-Managed and executed the company's transition to Salesforce- Worked with a third party developer to execute a data migration and develop the company's SalesForce platform- Created automations and internal views in SalesForce to support the needs of the sales team- Executed implantation and training across the company for proper utilization of SalesForce- Created and executed marketing strategies for the company's international events and publications- Managed the company's outbound communication through MailChimp

-Executed company re-branding including messaging, positioning, web site development and visual elements (logo, colors, collateral templates, and tradeshow presence) in 2015 and continued development of brand umbrella for new products.-Defined marketing strategy through target market identification, unique selling propositions, positioning, and distribution channels.-Provided growth metrics in management and corporate strategy meetings to visualize successes and growth opportunities. -Produced marketing research activities (survey creation, competitive analysis and internal S.W.O.T. reports).- Orchestrated Annual User Conference: 4-day event, 60+ sessions, 350 attendees, completed with budget surplus with continued growth. Established new event branding.-Key content provider for company webs site, editorial bylines, collateral, datasheets, case studies, white papers, blogs, ad copy and social media. Support company CEO by ghost-writing published articles, industry briefs and other documents. 4 published pieces in the last year.-Managed all company events, tradeshows and 2-day regional seminars from planning and execution to email follow up and ROI. Attend most seminars nationwide.-Managed product releases through cross-functional teams to create master product positioning and messaging documentation and product collateral for launch-Key contact for department vendors (public relations agency, web development team, video team and outsourced writers).-Proficient in Adobe Cloud software tools (InDesign, Photoshop, Illustrator).-Experience with Adobe After Effects.-Executed e-mail campaigns on SalesForce Pardot platform, implemented lead scoring and e-mail automation.-Created, monitored, and maintained Google Adwords campaigns.-Increased SEO through keyword expertise and relevant content, gained first page status on all relevant pages.-Responsible for interviewing and hiring new marketing team members.-Excellent presentation and public speaking skills

-Construct marketing campaign briefs and management of campaigns through multiple departments-Develop and manage social media campaigns and operations-Creation of printed and online advertisements, brochures and other collateral through Photoshop and InDesign -Booking and organization of industry trade shows and conferences-Attend trade shows and conferences to network on behalf of the company-Onsite coordination of LCPtracker annual and one-day regional conferences and workshops-----2016 User Conference completed, 4 days, 60+ sessions, 350 attendees-Execute e-mail campaigns in a professional manner-Expert use of Salesforce, ConstantContact, Wordpress, Zoominfo and other marketing and lead generation tools-Create, monitor and maintain Google Adwords campaigns-Increase SEO through keyword expertise and relevant content-Maintenance of company webpages through sitefinity and wordpress-Manage a team of interns, teaching them our marketing processes

-Develop and manage social media campaigns and operations-Direct lead generation via organic research or collecting lists-Assist with booking and organization of industry trade shows and conferences-Attend trade shows and conferences to network on behalf of the company-Assist with onsite coordination of LCPtracker annual and one-day regional conferences and workshops-Execute e-mail campaigns in a professional manner-Expert use of Salesforce, ConstantContact, Wordpress, Zoominfo and other marketing and lead generation tools-Create, monitor and maintain Google Adwords campaigns-Increase SEO through keyword expertise and relevant content