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Marketing leader with 20+ Years experience in developing and expanding world class brands.*17 years managing multi million dollar marketing advertising budgets.*15 years experience leading mobile, pc, console, social and mmo gaming teams.*10 years developing social media and viral marketing campaigns.Specialties: studio leadership, online marketing, team development, branding, micro-transaction strategy, P&L development, public relations, SEO, SEM, media buys, affiliate programs, partnerships, advertising, staff training & education, brand development, behavioral targeting, qualitative & quantitative research. AAA Video games on PC, Mobile & Console including:Elder Scrolls Online, Fallout Shelter, Elder Scrolls Legends, WildStar, Star Wars - The Old Republic, DawnGate, Secret World, Perfect World International, Jade Dynasty, Diner Dash, Wedding Dash 3, PetShop Hop, Mass Effect 3, Mass Effect Infiltrator, Mass Effect DataPad, Evolution, Jungle Heat, Dragon Age Legends, Command and Conquer Tiberium Alliances, and many more.
Game Psyche
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Senior Marketing ExecutiveGame Psyche 2018 - PresentDigital Marketing ConsultationServices include:Media buys, prohibited ad category submissions & negotiations, social media strategy, consumer research, brand development, go to market planning, budget development, micro-transaction strategy, staff training, iOS submission, ad development & tradeshow show planning.
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Marketing DirectorBethesda Softworks 2016 - 2017Rockville, Md, UsMarketing Director for The Elder Scrolls Online. (PC/XBox/Playstation). Negotiating cross platform play, digital marketing, trade shows, tv ads, trailers, community, social and influencer marketing.Subject specialist in games as a service, mobile games, mmorpg and moba. -
Senior Brand DirectorNcsoft - Carbine 2015 - 2016Bellevue, Wa, UsFree to Play conversion strategy for the AAA MMORPG, WildStar. P&L planning, transition plans, product development roadmaps. -
Head Of MarketingMy.Com 2013 - 2015Brought My.com, a new subsidiary of Mail.ru to the US and European Markets. Hands on development of a new US studio from funding and hiring through first product launches. Served as interim GM and handled all aspects of early development (hiring, funding, facilities, insurance, product development, marketing)Products included video games (mobile and pc), and iOS communication and entertainment apps.Titles:SkyForge - Obsidian Entertainment & Allods TeamWorld of Speed - Slightly Mad StudiosArmored Warfare - Obsidian EntertainmentEvolution - Mail.RuAchievements for 2014:Ten Ton Hammer - Best of E3 for SkyforgeExclusive trailer placement at the Game Developer AwardsTop new release placement in the iTunes store for Evolution in 70+ countriesLaunched 8 new products for the English speaking worldIncreased My.com brand recognition by 200M
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Senior Global Marketing MavenElectronic Arts Jan 2011 - Sep 2013Redwood City, Ca, UsSenior global marketing manager for EA's BioWare free to play division. Developed celebrity marketing programs for the Mass Effect franchise. Marketing lead on DawnGate, Command and Conquer Tiberium Alliances, Mass Effect Infiltrator, Mass Effect DataPad, Dragon Age Legends, Ultima Forever and more.Also served as Marketing Director for our partnership with FunCom, The Secret World, and as an MMORPG advisor on Star Wars the Old Republic.Titles:Mass Effect 3Mass Effect InfiltratorMass Effect 3 DatapadDawngateThe Secret WorldCommand & Conquer Tiberium AlliancesUltima ForeverDragon Age Legends -
Marketing DirectorChangyou.Com (Us) Inc. Mar 2010 - 2011Redwood City, Ca, UsHead of Marketing for the US division of ChangYou.com, a free to play MMORPG company based in China. I also served as the English speaking studio lead and provided support for production and development.Titles:Dragon OathBlade WarsZentiaKeyWords:Budget Planning, P&L, Marketing, Google Adwords, facebook, Public Relations, SEO, SEM, display advertising, strategic relationships, viral marketing, community management, team management and trade show development. -
Marketing DirectorPerfect World Co., Ltd. 2009 - Mar 2010San Francisco Bay Area, UsHead of marketing for a free to play MMORPG company. Designed online ad buying strategy including the industry's first use of multi-tier PPI partnerships & targeted ad landing pages in cooperation with Google and select partner networks.Titles:Perfect World InternationalJade DynastyKungFooForsaken WorldKeywords: Online marketing campaigns, budget planning, large scale email marketing, A/B testing, user research, public relations & social media marketing. -
Marketing DirectorPlayfirst, Inc. 2006 - Sep 2008Marketing Manager for a casual video game company. Developed an affiliate marketing program & ran all paid marketing campaigns. Led research panels on micro-transaction and episodic sales strategies.Titles:Diner Dash 3Dream Chronicles 3Pet Shop HopThe Great Chocolatier Chase
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Online Marketing CoordinatorOpen Enterprises 2005 - 2007UsConsumer Research, Search Engine Marketing, Media Buying, Public Relations Strategy, Affiliate Program Development & Outreach Education. -
Marketing DirectorWylde Productions Jan 1996 - Jan 2004Website development, Public Relations, Search Engine Optimization, Online Marketing, Market Research, Online Membership Structure Specialization. Directed the marketing program for a key online business growing its monthly revenue from 20k to over 1 million.
Heather Powers Skills
Heather Powers Education Details
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University Of California, BerkeleyPsychology -
California State University - East BayCounseling & Research
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Mills CollegeCivic Leadership
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College Of MarinBehavioral & Biological Sciences
Frequently Asked Questions about Heather Powers
What company does Heather Powers work for?
Heather Powers works for Game Psyche
What is Heather Powers's role at the current company?
Heather Powers's current role is Experienced Marketing Leader with Extensive Digital Media Expertise..
What is Heather Powers's email address?
Heather Powers's email address is he****@****oft.com
What is Heather Powers's direct phone number?
Heather Powers's direct phone number is (650) 628*****
What schools did Heather Powers attend?
Heather Powers attended University Of California, Berkeley, California State University - East Bay, Mills College, College Of Marin.
What are some of Heather Powers's interests?
Heather Powers has interest in Social Services, See 1, Research Design, Politics, Gaming, Education, Public Speaking, Civil Rights And Social Action, Team Management, Micro Transaction Strategy.
What skills is Heather Powers known for?
Heather Powers has skills like Online Marketing, Email Marketing, Social Media Marketing, Online Gaming, Seo, Marketing, Product Marketing, Video Games, Advertising, Strategy, Marketing Strategy, Market Research.
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