•Promotes positive school and community relations•Responsible for all district and school communication•Maintains and updates district website and mobile app•Administers district and school social media accounts•Develops and creates content for all digital platforms•Serves as district’s public information officer and media liaison, writing and distributing press releases •Photographs district and school events•Curates information for, builds and sends district and school newsletters•Creates district and school calendars, designing an annual printed activity calendar•Alerts constituents of emergencies and weather-related school closures and delays•Serves as ambassador of the district’s brand ensuring guidelines are met•Develops district graphics including images, flyers and letterhead•Serves as the district’s open records officer responding to data and information requests in compliance with Pennsylvania’s Right-to-Know Law•Closely assists superintendent in preparation for events including presentations and speeches•Supports the communication and public relations needs of administrators and departments districtwide•Collaborates with staff and students to meet communication needs•Works with school directors to effectively communicate board business producing a detailed recap email following each voting meeting•Mentors student representatives to the school board assisting with presentations and reports•Coordinates and assists planning events such as community town halls and job fairs•Monitors news media, maintaining and distributing coverage as necessary

• Reimagined and executed marketing plan• Designed print and visual materials to attract customers• Worked with leadership team to align company brand, documents and presentations• Created and shared company-wide communications• Produced marketing profiles, case studies and testimonials showcasing successes• Managed website and social media while analyzing metrics to gauge success• Researched industry trends to write informational articles• Executed digital and email marketing campaigns• Supported sales team to engage and grow customer base• Scheduled and conducted customer interviews• Created customer profiles and testimonials• Assisted in planning and execution of company and partner events and trade shows

• Interacted daily with Media General’s 71 television stations in 48 markets nationwide, finding, curating and distributing unique broadcast and digital content• Identified trending topics to strengthen station newscasts and websites• Communicated breaking news and coordinated live shot logistics• Worked daily with Media General’s Washington, DC Bureau to distribute content and execute live presence• Provided best practice guidance to station digital teams consulting with underperforming teams to formulate achievable improvement plans• Planned major event coverage and produced relative digital content• Researched and wrote national breaking news, trending and viral stories for station websites• Produced and edited video clips, galleries and other interactive elements for station websites

• Responsible for station digital platforms and associated content• Maintained and updated station website and mobile app• Administered station social media accounts• Formulated strategic coverage plans for major news events• Monitored trends and analytics to set benchmarks for growth• Developed and managed social media strategy to increase engagement • Designed and built special content sections with interactive elements • Interviewed, hired, trained and fostered digital journalists• Collaborated with station management and sales team to reach revenue goals• Redesigned and managed launch of new mobile app and redesigned websites• Worked daily with newsroom computer systems and editing programs

• Created news and promotional content for station websites• Communicated breaking news• Contributed content for station newsletters• Assisted in launch of webcast• Gained extensive knowledge of newsroom computer systems and editing programs