy, Media Relations, Creative Solutions, Email Marketing.

Who are Heather Olson's colleagues?

Heather Olson's colleagues are Dr. Gayitri Kavita Indar, Katie Hayes, Loode Purnama Ade, Christine Cecil, Mike Yang, Amy Melin, Eric Eskola.

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