Heather Pollock Email & Phone Number

Perth, Wa, Au

Perth, Western Australia, Australia

Lead the planning and execution of industry events and the implementation of a partner program. Developed a sophisticated internal event tracking database and initiated a comprehensive overhaul of the department's content strategy.- Led the audit and refinement of blog strategy, introduced AI-enhanced writing processes and 'pillar articles'; and established a briefing process for external writers.- Introduced AI tools and resources to cut costs and save time. Decreasing marketing spend and streamlining content creation process; improved efficiency and brought more content creation in-house.- Regularly identified growth opportunities for junior colleagues, championing continuous improvement and mentorship.- Project manage industry events on budgets of up to $50K. Manage: vendors, procurement of marketing goods, promotions and seamless coordination of travel and accommodation logistics; effectively communicated across departments, resulting in successful team preparations and budget adherence. - Developed a comprehensive internal tracking database for all events, encompassing budget, vendor, and essential information management, significantly improving organisational efficiency and event oversight.- Own the planning and execution of the inaugural customer appreciation event, including selecting venue, budget management, vendor coordination, sourcing marketing and promotional goods, engaging external speakers and sponsors, and team communication and coordination.- Collaborated with the Head of HR to assist in project-managing internal company events, including setting agendas and day-of management; managed staff communication and engagement across multiple departments.- Implemented the Partner Program, developing an innovative 'Partner Pack' and onboarding process, managing partner outreach and stakeholder meetings, and commissioning collaborative content such as webinars and articles for enhanced partner relations and cross-promotional opportunities.

Remote

- Developed and executed a comprehensive content strategy, significantly boosting traffic, trial sign-ups, and conversions while focusing on long-term customer retention.- Oversaw key marketing initiatives, boosting conversions and brand awareness by expertly crafting copy for websites, social media, and email campaigns, and leading innovative marketing strategies.- Played a vital role in the Executive Team, overseeing company-wide operations as they related to marketing, including hiring, team management, strategic decision-making, product development, and new initiatives.- Managed a remote, asynchronous team comprising of two freelance writers, a marketing assistant, tech assistant and a video editor, ensuring delivery of high-quality content that engaged and educated the audience.- Demonstrated exceptional writing and editing skills, reviewing articles, website copy, and emails to maintain the highest standards of grammar and clarity, while preserving company voice.- Built and nurtured relationships with industry experts and partners, driving collaborative projects that elevated the company's brand authority.- Led the organisation of an annual large-scale online educational event with 2,000 attendees, managing over 50 speakers, and overseeing all aspects of promotional strategy and event execution to become one of the most notable industry events and a new revenue generator for company. - Prioritised and managed multiple concurrent projects and tasks, efficiently coordinating team members and timelines to ensure timely and effective project completion.- Utilised tools such as Slack, Notion, Click-Up, Grammarly, SurferSEO, Jasper, and ChatGPT, enhancing daily operational efficiency and content quality.

Remote

As the Marketing Content & Events Manager, I spearhead the creation of organic marketing strategy and assets, including lead and product funnels, sales emails, and landing pages, while also taking the lead on email marketing to drive digital product funnels and brand awareness. With a strong focus on optimisation, I work to strengthen our internal marketing ecosystem for our audience by gathering data, feedback, and insights to inform our evolving and unique marketing strategies.Collaborating directly with the CEO and founder, I drive marketing strategy and new initiatives. Additionally, I organise and promote our annual online educational Summit (conference), boasting 2000+ attendees and 50+ speakers, from planning and outreach to securing sponsorships and executing the event.I was promoted to Content Marketing Manager from this role, leveraging my extensive experience and accomplishments to drive the company's continued growth and success.

Worldwide

Self-employed role partnering with a diverse range of female entrepreneurs, enhancing their marketing strategies, and crafting engaging, persuasive content. Expertise in funnel strategy and compelling copywriting played a pivotal role in increasing sales and achieving full booking schedules and sold-out launches for clients across various stages of their entrepreneurial journey.- Created compelling messaging and sharpening marketing strategies for female entrepreneurs, leading to increased sales, sold out launches and fully booked coaching schedules.- Designed and executed persuasive email campaigns and high-converting sales funnels, boosting client revenue and market presence.- Worked across various entrepreneurial stages, from startups to six-figure coaches, tailoring strategies to meet unique business needs and growth stages.- Leveraged extensive copywriting and funnel strategy experience to enhance current marketing roles, informing approaches to content creation and social media management.- Focused on raising brand awareness and advertising events for online and local businesses, effectively increasing their following and community engagement.

Asia

As an experienced teacher with international teaching experience, I leveraged my expertise in teaching English as a Second Language to make a positive difference in the lives of hundreds of children. During my sabbatical travels around Asia, I dedicated myself to teaching over 1,300 one-to-one lessons to more than 300 students as an Online English Teacher. I skillfully managed a roster of long-term students, while consistently providing detailed daily and monthly progress reports for parents, showcasing my vested interest in their child's success.

Oxford University Press, Dubai

Senior Account Management role for the Educational Division at Oxford University Press, focused on implementing high-quality educational resources and professional development programs for British Curriculum and International Baccalaureate schools. Developed key relationships with heads of schools, department heads and teachers and consistently exceeding sales targets, while representing the company at various local and international conferences.- Led the implementation of educational resources and professional development programs, enhancing learning experiences in British Curriculum and International Baccalaureate schools.- Exceeded sales targets and KPIs by strategically focusing marketing, publishing, and sales efforts based on detailed market analysis.- Represented Oxford University Press at local and international conferences, fostering relationships with educators, school leaders, and government authorities.- Led and delivered comprehensive training workshops for company teams on core educational products, equipping them with the knowledge and confidence to effectively present resources to educators.- Delivered engaging presentations and workshops to educators, ensuring in-depth understanding and effective usage of educational products.- Utilised international teaching experience to develop customer-focused marketing and sales strategies, effectively meeting the needs and expectations of the educational community.- Managed six-figure (£) school accounts across three countries, executing comprehensive marketing strategies for events, product promotion, author events, and new product launches.- Established and maintained an industry relationship significantly strengthening the company's market presence in the Gulf region and expanding our training capacities in schools, without increasing costs.

Sharjah, United Arab Emirates

As an experienced International Teacher and Relief Coordinator, I adeptly prepared and delivered lessons to students ranging from early years to grade 5, utilizing the Australian National Curriculum. Additionally, I efficiently arranged teaching coverage for all Primary School classes, taking on the role of delegating responsibilities to up to three staff members on a daily basis to ensure seamless continuity of education.

South Korea

As a Primary Teacher at an American international school on the south coast of Korea, I expertly crafted and delivered engaging lessons for up to 30 preschool and kindergarten students of diverse backgrounds and language levels. In addition to my teaching duties, I actively participated in several local charity initiatives organized by our school, demonstrating my commitment to making a positive impact in the community.