Heather S. Email & Phone Number

Austin, Tx, Us

Wisconsin Dells, Wi, Us

Austin, Tx, Us

• Manage social media strategy, programs and campaigns for multiple platforms including Facebook, Twitter, LinkedIn & Instagram to engage, educate and excite potential clients and partners, significantly increasing followers by197.24% combined across ten channels (Please reference page 5 for a more in-depth breakdown)• Implement and oversee all cause-related promotional marketing campaigns across multi-media platforms to increase donation revenues, enhance brand awareness, and elevate the three unique brands • Collaborate with cross-functional team members and external partners to develop engaging social media posts that support the brand initiatives and social media strategy objectives for the organization • Collaborate with the Digital Specialist and Sr. Philanthropy Specialist on multi-media fundraising campaigns • Execute fundraising campaign initiatives using Facebook, Instagram, LinkedIn & Twitter - surpassing monthly goals for donations • Co-led and managed the 2022 “Constant Companions 100,000 Lives Saved Campaign’ on social gaining 89 new ‘Constant Companions’ monthly donors & exceeding the campaign goal by 48% during the ten-day campaign • Sourced stories for the ‘Constant Companions’ multi-media campaign, developed and edited content, wrote copy, scheduled posts, and managed engagement for all posts across four social media channels• Efficiently manage a team of five interns and volunteers to facilitate the achievement of the marketing goals• Create digital assets for full-cycle social media campaigns and promotional events that boost brand awareness, drive audience engagement, and increase donations & adoptions for the non-profit organizations• Photograph and edit visual collateral assets used for social media campaigns and promotional events• Publish approximately 12 – 20 unique social media posts each day across five social media platforms and 10 unique channels

• Founded and launched online business offering lifestyle products to empower women to live their best lives through battling mental health struggles• Developed and implemented marketing strategy and business plan for all business services including small events planning coordination & production, event styling, designing and producing related collateral pieces• Managed 100+ client projects since launch providing white-glove customer service and delivering a delightful, unique experience at events, weddings, bridal showers, and bachelorette parties with up to 150 guests• Offer small event and wedding planning services including the graphic design and production of invitations and other collateral pieces, interior design and decoration, table décor styling, and event coordination• Provide strategic branding and marketing solutions to meet clients’ needs and produce collateral materials • Designed and developed business website, including branding and content, to promote the service offerings and sell products and services• Created and wrote social media posts to engage followers via Instagram, Facebook, and Pinterest• Executed an extremely successful strategic social media engagement campaign using storytelling and community outreach campaigns which grew engagement by over 300% within a 4-month period on Instagram

Austin, Tx, Us

• Oversaw the daily administrative operations for a fast-growing, dynamic graphic design & marketing business• Managed a portfolio of fifteen client accounts and all projects throughout each complete project lifecycle• Designed and implemented standardized administrative processes, systems, and protocols for the business• Created, wrote, maintained and updated the company policies and procedures manual for all employees• Collaborated with and supported fellow employees, coached, advised, and mentored multiple team members• Leveraged a key client relationship - ultimately launching a new service niche catering to small business• Coordinated daily meetings and internal events for both the leadership team and organizational employees