Led a team of 4 direct reports across 2 brands, managing 9 marketing channels and overseeing forecasting and million-dollar budgets, resulting in a 13% YoY increase in demand generation attributed net new sales revenue.➟ Established and executed a high-impact Account-Based Marketing (ABM) program, instrumental in generating 20% of the net new sales revenue, targeted to C-suite and executive-level decision makers.➟ Developed and led annual integrated marketing campaign aimed at positioning Modernize as the foremost expert in the home services space for professionals, driving a 63% conversion rate on the landing page.➟ Demonstrated a strategic and impactful approach to email marketing by doubling YoY demand gen influenced net new sales revenue by boosting delivery rates 5%, with a 31% average open rate and reducing soft bounces by 6%.➟ Designed and executed the growth strategy and roadmap to scale lead acquisition sources through marketing partners and trade show strategies that doubled YoY demand gen influenced net new sales revenue.➟ Analyzed and optimized lead forms across organic and paid channels to align with sales strategies, reducing sales-disqualified leads from 30% to 5% YoY and ensuring a consistently high-quality pipeline.➟ Doubled the average opportunity rate (57%) and deal rate (17%) YoY by prioritizing quality engagement to emphasize higher-intent prospects aimed to create a predictable sales pipeline of decision makers.

➟ Spearheaded the ISO Turning Tools global go-to-market marketing campaign, a priority for the President. Built a social media campaign, sales collateral, and trained 20+ regional leaders on effective brand messaging. • +9k unique visitors, +11k visits, +39k views via organic SEO reach, and 128 leads via paid ads, avg. monthly.➟ Created and implemented a go-to-market social media strategy. Increased engagement by 29% and followers across Instagram (224%), Facebook (10%), Twitter (4%), and LinkedIn (183%).➟ Championed the modernization of the WIDIA brand and improved internal systems to catapult global sales. Managed a team of 5 outsourced designers. ➟ Pioneered enhancement of the WIDIA website landing pages, and mobile app based on customer feedback surveys and innovative ways to implement best practices – SEO, lead generation, customer-centric, etc.➟ Tapped to join the PMO team to champion the purchasing and implementation of WorkFront by Adobe (PMO) to improve cross-functional collaboration and operational efficiencies. • Managed a team of 15+ to identify and developed 20 high-level tactical processes to build automation • Interviewed 50 key stakeholders cross-functionally to uncover pain points and outlined tool requirements • Led weekly trainings and established standardized processes within the tool's templates to streamline operations, enhance brand consistency and reduce bottlenecks. • Facilitated change management to build the Workfront culture, through communication (training), platform (enhancements), continuous improvement through feedback and administration

➟ Developed and executed high-impact Field Marketing strategies and managed events, ensuring comprehensive support through meticulous planning, administration, and compelling marketing materials.➟ Elevated marketing and PR strategy across multiple tech clients. Directly supported client’s Executive leadership and internal marketing teams. ➟ Conducted research and developed marketing plans, launching campaigns and comprehensive communication strategies focused on lead generation, growth, and go-to-market initiatives for companies and products.➟ Provided advanced analytical reports to coach clients on effective messaging, developed processes for brand consistency, and tracked KPIs.

Planned and managed events across multiple states and created supporting marketing collateral to boost event success. ➟ Press releases, blogs, website landing pages, e-newsletters, email campaigns, social media, animated videos. ➟ Secured event permits, staff, sponsors, and reported out post-event analytics to track ROI.

➟ Collaborated closely with C-Suite to align internal annual marketing strategy with organizational goals. Enhanced brand communication, positioning, and graphics to increase market share.➟ Spearheaded client proposals to increase upselling opportunities ranging from $200k to $1M across manufacturing and healthcare clients. Managed 10-20 client projects with a team of 10+. ➟ Worked hands on with the creative and content teams and clients to develop 200+ brand standards for new business ventures, product launches, integrated marketing campaigns and comprehensive rebranding initiatives ensuring alignment of business goals with messaging, design and adoption. ➟ Led multiple client projects resulting in the Platinum AVA, Bronze Summit, Silver Davey, Platinum and Gold MarCom, and Videographer creative awards.

➟ Rapidly promoted from coordinator to manage 20+ clients and internal collateral design and content.➟ Established and managed an internship program, averaging 5 interns per year. Built partnerships with local colleges and universities, providing mentorship to create a competitive resourcing advantage with fresh talent.➟ Simultaneously managed 30-40 product launches from conception to completion. Conducted market research, competitor analysis, distributed press releases, online content, event collateral, etc.