Hi y'all! Im Heather Lee - New Englander living in the south, who dreams in flowcharts & decks, loves a good cortado, discovering new products and epic hide-and-seek games with my toddler. Over the course of my career, I have always been attracted to purpose driven companies with strong, diverse leadership teams. I'm a driven leader with over 15 years of strategy and entrepreneurial experience within the health and wellness industry. My superpowers include: creating something from nothing, omni channel go-to-market strategy, integrated & holistic marketing/branding execution, product development and solving difficult problems quickly. My strong instincts led me to be a health and wellness futurist who identifies global market gaps and trends through data analysis, cross-industry observations and finely tuned intuition. As a collaborator at heart, I thrive when working across organizations and brands and have autonomy to make decisions on high profile projects in a fast-paced, start-up environments.I am currently exploring my curiosity around exploratory uses of functional ingredients (ask me about my obsession with seaweed!), kids nutrition, anything health-tech, e-bikes and uplifting female founders.Drop me a message and let's connect!