Prioritized and managed product roadmaps in order to achieve product goals and metrics.Responsible for the day to day management of company’s ERP system and new feature implementation.Created and maintained SOP’s (Standard operating procedure) for operations and sales team.Managed monthly financial reporting between company ERP and SAP systems.Collaborated with sales, marketing and support teams to launch products on time and within budget.Maintained product collateral and technical documentation to ensure accuracies and version controls.

Effectively identified and resolved areas of inefficiencies and standardized process by implementing policies and procedures that maximized team performance and company growth.Responsible for fulfillment, product assembly build and kitting, CRM and inventory control.Oversaw all procurement and RFP processes and issued necessary purchase orders.Implemented RMA and Warranty software platform for product support and customer retainment.Maintained strong vendor relationships with key suppliers and contract manufactures in China and US.Analyzed sales forecast, historical purchasing trends to developed production plan for product releases.

Coordinated quotes and proposals per client requirements for virtual production studios, concert production and architectural installations. Worked in partnership with product engineering on product development for an innovative LED Video Wall control system.Developed company branding strategies in order to increase market recognition and brand presence.Implemented marketing campaigns in print, video and industry trade shows.Executed short and long term sales strategies to drive new sales opportunities.

Negotiated client contracts and agreements between buyers and sellers for lighting, sound and video equipment.Determined competitive market prices by comparing listings with similar sold equipment.Planned promotions, including products to feature and optimal advertising strategies.Managed and maintained company website with product postings,SEO and marketing strategies.

Established business relationships with software partners to integrate with company API platform for product rental markets.Provide end users and platform partners with product training and product demonstrations.Managed a network of sales representative in the United States and Canada.Prepared sales objectives by forecasting and developing annual sales quotas for regions and territories.Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Negotiated client contracts and agreements to cultivate profitable business transactions.Contributed to industry events and trade shows to showcase products and gather industry feedback and identified potential customers.Developed and presented valuable sales presentations to customers to highlight features and benefits of products.Set up product demonstrations to potential customers and existing clients to ensure user experience and buyers contentment.

Managed several multi million dollar client portfolios focused on LED Video systems for concert touring & production.Assisted lighting, production and architectural designers with product implementation, system designs and technical layouts.Organized and managed industry events and trade shows to showcase products and gather industry feedback and identified potential customers. Coordinated with manufacturing and operations on production timelines and schedules.