Heather Benson Email & Phone Number

Beaverton, Or, Us

Beaverton, Or, Us

Beaverton, Or, Us

Pleasanton, Ca, Us

•Make clients rockstars by understanding their business goals, setting expectations and cultivating relationships with them •Lead and motivate internal team of 15 practitioners to drive results for clients •Train, mentor and directly manage team of Account Managers to be proactive with clients while training them on digital advertising, SEO and web analytics•Create and implement client services processes and tools to ensure seamless transition with multiple company acquisitions •Responsible for managing digital marketing pillar profitability and forecasting, reporting to internal executive team

Pleasanton, Ca, Us

SwellPath, a Portland-based digital advertising and analysis agency specializing in Analytics, SEO, and PPC & Media Advertising was acquired by 6D Global in March 2015.•Customer Relationship Management & Growth: responsible for building and maintaining a positive and strong relationship with clients to seize account growth opportunities.•Account Leadership & Direction: responsible for providing leadership and direction to specialists on accounts, also managing junior members of the Account team.•Resource Management and Reporting: responsible for prioritizing customer needs and requests against internal resources.•Deliverables Management: ensuring projects and ongoing services are completed in a timely manner, within the scope of allotted hours, error-free, articulate, and concise.•Clients Include: Ariat International, Nike Vision, Planar, Hanna Andersson, Insight Enterprises, Basis, Axium|Deltek, Farmer Brothers, The Linux Foundation, OHSU, Sock It To Me, SurveyMonkey, Urban Institute and SolarWorld

Portland, Or, Us

SwellPath, a Portland-based digital advertising and analysis agency specializing in Analytics, SEO, and PPC & Media Advertising was acquired by 6D Global in March 2015.• Established productive, professional relationships with key stakeholders in assigned accounts• Coordinated the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and client expectations• Exceeded assigned sales targets through client upsells• Led solution development efforts that best addressed client needs, while coordinating the involvement of all necessary company personnel

Portland, Or, Us

• Responsible for building, cultivating and growing client relationships, to retain and upsell digital marketing services• Managed an internal team to meet and exceed client business goals. Responsible for training new agency hires• Planned client partnerships from beginning research to monthly ongoing, including outlining business goals, client budgets, internal team workflow and meeting deliverable timelines• Clients Included: lucy activewear, The Nature Conservancy, International Rescue Committee, Providence, Integra, Ocean Conservancy, PeopleFinders, KinderCare, Provenance Hotels, Grand America Hotels & Reports, Concordia University and Reply!

Portland, Or, Us

• Managed several B2C, eCommerce, nonprofit and B2B accounts developing successful digital marketing campaigns focused on SEO, SEM and Social Media• Trained team members to develop knowledge and execution of digital marketing campaigns• Published in industry verticals such as PPC Insider, Strategic Health Care and contributed to Anvil PPC, SEO and Social Media whitepapers• Spoken at local events such as SEMpdx, MercyCorpsNW and Gresham Chamber of Commerce.• Clients Included: lucy activewear, The Nature Conservancy, International Rescue Committee, Providence, BrightTALK, Cupid Intimates, Ocean Conservancy, Adaptu and PeopleFinders

Portland, Or, Us

• Clients Include: lucy activewear, The Nature Conservancy, Tea Collection, Providence, Adaptu, Jackson Hole Central Reservations, CorkReHarvest, Ellington Handbags, AFS USA, Walter Karl, BrightTALK, Portland English Language Academy, Pacific Rim, The Shadow Project, MD2, Dream Life Northwest, Cupid Intimates and Business Property Trust

Portland, Or, Us

• Clients Include: lucy activewear, Tea Collection, Jackson Hole Central Reservations, AmberPoint, Amy Sacks, Beau Bain, Community Warehouse, CorkReHarvest, Denver Hospice, Ellington Handbags, Fairway America, Lane PR, Roth Heating and Cooling, Travel Tacoma, Washington Country Visitors Association and Limo.com

The Pacific Northwest, Us

Summer internship program through Portland Advertising Federation.• Interned at Anvil Media, Inc., Grady Britton and Ascentium learning the role of Account Manager and the functions of an agency• Leading a team of 4 advertising interns and creating a marketing/pr plan for Sameunderneath, an apparel company who promotes social awareness

San Francisco, Ca, Us

High tech PR Firm• Formed media lists, editorial calendars and coverage reports on 12 different high tech accounts to help clients track coverage• Planned logistics for Fujitsu America Inc’s dedication ceremony of their new hydrogen fuel cell, including creating the invitation, managing a 400 guest list and the registration table at the event• Helped facilitate the organization of Seagate’s Big Bang IV product launch in New York City by compiling client briefing books, consisting of 80 meetings in a 2 day period

Athletic Day Camp for children from ages 4-9 years old.• Managed 12 employees and 20 children• Trained 12 employees to communicate and work effectively with children • Created a new swim lesson plan to improve campers swimming techniques

Houston, Texas, Us

Worked with key HP strategic agencies Goodby Silverstein & Partners, Publicis & Hal Riney and Zenith Optimedia.• Researched competing companies’ advertising campaigns via the internet to help HPdevelop differentiated communications • Produced a research data entry system using excel to improve ease of retrieving international information• Gathered research through field work in order for HP to evaluate their advertising promotion campaign

B.S., Business Administration, Marketing, Communication Studies

Education record