Heather Morrison Email & Phone Number

Calgary, Ab, Ca

Cary, Nc, Us

Lead and direct go-to-market team and strategy at the county level in conjunction with senior leadership. Drive demand generation through multi-channel initiates while supporting SAS positioning as a leader in enterprise analytics software.

Cary, Nc, Us

Strategize market growth for Canada across public sector. Develop top of funnel marketing strategy to drive leads, pipeline and revenue inline with business objectives. Lead the marketing activities for Canada in partnership with Microsoft across all industry verticals as part of the global SAS & MSFT core team.Previously responsible for leading marketing for retail and data science GTMs.

Leichhardt, Nsw, Au

Build and implement B2B marketing strategy for the North American market. Grow lead and revenue volumes for software sales across Canada, U.S. and Latin America markets. Partner with Head of Sales to nurture customers through lifecycle stages. Manage retention, field marketing and sales development teams.

Leichhardt, Nsw, Au

Management of product marketing, field marketing, creative team, sales and customer enablement, in APAC, EMEA and AMER regions. Responsible for global marketing strategy. Oversee the implementation and roll out of Salesforce Marketing Cloud across the organization. Spearhead product launches of literacy and mathematics e-learning products.

Calgary, Alberta, Ca

Responsible for managing four departments across marketing, web, customer service and creative.Spearhead the design and Implement of product information management system and thesuccessful implementation of e-commerce super structure for U.S. market to grow sales 15% YOY.Plan and roll out digital strategy with successful implementation of Content Management System(CMS) and orchestrate the selection of Marketing Automation tool including implementation and adoption and successful utilization across departments.Develop Learning Management System (LMS), product training videos and rewards programManage market research working with research partner to collect quantitative and qualitativeanalysis of consumer market

San Francisco, Ca, Us

Prepare the Canadian market for launch through the development of go-to-market strategy and preparation of multi-media assets. Implement the successful delivery of business presentations and training opportunities to grow a new market.• Devise and implement go-to-market strategy for launch in to Canada• Design and manage online and offline marketing assets for the Canadian market • Ensure accuracy of content on cosmetics packaging to ensure its FDA compliant• Content development for five company websites and Canadian social channels• Copywrite, schedule and manage email communications to 5,000 consultants• 60% Travel across Canada, plan, manage and execute tradeshow and corporate events• Responsible for management of brand guidelines and brand values

Oversee the marketing operations for eleven World Health locations, leading fitness facilities in Alberta Canada. Management of marketing operations for U.S franchise chain Orangetheory Fitness in Canada.• Online Marketing (SEO, Paid Advertising including Search & Display, Email, Content Marketing)• Mass Media Advertising (Radio, TV & Outdoor)• Annual Budgets (Management & Measurement of ROI)• Recruitment and Management of Marketing Team• Social Media Management• Acquisition Strategy• Forecast trends, set channels objectives that support the SBUs

Edmonton, Alberta, Ca

Activities included devising and implementing marketing strategy to increase qualified circulation through the increase of paid and non-paid subscriptions. I analysed trends on newsstand to increase ROI on promotions and efficiency. I searched for innovative ways to reach our target readership through new and emerging media channels.• Forecasting targets and KPI’s• Market research into segmented readership • Management of circulation team including setting tasks and objectives in-line with annual circulation and marketing plan• Review and implement pricing strategy, including monitoring price sensitivity• Managing direct mail campaigns to over 10,000 prospects• Managing audit process in accordance with BPA• Ensure growth and retention of CRM database• Implement retention campaigns to increase LTV of customers• Write marketing strategy for digital edition publications• Monitor CTR, CTC & CPA online• Update online products using e-commerce website• Management of stakeholders, Magazines Canada, Zinio, Disticor, BPA• Utilization of subscription program Quickfill for reporting

MyHobbyStore Ltd is a multi-media company whose foundations lay in the 18 specialist hobby publications. Using multi-channel campaigns online and offline my objectives included increasing readership through the segmentation, targeting and positioning both in the UK and overseas. I was also responsible for the marketing strategy for 3 annual events and 2 e-commerce websites. Other responsibilities included:• Managing overall marketing budget• Forecasting targets and KPI’s 2008 – 2011• Market research for STP• Recruitment & management of marketing team (Interns, assistant, executives, managers, designers)• Devise and implement marketing strategy for 2008-2011• Analyze and report offline and online campaigns • Implement pricing strategy, monitoring price sensitivity• Maintain online marketing including affiliates, PPC, SEO and email, social media• Manage PR & DM• Grow and utilize company database • Work in conjunction with UK and USA subscription fulfillment companies CDS, DSB, EWA, Express Mags• Management of telemarketing campaigns • Brand guardian, including development of brand guidelines• Monitor and manage retention and LTV• Marketing planning for digital edition archive and strategy of digital publications as well as including locked subscriber only content on websites• Co-ordinating contra deals with affiliates• Monitor CTR, CTC & CPA

Master Of Science - Ms, Marketing

Post Graduate Diploma, Marketing/Marketing Management, General

Bachelor Of Arts - Ba, Fine Art