Heather Padgett Watts Email and Phone Number

Play pivotal role in driving the success of the ECP commercial team through strategic marketing initiatives.

Spearhead the strategic development and execution of global marketing initiatives aimed at promoting the HOYA Vision Care global POS web platform.

KEY RESPONSIBILITIES•Managing the entire product line •Strategic planning to tactical activities •Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. •Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning. •Developing and implementing a company-wide go-to-market plan, working with all departments to execute. •Analyzing potential partner relationships for the product. •Budget planning and Analysis •Inbound/Outbound Marketing •New Product Launches•Promotions •Product Retirements

Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted sales markets in the optical industry. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses, to insure sales growth. Play integral role in product development activities. Lead and direct forward-thinking sales and marketing teams. Prepare and manage $2-million national marketing budget for all sales regions.Selected Contributions:Managed Nationwide Product Launch: Hoya Super HiVision EX3Organized and managed national sales meeting: 2008, 2009, 2010Organized and managed national trade shows, sales meetings and inter-company events nationwidePrepared and implemented marketing plans and calendars for 6 sales regionsIncreased new-product revenue within one month by heading creation and implementation of highly effective regional marketing campaigns, Hoya EX3 launched November 2009.Helped develop and build web presenceArranged, organized, managed and over-saw shooting of product video: Hoya Super HiVision EX3

Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and other marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. Worked cross functionally with 70+ sales reps to insure that they had the proper supplies to work in the field and make sales calls. Oversee Hoya marketing programs: Hoya Honors program, Hoya Certified Technology Expert and Hoyanet. Selected Contributions:Assisted in re-development of all product logosSuccessfully maintained and redesigned client honors programPlanned and led execution of online ordering system for accounts and territory sales managers: HOYANETGenerated interest and built a multi-state presence through literature developmentManaged Sales Support DepartmentAssisted with planning of National marketing campaigns: Hoya Go for the Green Promotion-2006, Hoya Greek Promotion-2007, Hoya Splendor of Spain promotion-2009

Sales Support 80+ Sales RepsSales Collateral inventory managementNew Account Set-upCustomer Service

Worked within a team environment to carry out a full range of sales and marketing functions for a tanning salon and tanning lotion manufacturer. Established inventory in salon for product selection; as well as managed pricing and promotions for clients. Assisted in Web site development and development of new tanning products. Selected Contribution:Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of the executive teamManaged 4 employees at salonImplemented training program for new employees