 Improve content effectiveness in the buyer and seller journey by analyzing seller consumption and customer engagement, QoQ improvements include increasing customer open rates by 48% and customer hours of engagement by 68%  Quantified the influence of product marketing content on win rates, revenue and ability to reduce sales cycle time – measuring by trends, asset and product categories, as well as by individual assets.  Leveraged Copilot AI to increase efficiency in processes, create content and manipulate data Designed marketing dashboard with integration to Saleforce.com to track results Collaborated with Product Marketing Managers on improvements to content based on learnings Partnered with sales enablement teams on sales initiatives and sales plays

 Translated technical information into succinct, outcome, verticalized messaging that I then leveraged to write and develop value proposition, differentiators, proof points and claims and other key strategic product messages Developed outcome-based messaging and then leveraged it when writing persuasive presentations, brochures, data sheets, videos and other customer-facing materials Wrote and developed thought leadership assets, including infographics, videos, whitepapers, blogs and webinars Designed impactful product marketing strategies that efficiently meet business, product and sales enablement objectives Created core value proposition and selling points for new product launches Led internal and external go-to-market of new products/services, including successful Network-as-a-Service and Internet On-Demand launches Collaborated with product management, product development, press and analyst relations, sales enablement, marketing operations, and creative teams to deliver compelling and effective marketing assets

 Manage content for networking and edge campaigns, Continual analysis and page improvement for edge pages increased time spent on page by 26%, improved scroll rate by 37% and conversion by 121% Content management for brand campaign including primary research reports and infographics, executive expert videos, whitepapers and digital animations Developed campaign project plans & creative briefs, then tracking results to goals Collaborate across departments and business units to strategize and deliver innovative campaigns and product launches Mentee, Lumen Executive Mentoring program 2021

 Executive ghostwriter for VP of Sales and Marketing, writing blogs, articles, emails and whitepapers  Developed content for midmarket audience including case studies, blogs, newsletters and campaigns Supported field marketing initiatives with content creation including signage, van wraps, billboards and events Excellence Award, Western Governors University

Press & Analyst Relations Manager Managed press and analyst relations, including building relationships with key analysts, press and industry thought leaders, crafting strategic messages, collaborating with senior leadership and managing press and analyst calendar Wrote and designed marketing materials – press releases, analyst pitches, executive talking pointsCloud, Security & CDN Marketing Manager Managed all aspects of marketing communications – product marketing, lead gen,.com, PR, AR, also staff & agencies  Extensive copywriting experience, from press and customer-facing presentations to email campaigns and webinars

 Responsible for corporate communications -- press & analyst relations, web site, collateral, advertising, campaigns, events and sales enablement. American Business Award Finalist, Corporate Communicator of the Year 2010 President's Club 2006

 Managed marketing communications, including campaigns, product launches and sales enablement for telecom & cybersecurity software provider Increased campaign response rates to 13-25%, most successful campaign generated over $3 million in revenue Implemented seminar campaign with 16% response rate that reduced sales cycle from 6 months to 90 days and increased average sale by 600% Managed AR and PR, increasing analyst mentions by 112%, YoY  Redesigned corporate web site for improved SEO and usability, increasing monthly visitors by 330%