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@blueyarnmedia.com
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Heather Darab is listed as Founder, Blue Yarn Media at Blue Yarn Media, a with 3 employees, based in Bellevue, Washington, United States. AeroLeads shows a work email signal at blueyarnmedia.com and a matched LinkedIn profile for Heather Darab.
Heather Darab previously worked as Founder, Blue Yarn Media, LLC at Blue Yarn Media and Supportability Program Manager at Microsoft. Heather Darab holds B.S., Business Administration: Finance from Questrom School Of Business, Boston University.
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AeroLeads found 1 current-domain work email signal for Heather Darab. Compare company email patterns before reaching out.
Heather is passionate about using online marketing strategies and tactics to grow businesses, including tech startups, business to business enterprises, consumer apps, universities, and retailers. She has more than 13 years of advertising experience managing domestic and international campaigns in 20 countries.Specialties: Search Engine Marketing (SEM), Pay per click (PPC) optimization, account management, online advertising, social advertising on LinkedIn/Twitter/Facebook, international PPC
Listed skills include Account Management, Project Management, Cross Functional Team Leadership, Sem, and 18 others.
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Seattle, Wa
• Develop online marketing strategies across platforms to achieve and exceed client goals.• Increased followers by 40% on Twitter for a technology client.• Dropped CPL by 50% within 3 months of taking over multiple B2B accounts on platforms including Google, Bing, Twitter, and LinkedIn.• Doubled lead volumes within 6 months on B2B account.
• Developed optimization processes and standards for large-scale global advertising support operations that were leveraged across all industries.• Created and launched tools to improve efficiency and generate insights to drive customer satisfaction in optimization offerings.• Collaborated across organizations to identify and reduce bottlenecks for advertiser support processes.
• Collaborated with engineering, product management, CPE, and communications teams to create a feedback loop for global service teams to inform tool improvement prioritization.• Utilized social media to share knowledge with adCenter community and to address customer issues.• Influenced strategic direction of client’s company to better capitalize on competitive edge in marketplace.• Leveraged customer’s site map to address keyword gaps, increasing revenue 2x/month.Clients: Sephora, eHealth, Experian (FreeCreditReport.com)
• Piloted new role combining analytics and relationship-building as proof-of-concept in organizational shift.• Employed strategic approach for client to use paid search advertising as a public relations (PR) vehicle.• Proposed solutions to evolve the Operational Readiness Testing process, which reduced costs.• Engaged with engineering team to address bugs that would drive efficiencies for service organizations.• Optimized and managed paid search campaigns for a portfolio of clients spending $6M+ a year.Clients: Jenny Craig, Kaiser Permanente, Disney Family
• Expanded reach of key pay per click (PPC) campaigns by identifying keyword gaps, increasing revenue 300%. • Analyzed conversion metrics to reduce cost per acquisition (CPA) an average of 40%.• Developed customized dashboard to monitor and project client’s spend, driving client satisfaction and reducing errors in campaign management.Client: Microsoft
• Managed client relationship on the Special Olympics Massachusetts account as part of a three-person cross-functional team.• Established and met objectives for spreading awareness of a new fundraising effort by developing strategies and articulating these to the design team.
• Utilized telemarketing, Internet, and databases to conduct market research.• Analyzed data to determine target audience for a private school’s advertising campaign.
Activities and Societies: Undergraduate Research Assistant, Gamma Phi Beta, Beta Alpha Psi Magna Cum Laude
Activities and Societies: National Student Advertising Competition (President), Peer Advisor Magna Cum Laude
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Heather Darab works for Blue Yarn Media.
Heather Darab is listed as Founder, Blue Yarn Media at Blue Yarn Media.
AeroLeads has found 1 work email signal at @blueyarnmedia.com for Heather Darab at Blue Yarn Media.
Heather Darab is based in Bellevue, Washington, United States while working with Blue Yarn Media.
Heather Darab has worked for Blue Yarn Media, Microsoft, Adlab, and Mcclain Marketing Group.
You can use AeroLeads to view verified contact signals for Heather Darab at Blue Yarn Media, including work email, phone, and LinkedIn data when available.
Heather Darab holds B.S., Business Administration: Finance from Questrom School Of Business, Boston University.
Heather Darab is listed with skills including Account Management, Project Management, Cross Functional Team Leadership, Sem, Online Advertising, Market Research, Analytics, and Strategy.
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