Heather Benson

Heather Benson Email and Phone Number

Member Acquisition Media Director at Nike @ Nike
Heather Benson's Location
Portland, Oregon, United States, United States
Heather Benson's Contact Details
About Heather Benson

Passionate about solving problems, I thrive on building and cultivating relationships. I'm a strategist, listener, analyst, cheerleader and doer with 15 years experience in the digital marketing world, including time as a practitioner managing, strategizing, and executing sophisticated analytics and marketing programs.

Heather Benson's Current Company Details
Nike

Nike

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Member Acquisition Media Director at Nike
Heather Benson Work Experience Details
  • Nike
    Member Acquisition & Retention Media Director, North America
    Nike Dec 2020 - Present
    Beaverton, Or, Us
  • Nike
    Digital Media & Commerce Sr Manager, North America
    Nike Nov 2017 - Nov 2020
    Beaverton, Or, Us
  • Nike
    Sr. Digital Marketing Manager, Paid Search, North America
    Nike Feb 2017 - Oct 2017
    Beaverton, Or, Us
  • 6D Global Technologies, Inc. (Formerly Swellpath)
    Director Of Client Services
    6D Global Technologies, Inc. (Formerly Swellpath) Nov 2015 - Jan 2017
    Pleasanton, Ca, Us
    •Make clients rockstars by understanding their business goals, setting expectations and cultivating relationships with them •Lead and motivate internal team of 15 practitioners to drive results for clients •Train, mentor and directly manage team of Account Managers to be proactive with clients while training them on digital advertising, SEO and web analytics•Create and implement client services processes and tools to ensure seamless transition with multiple company acquisitions •Responsible for managing digital marketing pillar profitability and forecasting, reporting to internal executive team
  • 6D Global Technologies, Inc. (Formerly Swellpath)
    Senior Account Manager
    6D Global Technologies, Inc. (Formerly Swellpath) Feb 2015 - Oct 2015
    Pleasanton, Ca, Us
    SwellPath, a Portland-based digital advertising and analysis agency specializing in Analytics, SEO, and PPC & Media Advertising was acquired by 6D Global in March 2015.•Customer Relationship Management & Growth: responsible for building and maintaining a positive and strong relationship with clients to seize account growth opportunities.•Account Leadership & Direction: responsible for providing leadership and direction to specialists on accounts, also managing junior members of the Account team.•Resource Management and Reporting: responsible for prioritizing customer needs and requests against internal resources.•Deliverables Management: ensuring projects and ongoing services are completed in a timely manner, within the scope of allotted hours, error-free, articulate, and concise.•Clients Include: Ariat International, Nike Vision, Planar, Hanna Andersson, Insight Enterprises, Basis, Axium|Deltek, Farmer Brothers, The Linux Foundation, OHSU, Sock It To Me, SurveyMonkey, Urban Institute and SolarWorld
  • Swellpath
    Account Manager
    Swellpath May 2013 - Jan 2015
    Portland, Or, Us
    SwellPath, a Portland-based digital advertising and analysis agency specializing in Analytics, SEO, and PPC & Media Advertising was acquired by 6D Global in March 2015.• Established productive, professional relationships with key stakeholders in assigned accounts• Coordinated the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and client expectations• Exceeded assigned sales targets through client upsells• Led solution development efforts that best addressed client needs, while coordinating the involvement of all necessary company personnel
  • Anvil Media, Inc.
    Account Director
    Anvil Media, Inc. Aug 2012 - May 2013
    Portland, Or, Us
    • Responsible for building, cultivating and growing client relationships, to retain and upsell digital marketing services• Managed an internal team to meet and exceed client business goals. Responsible for training new agency hires• Planned client partnerships from beginning research to monthly ongoing, including outlining business goals, client budgets, internal team workflow and meeting deliverable timelines• Clients Included: lucy activewear, The Nature Conservancy, International Rescue Committee, Providence, Integra, Ocean Conservancy, PeopleFinders, KinderCare, Provenance Hotels, Grand America Hotels & Reports, Concordia University and Reply!
  • Anvil Media, Inc.
    Senior Account Executive
    Anvil Media, Inc. Sep 2011 - Jul 2012
    Portland, Or, Us
    • Managed several B2C, eCommerce, nonprofit and B2B accounts developing successful digital marketing campaigns focused on SEO, SEM and Social Media• Trained team members to develop knowledge and execution of digital marketing campaigns• Published in industry verticals such as PPC Insider, Strategic Health Care and contributed to Anvil PPC, SEO and Social Media whitepapers• Spoken at local events such as SEMpdx, MercyCorpsNW and Gresham Chamber of Commerce.• Clients Included: lucy activewear, The Nature Conservancy, International Rescue Committee, Providence, BrightTALK, Cupid Intimates, Ocean Conservancy, Adaptu and PeopleFinders
  • Anvil Media, Inc.
    Account Executive
    Anvil Media, Inc. Jan 2010 - Aug 2011
    Portland, Or, Us
    • Clients Include: lucy activewear, The Nature Conservancy, Tea Collection, Providence, Adaptu, Jackson Hole Central Reservations, CorkReHarvest, Ellington Handbags, AFS USA, Walter Karl, BrightTALK, Portland English Language Academy, Pacific Rim, The Shadow Project, MD2, Dream Life Northwest, Cupid Intimates and Business Property Trust
  • Anvil Media, Inc.
    Account Coordinator
    Anvil Media, Inc. Aug 2008 - Dec 2009
    Portland, Or, Us
    • Clients Include: lucy activewear, Tea Collection, Jackson Hole Central Reservations, AmberPoint, Amy Sacks, Beau Bain, Community Warehouse, CorkReHarvest, Denver Hospice, Ellington Handbags, Fairway America, Lane PR, Roth Heating and Cooling, Travel Tacoma, Washington Country Visitors Association and Limo.com
  • Portland Advertising Federation
    Colaboratory Intern
    Portland Advertising Federation Jul 2008 - Aug 2008
    The Pacific Northwest, Us
    Summer internship program through Portland Advertising Federation.• Interned at Anvil Media, Inc., Grady Britton and Ascentium learning the role of Account Manager and the functions of an agency• Leading a team of 4 advertising interns and creating a marketing/pr plan for Sameunderneath, an apparel company who promotes social awareness
  • Eastwick Communications
    Pr Intern
    Eastwick Communications Jun 2007 - Sep 2007
    San Francisco, Ca, Us
    High tech PR Firm• Formed media lists, editorial calendars and coverage reports on 12 different high tech accounts to help clients track coverage• Planned logistics for Fujitsu America Inc’s dedication ceremony of their new hydrogen fuel cell, including creating the invitation, managing a 400 guest list and the registration table at the event• Helped facilitate the organization of Seagate’s Big Bang IV product launch in New York City by compiling client briefing books, consisting of 80 meetings in a 2 day period
  • Foothills Tennis And Swim Club
    Camp Director
    Foothills Tennis And Swim Club Jun 2006 - Aug 2007
    Athletic Day Camp for children from ages 4-9 years old.• Managed 12 employees and 20 children• Trained 12 employees to communicate and work effectively with children • Created a new swim lesson plan to improve campers swimming techniques
  • Hewlett-Packard
    Advertising Intern
    Hewlett-Packard Aug 2005 - Sep 2005
    Houston, Texas, Us
    Worked with key HP strategic agencies Goodby Silverstein & Partners, Publicis & Hal Riney and Zenith Optimedia.• Researched competing companies’ advertising campaigns via the internet to help HPdevelop differentiated communications • Produced a research data entry system using excel to improve ease of retrieving international information• Gathered research through field work in order for HP to evaluate their advertising promotion campaign

Heather Benson Skills

Digital Marketing Seo Advertising Online Marketing Ppc Social Media Marketing Sem Online Advertising Social Media E Commerce Account Management Google Analytics Google Adwords Strategy Public Relations Microsoft Office Market Research Search Engine Optimization Digital Strategy Marketing Marketing Strategy Management Project Management

Heather Benson Education Details

  • University Of Oregon Lundquist College Of Business
    University Of Oregon Lundquist College Of Business
    Communication Studies
  • Mountain View High School
    Mountain View High School

Frequently Asked Questions about Heather Benson

What company does Heather Benson work for?

Heather Benson works for Nike

What is Heather Benson's role at the current company?

Heather Benson's current role is Member Acquisition Media Director at Nike.

What is Heather Benson's email address?

Heather Benson's email address is he****@****hoo.com

What is Heather Benson's direct phone number?

Heather Benson's direct phone number is +164656*****

What schools did Heather Benson attend?

Heather Benson attended University Of Oregon Lundquist College Of Business, Mountain View High School.

What are some of Heather Benson's interests?

Heather Benson has interest in Animal Welfare, Education.

What skills is Heather Benson known for?

Heather Benson has skills like Digital Marketing, Seo, Advertising, Online Marketing, Ppc, Social Media Marketing, Sem, Online Advertising, Social Media, E Commerce, Account Management, Google Analytics.

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