Heather Gibbons Email & Phone Number

Ghent, New York, United States

Experienced Director of Marketing and Communications at Hawthorne Valley Association (a 501c3 nonprofit), overseeing strategic marketing efforts, content creation, and event planning. Key achievements include an organization-wide rebranding, redesigning WordPress sites, and launching the “Root to Renewal” podcast. Skilled in budget management, metrics review, and cross-branch collaboration. Member of organization-wide DEIB Action Team.

Creative director with extensive experience in custom publications development and design. Provide a diverse range of services including identity, custom publishing, web content development, email marketing, and print collateral to a range of clients including the Red Hook Public Library, the Germantown Library, the Village of Red Hook, the Town of Germantown, Columbia-Greene Media, Spectrum Services Foundation, and Hudson Solar.Launched a monthly arts and entertainment magazine in… Show more Creative director with extensive experience in custom publications development and design. Provide a diverse range of services including identity, custom publishing, web content development, email marketing, and print collateral to a range of clients including the Red Hook Public Library, the Germantown Library, the Village of Red Hook, the Town of Germantown, Columbia-Greene Media, Spectrum Services Foundation, and Hudson Solar.Launched a monthly arts and entertainment magazine in 2007, published continuously for seven years then sold it to a larger media company in early 2014. Handled layout and design, story budgeting, freelancers, research and development of calendar content, sourcing artwork and photographs, taking photographs, editing and proofing, designing advertising for print and web, developing and distributing monthly e-newsletter, designing sales one-sheets and house advertising, preparing files for printing, content management for Wordpress-based website, and social media strategy. Show less

Germantown, Ny

Directed and implemented community programming, including conceptualization, speaker recruitment, promotion and press releases, poster and flyer design and production, on-site event management, including event photography, website updates and social media marketing. Improved average attendance at community programs by more than 50%.

Developed comprehensive calendars of events on a weekly basis for start-up arts and entertainment publication.

Developed web site content for non-profit design foundation; wrote and produced quarterly motivational PowerPoint presentations for paper industry leader; prepared monthly competitive intelligence reports identifying key trends in the paper industry.

Developed from an entry-level position of Marketing Assistant to the Senior Project Manager position, earning four promotions and the distinction of creating and managing a new operational division within the company. Conceptualized and implemented leading edge programming on behalf of pharmaceutical industry clientele while forging partnerships with key industry thought leaders and advocates.