Heather Trevaskis Email & Phone Number

Guide and influence solution design and development to ensure member experience and engagement considerations are incorporatedTranslate business issues, challenges and objectives into concrete and tangible solutionsLead effective process change / improvement initiatives

Product development, innovation and management of portfolio of roadside assistance product including analytics of current performance to inform areas of opportunity

Develop and deliver change management strategy for CRM system replacement and integration of all departments onto one technology platform utilising ADKAR model

Optimise roadside products through research, collaboration and innovationStakeholder management and collaboration to enhance service delivery and customer satisfaction

Lead partnerships acquisition strategy and partnership management to deliver member value, including managing partner marketing budgetsProject manage the technology tracking platform transition

Deliver retention strategy for the 1.2 million RACQ membersManage membership loyalty and partnership strategy, delivering savings value to members in excess of $20 million

Lutwyche, Queensland, Australia

Lead marketing strategy, implementation and measurement to drive strategic and tactical activities for three shopping centresDelivered marketing strategy for key redevelopment at Centre LutwycheManage marketing budgets and sales and marketing reporting

Capalaba, Queensland, Australia

Drive sales and foot traffic through effective marketing campaignsManage the Club Central loyalty program through direct marketing campaignsPlan and deliver marketing activity, with specific focus on key retail periods