• Develop online marketing strategies across platforms to achieve and exceed client goals.• Increased followers by 40% on Twitter for a technology client.• Dropped CPL by 50% within 3 months of taking over multiple B2B accounts on platforms including Google, Bing, Twitter, and LinkedIn.• Doubled lead volumes within 6 months on B2B account.

• Developed optimization processes and standards for large-scale global advertising support operations that were leveraged across all industries.• Created and launched tools to improve efficiency and generate insights to drive customer satisfaction in optimization offerings.• Collaborated across organizations to identify and reduce bottlenecks for advertiser support processes.

• Collaborated with engineering, product management, CPE, and communications teams to create a feedback loop for global service teams to inform tool improvement prioritization.• Utilized social media to share knowledge with adCenter community and to address customer issues.• Influenced strategic direction of client’s company to better capitalize on competitive edge in marketplace.• Leveraged customer’s site map to address keyword gaps, increasing revenue 2x/month.Clients: Sephora, eHealth, Experian (FreeCreditReport.com)

• Piloted new role combining analytics and relationship-building as proof-of-concept in organizational shift.• Employed strategic approach for client to use paid search advertising as a public relations (PR) vehicle.• Proposed solutions to evolve the Operational Readiness Testing process, which reduced costs.• Engaged with engineering team to address bugs that would drive efficiencies for service organizations.• Optimized and managed paid search campaigns for a portfolio of clients spending $6M+ a year.Clients: Jenny Craig, Kaiser Permanente, Disney Family

• Expanded reach of key pay per click (PPC) campaigns by identifying keyword gaps, increasing revenue 300%. • Analyzed conversion metrics to reduce cost per acquisition (CPA) an average of 40%.• Developed customized dashboard to monitor and project client’s spend, driving client satisfaction and reducing errors in campaign management.Client: Microsoft

• Managed client relationship on the Special Olympics Massachusetts account as part of a three-person cross-functional team.• Established and met objectives for spreading awareness of a new fundraising effort by developing strategies and articulating these to the design team.

• Utilized telemarketing, Internet, and databases to conduct market research.• Analyzed data to determine target audience for a private school’s advertising campaign.