• Managed GTM strategy and media programs to drive pipeline revenue through inbound and outbound efforts• Managed all digital marketing channels and demand generation campaigns to identify new opportunities to drive pipeline • Leveraged performance results through testing creatives and ads to understand and target the entire buyer journey• Executed full-funnel, multi-channel programs to drive pipeline with nurture email campaigns, webinars, intent-based programs, and emerging tactics to hit growth goals • Executed new unique programs to drive net new leads through inbound efforts• Increased MQLs through repurposing content, defining lead attribution, and integrating multi-channel marketing programs• Partnered with sales, product, and SDRs to define programs to drive conversions • Created sales enablement tools to support sales in optimizing target accounts and increasing new opportunities• Managed all vendor and agency relationships to execute programs and results

• Manage and execute direct-response B2B campaigns for online marketing programs in SEM, display, remarketing, and social media advertising.• Manage partnerships with multiple agency vendors for paid digital media channels.• Promote Google search campaigns, LinkedIn advertising, and display retargeting to drive leads.• Manage demand generation and paid media strategy for SEM, Social, Display, and Retargeting.• Develop a full-funnel media plan and strategy to utilize a multi-channel approach to drive leads.• Evaluate direct response campaigns to acquire leads, drive conversions, and optimize website visits.• Develop and execute a highly targeted audience segmentation strategy.• Determine better performing campaigns by A/B testing ads with multiple audiences and messaging. • Review channel source capabilities, targeting, and growth strategies to promote paid campaigns.• Launch paid media campaigns designed to drive leads through the funnel.• Assist marketing operations and digital teams to create standardized performance dashboards• Provide integrated marketing campaigns for SEM, LinkedIn Advertising, and Retargeting• Regular reporting cadence on each paid media channel's campaign performance and trends.• Manage agency recommendations to elevate paid media programs and objectives to maximize reach.

• Identified new digital marketing prospects and partnerships through collaboration with key stakeholders during the entire sales cycle process.• Conducted in-depth market, technical, and site infrastructure analyses for new prospect opportunities within the full digital landscape and funnel.• Developed tactical multi-channel strategies and planning for all digital media channels.• Developed custom audience segmentation for lead generation campaigns in Paid Search Advertising (SEM), Search Engine Optimization (SEO), Programmatic Display Advertising, and Social Media Advertising (Facebook and LinkedIn).• Developed brand positioning, go-to-market strategies, and product initiatives to drive awareness and align business objectives.• Customized marketing campaigns, programs, and recommendations based on identified client pain points and technologies leveraged.• Collaborated with cross-functional teams to understand capabilities, design elements, software requirements, and platform integrations to implement digital marketing solutions.• Provided technical and non-technical subject matter expertise to executive leadership.• Developed statement of work to clearly define and document deliverables, budget, and the scope of work included in client proposals to support entire funnel optimization and growth market strategy.

• Managed multiple enterprise accounts in Google AdWords and Facebook Advertising with multi-location targeting, campaign management, and data analytics (Google Analytics), within company systems, web-based, and cloud-based digital platforms.• Developed strategies across multiple digital channels (PPC, SEO, Programmatic Display, and Social Media) for enterprise clients.• Analyzed target markets and conducted keyword research to determine budgets, spending, and targeting for onboarding new clients.• Analyzed current client products, services, website, and online presence to identify new opportunities for growth and ROI. • Collaborated with cross-functional teams and key stakeholders, in order to analyze and develop optimal user experience (UX), online engagement, and brand messaging for clients.• Conducted in-depth client market analysis to determine optimal digital strategy within Google AdWords, Facebook Advertising, LinkedIn Advertising, Programmatic Display Advertising, Website Design, UX, and SEO. • Created audience segmentation and curation for ad placements, keywords, bids, landing page optimization, and SEO campaigns for all digital marketing channels. • Integrated cross-functional multi-channel campaign and brand strategies to achieve client goals through performance analytics and data visualization in all digital channels and platforms.

• Managed PPC (pay-per-click) campaigns for enterprise businesses, SMB (small and medium business), and multi-location franchise clients.• Collaborated with cross-functional teams and key stakeholders as the subject matter expert in products, solutions, go-to-market, and growth strategies. • Assisted in developing consistent brand messaging and product positioning.• Developed ad copy, performed keyword research, and optimized landing page experience for existing multi-location franchise accounts across multiple industries.• Analyzed client performance through quantifiable marketing analytics and data visualization for clients across multiple verticals and brands in all digital channels and platforms.• Developed tactical omnichannel marketing strategies for multiple business segments to drive performance and achieve KPIs for clients.• Optimized account performance through systems and digital platforms (Salesforce, Google AdWords, Google Analytics, Moz, Tableau, and SQL).

• Managed PPC (pay-per-click) campaigns for multiple SMB and multi-location franchise clients.• Collaborated with cross-functional teams as the SME in the launch and execution of new campaigns.• Managed and optimized all paid search campaigns and landing page experience.• Developed ad copy, performed keyword research, and managed paid media spend for accounts.• Analyzed and optimized landing page keywords and content for multi-location franchise accounts.• Analyzed website infrastructure, design elements, and UX to provide ideal strategies for paid search. • Developed and executed brand initiatives to align the message, content, and campaign objectives.• Analyzed paid search campaign analytics through data visualization and reporting metrics.• Created and presented regular reporting cadence on campaign performance and client KPIs.• Optimized existing multi-location franchise accounts across multiple digital media channels.

• Managed all digital and social channels both internally and externally for the company.• Collaborated with cross-functional teams to drive engagement and ensure brand consistency.• Managed company website, CMS, SEO, SEM, Social Media, Facebook ads, and LinkedIn ads.• Analyzed digital marketing trends, key metrics, market insights, and competitor landscape.• A/B tested effective paid search advertising and paid social media campaigns. • Increased engagement and advertising efforts by developing relevant content for SEO/SEM.• Utilized Google Analytics to determine the performance of campaigns, website, and audiences.• Developed SEO-optimized content and provided recommendations to increase website traffic.• Managed email marketing automation for Salesforce and integrated platforms.• Managed email marketing to develop nurture campaigns to drive growth.• Managed new product initiatives and product launches.• Analyzed products, services, and current marketing efforts to identify go-to-market strategies.

• Managed all communications to drive brand awareness within a nonprofit organization.• Managed website, paid campaigns, social media, blog content, and press releases.• Developed website designs and digital marketing campaigns. • Increased brand awareness through successful lead generation campaigns.• Created and implemented omnichannel marketing fundraising campaigns.• Managed all social media marketing and paid media campaigns.• Partnered with website developers to design, edit, and build optimal landing pages.• Analyzed market, competitive landscape, and industry trends.• Leveraged marketing automation software with social and marketing campaigns.