Heather Rold Email & Phone Number

San Diego, CA, US

In 2023, after 16+ years driving double-digit growth for B2B healthcare, technology, and professional services organizations, I decided to go out on my own. I wanted more control over my time and the ability to help more companies create confidence in their marketing programs. I fundamentally believe that marketing should make your company money.

Franklin, Tennessee, US

• Handpicked by the President to transform and grow an under-performing function into a productive and happy team. As the head of marketing, I set the strategic direction and led program execution, growing.
• Created differentiated messaging that better articulated our advantage in a highly competitive market, increasing demo and pricing requests by +64% YOY.
• Used customer insight to create more compelling marketing materials, product messaging, thought leadership, and case studies, growing our digital community across YouTube, LinkedIn, and Facebook by +25% within 8 months.
• Upgraded the company’s website and digital customer experience, improving the lead-to-opportunity conversion rate from 0.005% to 28% and increasing organic sessions by +49% YOY.
• Optimized marketing tech stack – including the integration of HubSpot and Salesforce, and the use of Canva, Trello, and Miro – to lower costs while improving team efficiency and productivity.
• Motivated, led, and inspired a fully-remote team of marketing professionals, improving engagement and performance.

Melbourne, AU

• Led the go-to-market (GTM) strategy for Invetech’s largest business unit, Diagnostics, which also served as the largest revenue producer in the company. My main responsibility was to set the strategic direction and.
• Partnered with Sales to reposition Invetech as the "go-to" partner for Point-of-Care Diagnostics product development.
• Doubled business unit’s revenue in less than three years by shifting GTM strategy from “event-first” to “digital-first,” prioritizing the creation of “always-on” and account-targeted demand generation campaigns.
• Designed and led cross-functional implementation of multi-channel ABM strategy to drive revenue by educating and engaging target accounts across buyer’s journey.
• Improved overall GTM approach by creating new, repeatable processes for account selection, content development, and digital content execution.
• Led qualitative market research study to understand awareness and perception of key market players and gain insight into decision-making processes. Presented results to senior leadership, informing overall business.

Melbourne, AU

• As Invetech's first digital marketing hire, I was recruited to lead and deliver the digital marketing strategy for Invetech’s (a Fortive OpCo) three distinct business units (Diagnostics, Dover Motion, and Cell Therapy).
• Created campaigns that leveraged SEO, digital advertising, webinars, gated content, thought leadership, and marketing automation to generate qualified opportunities.
• Experimented with forward-thinking ideas and technologies to continually identify optimization areas.
• Led several major project initiatives, including a company rebranding and the launch of a new corporate website to align the brand’s visual representation with market perception of product offerings.
• Increased marketing-generated revenue for Invetech 50%+ throughout tenure.
• Led product launch for Dover Motion’s new DOF-5 product, inclusive of creating new product videos, web pages, and collateral, as well as developing and executing end-to-end SEO and digital advertising campaign. Efforts.

San Diego, CA, US

• As the first (and sole) marketer for this rapidly growing startup, I was charged with designing and delivering the full digital marketing and communications strategy.
• Revitalized branding, messaging, collateral, website, and videos to support the company’s goals of building brand awareness, generating quality leads, driving revenue growth, and positioning for expansion into new.
• Spearheaded several inbound marketing campaigns focused on creating new business opportunities through SEO, SEM, social media and content marketing, digital advertising, email marketing, and media relations..
• Drove a significant increase in new sales opportunities by developing scalable outbound sales strategies that easily adapted to evolving business and customer needs.

Durham, NC, US

In this role, I owned all marketing and communication activities for the organization inclusive of brand management, creative direction, content development, website management, SEO, analytics, social media, events, PR, and advertising. – Supported Sales team by aligning all marketing materials with corporate sales objectives and strategies.– Increased.

San Diego, California, US

Following my year with Cardinal Health, I moved over to Anvita Health (now a Humana company), where I planned and executed all aspects of the company’s trade show and event strategy. I created marketing collateral and coordinated all internal and external stakeholders to successfully deliver on corporate marketing objectives.

Dublin, OH, US

In one of my earliest career roles, I supported Cardinal Health’s Product Marketing Managers in creating and distributing marketing collateral, product launch materials, and sales and training tools. I also collaborated with Product Marketing, Sales, and Engineering departments to create responses to RFPs and RFIs, as well as provide support for projects.