Heather Parlato Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

• Increased bike usage by 33% for Bike Month 2024 with a splashy onboard, outdoor, digital and animation campaign, showcasing free rides on Bike Day, Metro Bike Share with a custom TAP card tie-in.• Boosted ridership to a record-breaking 103.8M riders on Earth Day 2024, promoting free fares with a regional print, outdoor, owned and paid social, and motion graphics campaign.• Achieved a 12% increase in ridership with design and execution of multi-tactic print, outdoor, social and… Show more • Increased bike usage by 33% for Bike Month 2024 with a splashy onboard, outdoor, digital and animation campaign, showcasing free rides on Bike Day, Metro Bike Share with a custom TAP card tie-in.• Boosted ridership to a record-breaking 103.8M riders on Earth Day 2024, promoting free fares with a regional print, outdoor, owned and paid social, and motion graphics campaign.• Achieved a 12% increase in ridership with design and execution of multi-tactic print, outdoor, social and motion graphics campaign on the new fare capping system, earning 5% of rides for free.• Slashed workload by 10% through turnkey template solutions for repeat-use projects, and creation of a SharePoint Marketing Hub, hosting design tool kits and promotional assets for all Metro employee use.• Collaborated with the TAP team on 5 print, outdoor, digital and social campaigns, converting 10% of cash riders to use TAP to earn discounts and benefits.• Engaged 300 drivers in Santa Monica to choose transit over driving through concept and production of Metro’s One Car Challenge campaign, expanding transit usage by 4.5 times. Show less

Los Angeles, California, United States

• Spearhead hands-on brand design experiences from concept to delivery, including resource and project management, and overseeing creative teams for 7-14 clients annually with 80% in a 3+ year retainer.• Doubled membership over 5 years for 10+ year retainer client, Descanso Gardens, through a rebranding and robust 360 communications campaign from concept to completion.• Spiked earned revenue by 50% over 2 years for Descanso Gardens through a strategic redesign of the annual… Show more • Spearhead hands-on brand design experiences from concept to delivery, including resource and project management, and overseeing creative teams for 7-14 clients annually with 80% in a 3+ year retainer.• Doubled membership over 5 years for 10+ year retainer client, Descanso Gardens, through a rebranding and robust 360 communications campaign from concept to completion.• Spiked earned revenue by 50% over 2 years for Descanso Gardens through a strategic redesign of the annual fundraising gala and appeal mailings.• Elevated B2B sales revenue by 20% over 2 years for 3-year retainer client, Natural Curiosities, through coordinated print, email and digital marketing, and product management of site functionality builds.• Achieved a 20% increase in shipped products by increasing efficiency improving creative workflow as interim Product Manager for the Natural Curiosities product design team.• Amplified the successful launch of 72-tap pub and farm-to-table restaurant, Mohawk Bend, through effective brand design, UI- and SEO-optimized web site and social media marketing plan.• Implemented ongoing product management for the Mohawk Bend web site, implementing 6 functionality builds over 2 years overseeing developers and providing server maintenance. Show less

• Created a full brand audit of more than 150 marketing touchpoints resulting in a vibrant refresh for Venafi.• Directed the marketing team of 6 to build out brand guidelines and collateral for Venafi and Jetstack.• Produced 50 interactive industry leadership positioning white papers and reports annually.• Designed and maintain a company-wide digital assets management system for more than 300 Venafi employees and vendors to easily access approved assets from remote… Show more • Created a full brand audit of more than 150 marketing touchpoints resulting in a vibrant refresh for Venafi.• Directed the marketing team of 6 to build out brand guidelines and collateral for Venafi and Jetstack.• Produced 50 interactive industry leadership positioning white papers and reports annually.• Designed and maintain a company-wide digital assets management system for more than 300 Venafi employees and vendors to easily access approved assets from remote locations nationwide. Show less

Glendale, California, United States

• Championed a roll-out of full rebranding for Avery Dennison in 2019, creating assets, templates and style guides for 3 business units and 180 locations worldwide, assuring alignment with brand guidelines.• Generated a 15% increase in participation in the Avery Dennison employee annual review portal by leveraging insights from HR and IT teams to improve UX and UI along the user journey.• Enhanced Avery Dennison employee engagement by 10% with internal corporate culture… Show more • Championed a roll-out of full rebranding for Avery Dennison in 2019, creating assets, templates and style guides for 3 business units and 180 locations worldwide, assuring alignment with brand guidelines.• Generated a 15% increase in participation in the Avery Dennison employee annual review portal by leveraging insights from HR and IT teams to improve UX and UI along the user journey.• Enhanced Avery Dennison employee engagement by 10% with internal corporate culture campaigns focused on sustainability, diversity + inclusion and corporate social responsibility.• Produced 3 visual presentations annually for leadership teams and C-level officers to drive multilevel engagement between departments and business units to improve cross-functional collaboration. Show less

Pasadena, California, United States

• Launched 5 consumer products including packaging, brochures and promotional campaigns, collaborating with internal clients in breakout creative teams of copywriters, project managers and marketing directors.• Became the lead senior designer for exhibition booths and proposal packages for municipal WiFi product setups in 5 cities.• Improved and streamlined user experience on 3 product brochures in collaboration with UX product testing teams.

B.A., French Literature

Education record

Graphic Design