As founder and CEO, Heather is a bestselling Author, Certified Emotion Code Practitioner,Coach and Speaker B. Heather Pinard was violated, teased, and bullied as a child and brought the trauma of these events forward into adulthood. Through examining her own subconscious, she transformed her perceptions and patterns of thinking. Heather was able to free herself from the negative hold of Secret Self-Sabotaging Negative Energy Words (SSSNEW) and developed a positive outlook. She has helped her private clients overcome their traumas for the past 20 years. She developed her expertise through receiving personal instruction from such notable figures as Zig Ziglar (See You at the Top); Bob Proctor (You Were Born Rich); and Bradley Nelson (The Emotion Code) She has earned certificates in various coaching methods that aid clients in breaking through negative energy words as she has. She had been happily married for 44 years, and has on child, two grandchildren.