Heather Parlato Email and Phone Number
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I'm an experienced and impactful Creative Strategist with 15+ years developing brand, identity and ongoing positioning campaigns for organizations creating community in Los Angeles. At Parlato Design Studio, I've packaged high-level brand design and marketing strategy with resource and project management to save clients up to 50% of their creative spend vs an in-house hire. This one-stop solution has converted 60% of my clients from a per-project fee basis to retainer engagement.With experience in agency, non-profit, tech, self-employment, private and public sector, I integrate seamlessly into creative teams in on-site, hybrid or remote settings. Having performed roles from production to art direction, I'm a hands-on designer, taking campaigns from concept to delivery, managing timelines upfront, print production at the finish line, and all steps in between. In a deadline-driven industry, I'm easily able to juggle multiple projects in fast-paced environments, delivering on time and on budget. As a collaborative professional, I have an easy time working cross-functionally with clients, partners and stakeholders. This breadth of experience has allowed me to analyze design workflows, identify how to make improvements and increase efficiency of teams by an average of 20% across the board.Some of my proudest achievements include the systemwide Metro Holiday 2024 affinity campaign and Union Station domination covering onboard, outdoor, station, vehicle, social and animation channels with product tie-ins at the Metro shop. Our splashy Earth Day 2024 awareness campaign promoting free rides effected a record-breaking 103.8M rider day on for Metro. A colorful and fun outdoor, print and onboard campaign for Bike Month 2024 boosted Metro bike boarding by 33% over 2023. Comprehensive discovery and branding paired with a communications overhaul enabled Descanso Gardens to double membership over 5 years. Leading the product design team and implementing a creative workflow at Natural Curiosities saw a 20% increase in shipped products in 6 months.Curious about how we could work together? Check out my work and shoot me an email.parlatodesign.comhp@parlatodesign.comSkills: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat, After Effects), Wordpress, Teams, SharePoint, Microsoft Word, Microsoft PowerPoint, Zoom, Google Docs, Google Slides, Canva, Keynote, Figma, Asana, Slack, Wrike.
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Brand Designer | Art Direction, Branding And Identity, Marketing StrategyParlato Design StudioLos Angeles, Ca, Us -
Senior Graphic Designer | Brand, Print, Digital, Concept Development, Creative StrategyLos Angeles Metro Feb 2022 - PresentLos Angeles Metropolitan Area• Increased bike usage by 33% for Bike Month 2024 with a splashy onboard, outdoor, digital and animation campaign, showcasing free rides on Bike Day, Metro Bike Share with a custom TAP card tie-in.• Boosted ridership to a record-breaking 103.8M riders on Earth Day 2024, promoting free fares with a regional print, outdoor, owned and paid social, and motion graphics campaign.• Achieved a 12% increase in ridership with design and execution of multi-tactic print, outdoor, social and… Show more • Increased bike usage by 33% for Bike Month 2024 with a splashy onboard, outdoor, digital and animation campaign, showcasing free rides on Bike Day, Metro Bike Share with a custom TAP card tie-in.• Boosted ridership to a record-breaking 103.8M riders on Earth Day 2024, promoting free fares with a regional print, outdoor, owned and paid social, and motion graphics campaign.• Achieved a 12% increase in ridership with design and execution of multi-tactic print, outdoor, social and motion graphics campaign on the new fare capping system, earning 5% of rides for free.• Slashed workload by 10% through turnkey template solutions for repeat-use projects, and creation of a SharePoint Marketing Hub, hosting design tool kits and promotional assets for all Metro employee use.• Collaborated with the TAP team on 5 print, outdoor, digital and social campaigns, converting 10% of cash riders to use TAP to earn discounts and benefits.• Engaged 300 drivers in Santa Monica to choose transit over driving through concept and production of Metro’s One Car Challenge campaign, expanding transit usage by 4.5 times. Show less -
Brand Designer | Art Direction, Branding & Identity, Marketing StrategyParlato Design Studio Nov 2007 - PresentLos Angeles, California, United States• Spearhead hands-on brand design experiences from concept to delivery, including resource and project management, and overseeing creative teams for 7-14 clients annually with 80% in a 3+ year retainer.• Doubled membership over 5 years for 10+ year retainer client, Descanso Gardens, through a rebranding and robust 360 communications campaign from concept to completion.• Spiked earned revenue by 50% over 2 years for Descanso Gardens through a strategic redesign of the annual… Show more • Spearhead hands-on brand design experiences from concept to delivery, including resource and project management, and overseeing creative teams for 7-14 clients annually with 80% in a 3+ year retainer.• Doubled membership over 5 years for 10+ year retainer client, Descanso Gardens, through a rebranding and robust 360 communications campaign from concept to completion.• Spiked earned revenue by 50% over 2 years for Descanso Gardens through a strategic redesign of the annual fundraising gala and appeal mailings.• Elevated B2B sales revenue by 20% over 2 years for 3-year retainer client, Natural Curiosities, through coordinated print, email and digital marketing, and product management of site functionality builds.• Achieved a 20% increase in shipped products by increasing efficiency improving creative workflow as interim Product Manager for the Natural Curiosities product design team.• Amplified the successful launch of 72-tap pub and farm-to-table restaurant, Mohawk Bend, through effective brand design, UI- and SEO-optimized web site and social media marketing plan.• Implemented ongoing product management for the Mohawk Bend web site, implementing 6 functionality builds over 2 years overseeing developers and providing server maintenance. Show less
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Senior Graphic Designer | Brand Design, Corporate Identity, Interactive PublicationsVenafi Jul 2019 - Dec 2022• Created a full brand audit of more than 150 marketing touchpoints resulting in a vibrant refresh for Venafi.• Directed the marketing team of 6 to build out brand guidelines and collateral for Venafi and Jetstack.• Produced 50 interactive industry leadership positioning white papers and reports annually.• Designed and maintain a company-wide digital assets management system for more than 300 Venafi employees and vendors to easily access approved assets from remote… Show more • Created a full brand audit of more than 150 marketing touchpoints resulting in a vibrant refresh for Venafi.• Directed the marketing team of 6 to build out brand guidelines and collateral for Venafi and Jetstack.• Produced 50 interactive industry leadership positioning white papers and reports annually.• Designed and maintain a company-wide digital assets management system for more than 300 Venafi employees and vendors to easily access approved assets from remote locations nationwide. Show less -
Senior Graphic Designer | Employee Engagement, B2B Advertising, Global BrandingAvery Dennison Jun 2015 - Oct 2021Glendale, California, United States• Championed a roll-out of full rebranding for Avery Dennison in 2019, creating assets, templates and style guides for 3 business units and 180 locations worldwide, assuring alignment with brand guidelines.• Generated a 15% increase in participation in the Avery Dennison employee annual review portal by leveraging insights from HR and IT teams to improve UX and UI along the user journey.• Enhanced Avery Dennison employee engagement by 10% with internal corporate culture… Show more • Championed a roll-out of full rebranding for Avery Dennison in 2019, creating assets, templates and style guides for 3 business units and 180 locations worldwide, assuring alignment with brand guidelines.• Generated a 15% increase in participation in the Avery Dennison employee annual review portal by leveraging insights from HR and IT teams to improve UX and UI along the user journey.• Enhanced Avery Dennison employee engagement by 10% with internal corporate culture campaigns focused on sustainability, diversity + inclusion and corporate social responsibility.• Produced 3 visual presentations annually for leadership teams and C-level officers to drive multilevel engagement between departments and business units to improve cross-functional collaboration. Show less -
Senior Graphic Designer | Pop, Packaging, Direct MailEarthlink Internet Aug 2005 - Nov 2007Pasadena, California, United States• Launched 5 consumer products including packaging, brochures and promotional campaigns, collaborating with internal clients in breakout creative teams of copywriters, project managers and marketing directors.• Became the lead senior designer for exhibition booths and proposal packages for municipal WiFi product setups in 5 cities.• Improved and streamlined user experience on 3 product brochures in collaboration with UX product testing teams.
Heather Parlato Skills
Heather Parlato Education Details
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U.S. Grant High School, Los Angeles -
Graphic Design
Frequently Asked Questions about Heather Parlato
What company does Heather Parlato work for?
Heather Parlato works for Parlato Design Studio
What is Heather Parlato's role at the current company?
Heather Parlato's current role is Brand Designer | Art Direction, Branding and Identity, Marketing Strategy.
What is Heather Parlato's email address?
Heather Parlato's email address is pa****@****tro.net
What is Heather Parlato's direct phone number?
Heather Parlato's direct phone number is +162634*****
What schools did Heather Parlato attend?
Heather Parlato attended Ucla, U.s. Grant High School, Los Angeles, Ucla Extension.
What are some of Heather Parlato's interests?
Heather Parlato has interest in Writing, Design Research, Kickboxing, Gardening, Snowboarding, Diy Projects, Art Events, Cycling, Reading, Photography.
What skills is Heather Parlato known for?
Heather Parlato has skills like Creative Direction, Graphic Design, Art Direction, Logo Design, Corporate Identity, Web Design, Adobe Creative Suite, Brand Design, Marketing Strategy, Packaging, Catalogs, Brand Development.
Who are Heather Parlato's colleagues?
Heather Parlato's colleagues are Shawn Derosier, Howard Lewis, Cesar Backus, Holly Rockwell, Eric Darby, Julie Ortiz, Sherman Gay.
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