Heather (Kalar) Rubesch Email & Phone Number

-Transformed Customer Success function from a reactive, support driven model to a fully proactive relationship driven model including creating CS Dashboard for tracking and visibility, account planning templates and renewal cadence risk identification methodology and playbooks.- Established customer roadmap journeys working with professional services and training to create implementation frameworks and onboarding processes to increase time to value.- Expanded the team to include EMEA and APAC local support teams resulting in zero churn in EMEA market FY2023.- Alongside GTM leadership team transitioned and trained the team on Winning by Design SPICeD methodology.- Completed Pavilion Chief Customer Officer certification, Fall 2022.

Fenris was founded with the goal of creating an industry leading solution in data, scores, and technology to support sustainable, customer-centric growth in insurance and financial services. My role is to provide world class support for our clients during and following implementation to make them vocal advocate of our solutions.

Senior Solution Architect – Location Intelligence and Data Solutions May 2014 – July 2020Results: Served as Resource Manager for a pre-sales team of 7 supporting Net New sales teams that were most successful in the company against revenue targets. (2015 – 2016) Recognized in January 2016 with I.C.E. award from VP of PreSales for outstanding execution leading my team. Dedicated to Partner Channel conducting pre-sales activities and solution training on location and data solutions. Area of specialty included Data Quality, Geocoding, Geodemographic and Socio-demographic data analysis. (2017 – 2020)

Served as the primary client contact for account management and renewal activities on behalf of PBMS in 24 healthcare accounts including hospitals, insurance payors and medical device companies.Results: Successfully renewed all accounts up for renewal during my tenure with the exception of one small single site hospital. Grew presense at several key accounts including successfully winning RFP process at Wellpoint and additional services at Virginia Mason Hospital.

Savvy B2B is a group blog started by 6 freelance content marketers who enjoy collaborating and sharing our thoughts on what practical tools we have picked up in our travels around the B2B marketing universe. We are known for our Toolkit posts, our weekly features and of course our Savvy Wrap Up every Friday that highlights the best of the B2B blogesphere. Please check us out!

Established consulting practice specializing in product marketing collateral for software solution space. Worked with clients to research and develop solutions briefs, white papers, case studies, value propositions and strategic marketing plans. Results: Co-Founded SavvyB2Bmarketing.com blog with five other writers as a way to create conversation and thought leadership in the B2B content space.  Spoken at numerous conferences on B2B topics such as Best Practices in B2B Blogging and Effectively running a team blog. For client Mapflow, served as their local presense during their North American launch handling over 75 demos of their software as well as writing solution briefs, white papers and other supporting solution collateral emphasizing quality geocoding and risk analysis as essential to underwriting success for the P&C Insurance Industry.  Conducted benchmarks for their sales opportunities and coordinated with product development team in Dublin, Ireland for country specific enhancements to the solution.

Supported 15 insurance sales executives and 3 sales directors by conducting Proof of Concepts, Benchmarks, Competitive Analysis and Customer Presentations to a result of $30M in annual revenue by selling to 24 of the top 25 P&C insurance companies. Results:  Created & sold the initial three location intelligence deals (Pekin, Grange and SafeAuto) in the mid-market insurance space and pioneered Pitney Bowes solutions in that market. Average deal size was $250K. Leader in transitioning existing solutions into Software as a Service framework to provide for rapid deployment and peak time fail-over support for customers.

Master Of Science - Ms, Management Information Systems And Services

Ba, Business Administration, Marketing

Bs, Social Science

Activities and Societies: Alpha Gamma Delta, Student Government, Peer Health Educators