Heather Lowe Email & Phone Number

Jacksonville, Florida, US

Santa Clara, CA, US

• Managed GTM strategy and media programs to drive pipeline revenue through inbound and outbound efforts
• Managed all digital marketing channels and demand generation campaigns to identify new opportunities to drive pipeline
• Leveraged performance results through testing creatives and ads to understand and target the entire buyer journey
• Executed full-funnel, multi-channel programs to drive pipeline with nurture email campaigns, webinars, intent-based programs, and emerging tactics to hit growth goals
• Executed new unique programs to drive net new leads through inbound efforts
• Increased MQLs through repurposing content, defining lead attribution, and integrating multi-channel marketing programs

Ames, Iowa, US

• Manage and execute direct-response B2B campaigns for online marketing programs in SEM, display, remarketing, and social media advertising.
• Manage partnerships with multiple agency vendors for paid digital media channels.
• Promote Google search campaigns, LinkedIn advertising, and display retargeting to drive leads.
• Manage demand generation and paid media strategy for SEM, Social, Display, and Retargeting.
• Develop a full-funnel media plan and strategy to utilize a multi-channel approach to drive leads.
• Evaluate direct response campaigns to acquire leads, drive conversions, and optimize website visits.

Jacksonville, FL, US

• Identified new digital marketing prospects and partnerships through collaboration with key stakeholders during the entire sales cycle process.
• Conducted in-depth market, technical, and site infrastructure analyses for new prospect opportunities within the full digital landscape and funnel.
• Developed tactical multi-channel strategies and planning for all digital media channels.
• Developed custom audience segmentation for lead generation campaigns in Paid Search Advertising (SEM), Search Engine Optimization (SEO), Programmatic Display Advertising, and Social Media Advertising (Facebook and.
• Developed brand positioning, go-to-market strategies, and product initiatives to drive awareness and align business objectives.
• Customized marketing campaigns, programs, and recommendations based on identified client pain points and technologies leveraged.

Jacksonville, FL, US

• Managed multiple enterprise accounts in Google AdWords and Facebook Advertising with multi-location targeting, campaign management, and data analytics (Google Analytics), within company systems, web-based, and.
• Developed strategies across multiple digital channels (PPC, SEO, Programmatic Display, and Social Media) for enterprise clients.
• Analyzed target markets and conducted keyword research to determine budgets, spending, and targeting for onboarding new clients.
• Analyzed current client products, services, website, and online presence to identify new opportunities for growth and ROI.
• Collaborated with cross-functional teams and key stakeholders, in order to analyze and develop optimal user experience (UX), online engagement, and brand messaging for clients.
• Conducted in-depth client market analysis to determine optimal digital strategy within Google AdWords, Facebook Advertising, LinkedIn Advertising, Programmatic Display Advertising, Website Design, UX, and SEO.

Jacksonville, Florida, US

• Managed PPC (pay-per-click) campaigns for enterprise businesses, SMB (small and medium business), and multi-location franchise clients.
• Collaborated with cross-functional teams and key stakeholders as the subject matter expert in products, solutions, go-to-market, and growth strategies.
• Assisted in developing consistent brand messaging and product positioning.
• Developed ad copy, performed keyword research, and optimized landing page experience for existing multi-location franchise accounts across multiple industries.
• Analyzed client performance through quantifiable marketing analytics and data visualization for clients across multiple verticals and brands in all digital channels and platforms.
• Developed tactical omnichannel marketing strategies for multiple business segments to drive performance and achieve KPIs for clients.

Jacksonville, Florida, US

• Managed PPC (pay-per-click) campaigns for multiple SMB and multi-location franchise clients.
• Collaborated with cross-functional teams as the SME in the launch and execution of new campaigns.
• Managed and optimized all paid search campaigns and landing page experience.
• Developed ad copy, performed keyword research, and managed paid media spend for accounts.
• Analyzed and optimized landing page keywords and content for multi-location franchise accounts.
• Analyzed website infrastructure, design elements, and UX to provide ideal strategies for paid search.

Jacksonville, FL, US

• Managed all digital and social channels both internally and externally for the company.
• Collaborated with cross-functional teams to drive engagement and ensure brand consistency.
• Managed company website, CMS, SEO, SEM, Social Media, Facebook ads, and LinkedIn ads.
• Analyzed digital marketing trends, key metrics, market insights, and competitor landscape.
• A/B tested effective paid search advertising and paid social media campaigns.
• Increased engagement and advertising efforts by developing relevant content for SEO/SEM.

Farmington Hills, Michigan, US

• Managed all communications to drive brand awareness within a nonprofit organization.
• Managed website, paid campaigns, social media, blog content, and press releases.
• Developed website designs and digital marketing campaigns.
• Increased brand awareness through successful lead generation campaigns.
• Created and implemented omnichannel marketing fundraising campaigns.
• Managed all social media marketing and paid media campaigns.

Associate Of Science - As, Communication, General

Bachelor Of Applied Science (B.A.Sc.), Communication And Advertising