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Heather Choi is listed as Senior Product Manager - Empowering product teams and bringing people together to build great customer experiences at Capital One, based in Washington Dc-Baltimore Area, United States. AeroLeads shows a work email signal at capitalone.com and a matched LinkedIn profile for Heather Choi.
Heather Choi previously worked as Senior Product Manager - Flexible Spend Decision Platform at Capital One and Senior Product Manager, Business Card Onboarding and Rewards at Capital One. Heather Choi holds Master Of Engineering (Meng), Predictive Data Analytics from George Mason University.
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AeroLeads found 1 current-domain work email signal for Heather Choi. Compare company email patterns before reaching out.
Experienced Senior product manager with a record of creating strong product visions that drive clarity and identify high value customer experience opportunities. Record of delivering simple and innovative digital solutions across different industries and user types. Background includes experience in technical product management, leadership, design strategy, user research, and data analytics.
Listed skills include User Experience Design, User Centered Design, User Interface Design, User Research, and 20 others.
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Mclean, Va, Us
Lead a group of data product managers to build the decision engine that enables Capital One customers to spend on their no preset spending limit cards. Platform leverages the power of machine learning and policy optimization to adjust the customer's spending capacity to meet their business' spending needs.
Mclean, Va, Us
Develops the vision, creates the product strategy, leads a team of product managers and collaborates cross functionally to create a premium, digital financial product experience for business owners
Mclean, Va, Us
Lead a cross functional team to create an onboarding experience that sets up small business owners with the digital financial tools they need to streamline their business.- Launched foundational, premium communication experience that drove higher engagement for business and travel features than our standard onboarding communication journey- Led the team to improve feature discoverability through A/B testing different placement, channels, and content options as well as leveraged customer insights to drive team priorities
Mclean, Va, Us
I develop and lead the customer experience strategy across web and mobile for Capital One's home app page where over 40M customers view and service their financial accounts- Launched replatformed account tiles to over 40M customers which decommissioned a legacy android experience and elevated key features that are estimated to bring in a significant increase from incremental spend- Leveraged A/B testing and analytics to determine quick actions menu customer engagement and scalability, which led to the decision to decommission the feature and saved over 960 engineering hours- Developed the use case and requirements to enable customers to easily access their credit card from their home page, which contributes up to 10% of monthly incremental spend and improves financial fraud protection
Mclean, Va, Us
I lead a team of 3 designers and 1 user researcher innovating digital & service experiences for Small Business Owners using our new flag ship card product. Developed the UX design strategy to integrate user research, design, & product together while providing the team direction to enable us to create great experiences together.Our team launched the beta product Sep 2019, generating over $19M in spend in the first 6 monthsMy contributions & impacts:User Research- Led multi-method (interviews & surveys) longitudinal user research study to understand the impact of the new product's experience on our small business customers and inform the next product iterationProduct Strategy- Leveraged multiple user research studies to inform prioritization of new features and changes as we move from beta to MVP- Led design thinking workshops with product, design, tech, & data science to insert the customer into our decision support models and digital solutionsDesign Operations- Collaborated with key stakeholders & leadership to reduce team project load from over 400% capacity to 125% capacity- Created a dual track agile model & collaborated with Program management office to gain buy-in from the rest of the team so we could implement a system where we could go easily from discovery to delivery. (Current model did not allow time for discovery work & design was brought in right before development started)- Leveraged Lean UX & Agile Scrum principles to implement a project management process within my team to show the design team's impact & gain leadership visibility. Currently collaborating with overall design team's operations lead to scale process to the rest of the teamLeadership- Worked with designers to build skills and level up their performance- Many designers transitioned off of our team at the same time. I collaborated with leadership to balance priorities so we could maintain balance, progress, and recruit new team members
Mclean, Va, Us
Lead user experience design strategy & implemented UI designs for small business owners to be able to digitally complete a request for documents in their Capital One app (responsive web & mobile).Small business technology is about a decade behind consumer technology and yet small business owners are incredibly busy. Our team successfully designed, implemented, & launched this document upload technology which reduced the time for our customers & the business to complete the task from 11 days to just 1 day. This is my contribution to that initiative.- Led user research (interview & cognitive walkthrough) study & created current state service blueprint to understand how document collection impacted the user experience- Led customer journey mapping and ideation sessions with cross functional agile pod to determine innovative solutions to solve our users, tech, & business needs- Led design thinking workshop with data scientists to atomize decision models into components to identify opportunities to build user data into the build to bolster the unseen user experience- Design and user tested (desirability & usability) multiple doc upload user flows to understand customer impact and prioritize features for beta, MVP, MMP, & full launch- Worked with the development teams to implement technology, test UI functionality, and launch a success user experience
Mclean, Va, Us
Lead user centered design and research efforts for key enterprise data management applications with the goal of creating solutions that makes it easier to find, understand, and access data at Capital One.- UI Design. Utilized insights from my user research to design new features for custom data management tools in an Agile environment- User Research. Led 3 research studies that utilized multiple research techniques, including interviews, usability test (moderated), and card sorts (moderated & unmoderated) to understand users’ needs, motivations, and goals to drive design strategy for our enterprise data teams .- User Analytics. Worked within the agile development team to implement custom user tracking software to better understand user engagement with Nebula, our central data discovery solution.- Product & Design Strategy. Led 2 design sprints and multiple design studios to refine our future state vision for what it means to find, understand, and access data at Capital One. Worked with product leads to build a roadmap that would allow us to build user centered platform capabilities.- Speaking Engagement. Presented in a webinar series to over 1200 people, by UXPin on Enterprise UX. The presentation focused on common enterprise UX pitfalls and how to mitigate those issues to work in your favor.
Washington, Dc, Us
Developed the product design strategy for speciality foraged foods marketplace to redesign the home page and site information architecture to increase customer engagement, simplify seller experience, and improve overall sales
Rockville, Maryland, Us
Conducted user interviews and collaborated with stakeholders to create a foundational design system and MVP designs for a mobile app to help field engineers monitor environmental conditions in real-time and respond to wildfires
Mclean, Va, Us
As a User Experience Design Consultant within the intelligence community, you are often a one man show. My role has ranged from UX Researcher / Strategist to UX Designer, which has given me experience in many different areas.These areas include:• Web analysis to improve user experience• Conducting user research• Developing user-centered dashboards and data visualizations visualizations• Developing wireframes and prototypes• Strategic consulting to improve user experience• Development of business intelligence measures and tools
Mclean, Va, Us
• Conducted stakeholder interviews and focus groups• Developed infographics• Designed business intelligence dashboards• Led performance management initiative• Developed standard operating procedures and business process maps• Created surveys to analyze stakeholder interest and investment• Developed communications to distribute survey results
Bethesda, Md, Us
Member of the technical support team for the intelligence community. Assisted users with technical problems. Provided technical support for liaison visits. Designed hardware inventory management processes to improve cost control.
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Heather Choi works for Capital One.
Heather Choi is listed as Senior Product Manager - Empowering product teams and bringing people together to build great customer experiences at Capital One.
AeroLeads has found 1 work email signal at @capitalone.com for Heather Choi at Capital One.
Heather Choi is based in Washington Dc-Baltimore Area, United States while working with Capital One.
Heather Choi has worked for Capital One, Foraged, N5 Sensors, Inc., Booz Allen Hamilton, and Lockheed Martin.
You can use AeroLeads to view verified contact signals for Heather Choi at Capital One, including work email, phone, and LinkedIn data when available.
Heather Choi holds Master Of Engineering (Meng), Predictive Data Analytics from George Mason University.
Heather Choi is listed with skills including User Experience Design, User Centered Design, User Interface Design, User Research, Wireframes, Html5, Css, and Python.
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