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Heather Wilson is listed as Brand & Marketing Executive | Strategic Brand Builder | Digital & E-Commerce | I Create Memorable Customer Experiences Through Engaging Storytelling and Insights-Driven Innovation at EVER Skincare, based in Mount Dora, Florida, United States. AeroLeads shows a work email signal at instanatural.com and a matched LinkedIn profile for Heather Wilson.
Heather Wilson previously worked as Vice President Marketing at Ever Skincare and Head of Marketing at Ever Skincare. Heather Wilson holds Aesthetician/Esthetician And Skin Care Specialist from Jenks Beauty College.
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AeroLeads found 1 current-domain work email signal for Heather Wilson. Compare company email patterns before reaching out.
With 15+ years of experience in beauty - I am strategic brand builder with experience leading integrated marketing teams across brand, growth, and lifecycle. I've led brands to success by becoming wildly obsessed with the wants of the customer and developing products, stories, and experiences that answer those wants. Outside of being a diverse digital marketer, I pride myself on growing impactful teams as a hands on, adaptable, and emotionally intelligent leader that believes in cultivating a positive, supportive, and connected work environment.To this day, I remember when I found “my calling”. I dove headfirst into my career because I felt immense joy in helping customers feel seen and validated. Throughout my experiences, I’ve found that when you have a true understanding of your customer and an unwavering commitment to solving their real problems, you can make confident decisions that allow you to build a brand that can stand the test of time. I've always wanted to change the world, to leave it a better place than I found it. And while beauty isn't solving the world's biggest problems, I have witnessed it change people's lives - call it the butterfly effect. That's why my mission has always been simple - make an impact on the customer, because when you make an impact on the customer, you make an impact on the world.I also believe my super power (or what sets me apart) is that while I have my areas of expertise, I'm a compulsive learner and I know a little about a lot. This helps me understand how to make the best marketing decisions while fully understanding the impacts to and needs from cross-functional teams.Some non-career related facts about me:• I collect coffee mugs - every mug in my collection has a story and I still own my very first mug!• I have a weakness for graphic t-shirts.• My favorite sport is baseball (Go Cubs!).• I love reading and my genre of choice is thriller/mystery/horror (with a rom-com palate cleanser).Areas of Expertise:• Go-to-Market Strategy• P&L Ownership• Digital Marketing• E-Commerce• Integrated Marketing (Brand, Growth, Lifecycle)• Content Strategy• Social Media Strategy• Public Relations• Affiliate & Influencer Marketing• Product Innovation• Trend & Data Analysis• Consumer Insights• Process Development & Implementation• Team Development
Listed skills include Skin Care, Makeup Artistry, Event Planning, Customer Service, and 22 others.
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A career timeline built from the work history available for this profile.
Burlingame, California, Us
Responsible for integrated marketing strategies and the development of full-funnel, multi-touch customer journeys by implementing brand, growth, and lifecycle marketing initiatives that lead to increased brand awareness, new customer acquisition, retention, and revenue growth.
Orlando, Fl, Us
Responsible for all brand and integrated marketing efforts to increase awareness, drive performance, and improve consumer experience while strengthening the brand’s positioning in market. Since 2015 my accomplishments have contributed to over 30k 5-star product reviews, over 4 million products sold, multiple product awards and nominations, and an 8-figure acquisition.• Led the organization through the post-acquisition integration and transition process.• Led content redesign for Amazon storefront and product pages, including A+ Content, leading to a 22% conversion rate.• Improved brand awareness and customer relationships through organic social and content strategies resulting in +29% new customer acquisition, +19% engaged email & SMS subscribers, and +23% Instagram engagement.• Led the execution of full-funnel marketing campaigns incorporating SEO, paid media, and organic social, creating an engaging customer journey that resulted in +14% DTC sessions, +14% DTC transactions, and 3M+ impressions.• Achieved 1.5B+ unique media impressions and +150 influencer placements through earned PR, product seeding, and social media campaigns from July – October 2022.• Responsible for the leadership and development of the Brand, Marketing, Product, and Customer Care teams. Co-lead the day-to-day operations of the business alongside the President and CFO. • Responsible for the growth and development of 3 direct reports and 6 indirect reports• Scope of responsibility encompasses DTC, Amazon, Email, SMS, Paid, Performance, SEO, Social Media, Public Relations, Influencer, and Affiliate.
Orlando, Fl, Us
• Streamlined 3rd party manufacturers by 70% which resulted in a 10% reduction in product COGs through volumetric purchasing, consolidation of raw materials, and reduced freight.• Worked cross-functionally with supply chain to support inventory planning, forecasting, procurement, and management of 3rd party suppliers.
Orlando, Fl, Us
• Key stakeholder throughout acquisition including management presentations to buyers, due diligence, and closing.• Defined the brand’s messaging, positioning, and product formulation guidelines as well as launched the reformulation of 30+ SKUs to improved formulation standards.• Developed the brand’s C Botanical Blend™ and Core Clean Promise™ which serve as key elements to the brand’s USP.• Achieved 13B+ unique media impressions through earned PR and media campaigns from 2017-2020.• Led product development from ideation to commercialization while improving speed to market, launching on average 6 SKUs per year.• Completed European registration and distribution on top 10 SKUs, resulting in 99% revenue growth during launch year.• Responsible for all 3rd party product testing, regulatory compliance, and quality control processes.
Gurgaon, In
Responsible for sales performance and end-to-end operations of freestanding retail store including consumer experience, merchandising, training and education, events, and inventory management ultimately leading to a 14%+ in sales YoY.
Responsible for the retail sales management across Sephora, Ulta, Macy’s, Dillards, and Nordstrom through the direct and in-direct planning and execution of in-store activity, promotions, events, training and education.
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Heather Wilson works for EVER Skincare.
Heather Wilson is listed as Brand & Marketing Executive | Strategic Brand Builder | Digital & E-Commerce | I Create Memorable Customer Experiences Through Engaging Storytelling and Insights-Driven Innovation at EVER Skincare.
AeroLeads has found 1 work email signal at @instanatural.com for Heather Wilson at EVER Skincare.
Heather Wilson is based in Mount Dora, Florida, United States while working with EVER Skincare.
Heather Wilson has worked for Ever Skincare, Instanatural, Kiehl'S Since 1851, Philosophy, and Trustar Salon Services.
You can use AeroLeads to view verified contact signals for Heather Wilson at EVER Skincare, including work email, phone, and LinkedIn data when available.
Heather Wilson holds Aesthetician/Esthetician And Skin Care Specialist from Jenks Beauty College.
Heather Wilson is listed with skills including Skin Care, Makeup Artistry, Event Planning, Customer Service, Retail Sales, Strategic Planning, Account Management, and Waxing.
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