Heather R. Email & Phone Number

Los Angeles, California, Us

Los Angeles, California, Us

As Director of Communications for a non-profit labor union, I determine communication and marketing strategies, launch membership initiatives, direct public relations campaigns, and am responsible for managing and directing the organization's internal and external communications. ◆ Built bilingual communications department from the ground up. Implemented department processes and procedures, and onboarded more than 6 employees. ◆ Engaged brand strategist whom I work closely with to oversee a $2 million ad campaign aimed at recruiting Millennials and Gen Zs.◆ Established PR and media relations capabilities that generated over $2.5 million annually in ad value.◆ Built in-house digital media and video capabilities that saved organization hundreds of thousands of dollars. Wrote, produced, and directed over 20 mini-documentaries.◆ Created social media strategy that drove higher engagement and increased followers over 100% in 1 year.◆ Implemented media training and organization's first ever crisis communications training.◆ Developed a competitive analysis research department.◆ Researched, discovered, evaluated, negotiated, and managed preferred vendor partnerships, including advertising and media agencies.◆ Ran voter awareness and outreach campaigns resulting in a 50% increase in voter registration among members.◆ Assisted in planning, producing, and developing content for over 15 high-level meetings. ◆ Moved organization to a digital-first communication strategy.Some of the skills I utilize for this position are: strong leadership, speaking, digital producing, copywriting, copy editing, and organizational abilities.

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Produced content, developed brand strategy, led teams of writers, directed artists, and wrote engaging scripts, copy and social media posts for a variety of clients including entertainment networks, digital distribution platforms, and online magazines.Highlights include:◆ Web content, social media strategy, long form, and short form content for HBO/Cinemax.◆ Video script for Epic Records artist Camila Cabello's Havana (100 million views in first month.)◆ Web content, on-air and YouTube promo copy for the NBC series Betty White's Off Their Rockers. ◆ Wrote, produced, and directed social media content for the CBS Studios/PopTV series Return of the Mac.◆ Copy for the Android launch of the pioneering subscription fitness app Beachbody On Demand.◆ Long form web content for The G Brief, a B2B multi-media magazine dedicated to the buying and voting habits of millennials.

Los Angeles, California, Us

Developed and wrote the half-hour comedy RETURN OF THE MAC which premiered on Pop TV in 2017.

New York City, Ny, Us

Wrote and produced sketches, promos and viral videos for the three-time Emmy nominated BETTY WHITE'S OFF THEIR ROCKERS.

New York, Ny, Us

Wrote and created the Cinemax series THE GIRL'S GUIDE TO DEPRAVITY based on my blog of the same name. Two seasons aired in the US and internationally in eight territories, including on IFC Canada and HBO Latin America.

New York, New York, Us

Wrote the teleplay for the remake of the cult classic BLUE LAGOON: THE AWAKENING, one of Lifetime's most watched movies of 2012.

Berkeley, Ca, Us

Wrote the tongue-in-cheek handbook, THE GIRL'S GUIDE TO DEPRAVITY: How to Get Laid Without Getting Screwed, published by Perseus Books/Running Press. Also published in Italy by Newton.

Supervised the development and execution of celebrity news and entertainment for a celebrity gossip site that caters to the 18-34 demo. ◆ Helped grow the site from 50,000 to 500,000 uniques a day.◆ Managed social networking and communities and oversaw content development while supervising three bloggers.◆ Delivered 10-12 creative blog entries a day.◆ Conducted blog outreach (moderating usage, proposing link trades, writing e-mail blasts and pursuing contacts in the world of PR, fashion and entertainment.)

Developed scripts, books, articles and ideas for MOWs, reality series and low budget independent films. Gave extensive notes, drafted script synopses, and coordinated writer agreements with legal. Shepherded projects in development at Showtime, NBC, CBS, truTV and Lifetime Television. Promoted from Manager of Development.

Ba, Literature/Film Studies

Master Of Arts - Ma, Strategic Communication