Heather Rasmussen Email & Phone Number

Greater Los Angeles Area

Recent Highlights:Riot Games x AfrotechProduction leadRiot GamesWorld’s Media Day - Seoul, KRProduction lead/Show CallerCHAINFestHead of Production

Greater Los Angeles Area

Top 100 Agency -2022Riot Games AWS Project lead producerGame Changers - Valorant Project lead producer Star GuardianAnime Expo Los AngelesProject lead producer (production partner)Netflix is a Joke Festival 2022Outdoors at Hollywood Palladium Producer + special projectsFenty Beauty | Fenty SkinF Club Creative Producer - content and projection experienceRiotX Arcane**2022 Grand Ex Award Winner, Ex Award Gold: Best Hybrid Event Program + Best Entertainment Activation**Project Lead Producer (Production Partner)-Global Premiere-Undercity Nights-Enter The Undercity w/ Secret Cinema immersive theater experienceNetflix & Fever presents: Stranger Things Drive-Into ExperienceProducer **2021 Cannes Lion Shortlist Recipient-Brand Activation**

Los Angeles, Ca

Executive Producer- Adult Swim Festival**2019 AdWeek Experiential Award Winning**

Orange County, California Area

General manager and lead producer of live events. Developed and nurtured ideation of events.Strategic planner for measurable growth levers for each event.Oversaw cross-departmental communications, maintaining timelines of delivery for all aspects of production and operation of events from proposal stages through completion. On-the-ground managing to produce each event. Worked hand-in-hand with promoting partners for all partnership efforts with Live Nation, AEG, independent promoters as well as various creative design teams, talent agencys and managers. Control of ticketing plans and revenue for live events.Contracting of vendors for onsite production and operational staffing. Touring Events:Vans Warped Tour 2002-2005Rockstar Taste of Chaos 2008Rockstar Energy Drink Mayhem Festival 2008, 2009Rockstar Uproar Festival 2010Avalanche Tour 2011IDentity Festival 2011, 2012Funny Or Die's Oddball Comedy Festival 2013, 2014, 2015, 2016Safe In Sound 2014, 2015Jeff & Larry's Backyard BBQ 2017Sabroso Craft Beer, Taco and Music Festival 2018, 2019Punk In Drublic- Craft Beer & Music Festival 2017, 2018Destination Events:Musink 2010, 2015, 2016, 2017, 201848 Hour Festival 2011Knotfest 2012~2017Desert Uprising 2012, 2013Revolt on the Rio Grande 2013Locura 2013Operation Kick Ass 2013Blaze 'N' Glory 2015, 2016Cathouse Live 2015California Uncorked Beer & Wine Festival 2015Lost Highway 2016Ohana 2016, 2017, 2018, 2019High & Mighty Festival 2017Taste of Chaos 2008, 2016Sirius XM's Hair Nation Festival 2016Ye Scallywag! 2016, 2017Driftwood Festival 2016, 2017Sabroso Craft Beer, Taco and Music Festival 2017BeerX- 2017Adult Swim Festival 2018, 2019

Laguna Hills, Ca

Experiential Marketing Account Director of the Zippo Lighter music program, Zippo Encore.Zippo Encore is on-the-road platform for selling and integrating branded lighters into where the Zippo fan lives and breaths; live music concerts and fan events.Budget creation and annual management for all activation and marketing efforts on the road for Zippo Encore including vendor sourcing, staffing, marketing materials and recap of efforts to Zippo headquarters weekly.Project managed all touring artist branded lighters and their licensing requirements with Zippo licensing and legal team to create unique co-branded lighters for sale on each performing artist's tours.

Tokyo, Japan

Oversaw team for foreign music integration for events (English) for Myspace Japan.Branded event integration for touring English speaking artist to create creative content for our music platform.Worked with event marketing team for live branded events, 'Myspace Secret Shows', in and around Tokyo for both foreign and domestic talent.

San Francisco, Ca

Coordinated new album releases with Japanese counterparts for all Fat Wreck Chords artists.Oversaw Japanese publicity for weekly and monthly publications and advertising buys.Assisted head of publicity with outreach for new albums and talent scheduling for interviews.

Cardiff By The Sea, Ca

Assisted marketing manager for all upcoming album release on Surfdog Records and Dave Kaplan Management.Coordinated office interns for school credit and delegated clerical and research duties to interns.Notable artist that we dealt with day to day were Brian Setzer, Gary Hoey, Sprung Monkey, Jackpot and Slightly Stoopid