Heather Sackett, M.A. Email & Phone Number

Waxhaw, Nc, Us

At CYLUS Creative Consulting it is our mission to craft and cultivate your brand's enduring narrative – a story that, much like the age rings of a tree, captures the essence of your uniqueness and growth over time. Our services are designed to foster your brand's longevity and individuality. From strategic planning to creative campaigns, we provide you with the tools to thrive in a competitive environment. At CYLUS Creative Consulting, we plant the seeds to create your lasting, unique story so you can stand tall amidst your market canopy.

Charlotte, North Carolina, United States

Responsible for the strategy and implementation of marketing initiatives including digital marketing, events and sponsorship for the Southeast region. Responsible for promoting and improving the internal and external identity of WTW through developing and maintaining strategic relationships with key stakeholders and Fortune 500 clients to showcase our intellectual capital and subject-matter expertise to drive business growth. • Developed targeted B2B omnichannel marketing strategy on a national and local level (DC & Carolinas) to expand WTW brand, grow market share and increase revenue streams across all lines of business. • Managed the marketing lifecycle from inception to execution and follow-up (including email segmentation/targeting, registration, digital marketing, content writing, vendor partnership, budgeting, post-event reporting and lead delivery to sales) by partnering with sales and practice leaders to identify target buyer hubs and audiences, determine budgets and desired outcomes to grow revenue through marketing campaigns in the areas of total rewards, treasury, retirement and risk. • Led planning and execution (including nomination and participant selection process, venue selection, vendor management, budget planning, speaker coordination, content strategy/delivery and post-event follow up) for Southeast region workshops for WTW’s nationally recognized Cornerstone Program, a sought-after and one-of-a-kind leadership institute for rising CHROs which included two 30-person in-person workshops in Atlanta and Washington, DC.• Created active networking forum for 12 Fortune-500 treasury buyer clients in Metro DC market to foster collaborative environment to stay abreast industry challenges and to increase risk and broking revenue for organization. • Nominated participant of the 2023 SHELeads program, designed for distinguished women leaders in the organization.• Supervised one Marketing Coordinator to ensure completion of marketing objectives.

Charlotte, North Carolina, United States

Responsible for developing and executing the Group Benefits division's marketing and communications strategy. Serve as liaison and key point of contact with division's 8 operating companies and fellow division leaders to understand the insurance landscape, identify messaging priorities and articulate the value Amwins brings to its clients. Responsible for managing a $300,000 divisional budget and reporting ROI and marketing effectiveness to executive leadership including the President and Chief Operating Officer. Managed workflow for one Marketing Project Manager.• Developed targeted B2B marketing strategy and multi-channel tactics to support the launch and lead generation for new products and services on a national and local level.• Redesigned Group Benefits portion of amwins.com from 5 landing pages to 23 to increase website traffic and engagement and create a new lead generation channel. • Developed go-to-market strategy for Stealth Partner Group 2022 initial product launch of its Gene Therapy Solutions alternative risk product offering and its 2021 Captive Solution for self-funded clients. • Facilitated project management of Stealth Partner Groups bi-annual Stop Loss State of the Market report to publish 11-page report. • Led content planning and execution for yearly offsite internal Sales and Leadership conference for approximately 300+ divisional colleagues. • Wrote content for articles, press releases, websites, social media posts, sales collateral, infographics, videos, email marketing campaigns, presentations, advertisements and internal communications to support marketing plans and sales strategies.• Oversaw the collection, analysis, and interpretation of marketing data to make informed decisions/recommendation and presented findings to executive leadership. • Built relationships and communicated effectively with a variety of stakeholders from cross-functional teams to set expectations, timelines, budgets and to troubleshoot issues.

Charlotte, North Carolina

Served as lead marketer responsible for planning, developing and implementing marketing strategy, brand positioning and sales enablement for both Carolina Foundation Solutions and Carolina Basement Solutions across North and South Carolina. Responsible for managing a $800,000 budget and reporting ROI and marketing effectiveness to executive leadership including the President and Vice President. Supervised one Marketing Coordinator to ensure completion of marketing objectives.• Recipient of 2019 and 2020 Marketing Excellence Award by Foundation Technologies Inc. • Increased company revenue quarterly and overall brand lift by revamping traditional marketing strategy to include an integrated, omni-channel marketing strategy via website, blog, email, social media, PPC, native, and display channels.• Maintained editorial calendar to drive brand activity through blog, video and event content on social media channels resulting in an increased engagement of 57% and 30% month over month.• Managed media buying and relationships with print, apparel, media and product vendors to create integrated marketing and advertising plan that garnered advantageous contracts resulting in a 15% cost savings.• Accelerated sales process by redesigning sales marketing print material, transitioning website platform, producing digital and video content which resulted in 5 new lead generation channels and an average website conversion rate of 30%.• Led launch of website redesign from wireframing to content creation and SEO. • Maintained unified messaging, brand identity and position, as well as corporate reputation.• Conducted market research to identify B2B and B2C prospects within our target client profile to increase customer acquisition.• Managed online reputation management process including local listing database, review correspondence, creation of surveys and publishing of consumer testimonials.• Planned, organized, attended and promoted marketing events and trade shows.

Charlotte, Nc

Served as lead marketer responsible for planning, developing and implementing marketing strategy, brand positioning and sales enablement for both Carolina Foundation Solutions and Carolina Basement Solutions across North and South Carolina. Responsible for managing a $800,000 budget and reporting ROI and marketing effectiveness to executive leadership including the President and Vice President. Supervised one Marketing Coordinator to ensure completion of marketing objectives.• Increased company revenue quarterly and overall brand lift by revamping traditional marketing strategy to include an integrated, omni-channel marketing strategy via website, blog, email, social media, PPC, native, display and pre-roll channels.• Maintained editorial calendar to drive brand activity through blog, video and event content on social media channels resulting in an increased engagement of 57% and 15% month over month.• Managed media buying and relationships with print, apparel, media and product vendors to create integrated marketing and advertising plan that garnered advantageous contracts resulting in a 15% cost savings.• Accelerated sales process by redesigning sales marketing print material and website, as well as by producing digital and video content which resulted in 5 new lead generation channels and an average website conversion rate of 30%.• Led new market launch in the NC Triad and NC Triangle for CBS, which resulted in tripling projected business through continuous lead generation. • Maintained unified messaging, brand identity and position, as well as corporate reputation.• Conducted market research to identify B2C prospects within our target client profile to increase customer acquisition.• Managed online reputation management process including local listing database, review correspondence, creation of surveys and publishing of consumer testimonials.• Planned, attended and promoted marketing events and trade shows.

Cabarrus College Of Health Science

Responsible for providing quality, interactive online learning experience for students on a semester basis. Performed instruction and reporting responsibilities in a timely manner and in accordance with the student learning objectives, mission, policies, and procedures of the college. Reported to General Education Program Chair. • Re-developed two general education communication courses - COM 301 Communication, Culture and Society and COM 201 Business Communication in Professional Life.• Implemented effective teaching strategies and lesson plans to meet student-learning objectives. • Conducted regular benchmark tests and discussion forum assessments to evaluate studentperformance.

Charlotte, North Carolina Area

Responsible for creating and implementing all communications for24 Foundation, while supporting all mission-related events, to achieve and/or exceed annual recruitment and revenue goals. Managed budget of $200,000 and provided strategy to management. Supervised one Marketing and Communications Coordinator and two interns each semester and reported directly to the Executive Director.• Served as liaison with other agencies/organizations, including PR, graphic design, advertising, merchandise and IT staff contractors.• Managed editorial calendar to ensure content is delivered across all digital channels including, website, blog, email campaigns, and social media requiring daily use of HTML, Wordpress, and Hootsuite.• Managed 24 Hours of Booty public relations initiatives, including garnering, tracking and marketing earned media exposure.• Managed 24 Hours of Booty advertising initiatives, including print and digital design.• Managed content creation and development of email marketing, website management, SEO, social media marketing, press releases, blogs, corporate videos and marketing collateral.• Managed digital archive of electronic files, including media lists, press clips, collateral, etc.• Analyzed email campaigns, social media, website and event data to ensure continued improvement vs prior campaigns.• Executed lead generation and lead tracking to increase sponsorship, ridership and fundraising across 3 event cities. • Managed promotional merchandise program strategy including product selection, design, inventory and distribution related to both physical and online store sales. • Assisted with sponsorship activation.• Managed database, including coordination of registration lists and donors, data cleansing, and information mining, and event volunteer campaign recruitment of 700 individuals across 3 cities via Salesforce CRM.• Managed donation and matching gift fulfillment process including deposit procedures totaling $2.5 million dollars.

Charlotte, North Carolina

Charlotte, North Carolina Area

Research AssistantshipAdvisor: Dr. Min Jiang (Fall 2012 - Spring 2014) Specialties: Chinese online public opinion, public diplomacy, real-name policy, social media, Chinese perception of U.S. politics, irony and satire• Searched for relevant academic journal articles • Compiled bibliography and database of selected articles• Wrote literature review of relevant articles• Coded and analyzed Twitter information on discussion surrounding 2012 Charlotte Democratic National ConventionAdvisor: Dr. Loril Gossett (Fall 2014) • Conducted market research on university public relations campaigns • Coded data in SPSS on university teaching evaluations Teaching AssistantshipCOM 3141 – Organizational Communication Advisor: Dr. Cliff Scott (Fall 2012) Advisor: Dr. Loril Gossett (Spring 2013)COM 2101 - Rhetorical Theory Advisor: Dr. Dan Grano (Fall 2013) Advisor: Dr. Richard Leeman (Spring 2014) • Created lesson plans and review material for supplemental instruction classes• Graded all written assignments and test material

Charlotte, North Carolina Area

• Managed daily activities of center• Managed budget including 3 separate accounts totaling approximately $5,500 (handled all conferences expenses and revenue)• Conducted weekly staff meetings• Supervised two interns• Led and delegated tasks to two interns and Manager, Global Public Relations and Resources• Managed website and social media content• Compiled weekly, monthly and annual reports• Created public relations collateral and edited material (meeting agendas, press releases, programs, fliers, advertisements)• Disseminated all collateral to key publics• Point of contact for academic and business publics regarding overall function of Center and Global Research Conference• Oversaw completion of two editions of globally circulated e-newsletter - Blue Book (contributed to writing, editing content, layout, and design)• Assisted in planning and execution of an academic Global Research Conference of 40+ international participants

Charlotte, North Carolina Area

Contact: heather@24hoursofbooty.org• Contributed to communication plan and email marketing campaigns, as well as generated website, social media, and blog content.• Communicated/fostered relationships with the top 20% of donors/event participants, as well as secured unconfirmed/matching gift donations resulting in $1.4 million. • Attended 2013 Peachtree Health & Fitness Business Expo to promote company and recruit donors/participants through gathering over 200 email contacts. • Assisted in event implementation, conducted analytics on post-event data and created marketing personas from data that will drive company marketing for 2014.

Hickory/Lenoir, North Carolina Area

• Wrote press releases on exhibits and upcoming events • Designed/distributed marketing material throughoutCatawba County• Archived marketing materials• Assisted Development Director in planning Annual Italian Dinner Auction for key donors

Hickory/Lenoir, North Carolina Area

NC Foothills Affiliate • Wrote press releases on upcoming events• Created an online monthly newsletter through Convio• Designed/distributed marketing material throughout Catawba County• Planned fundraising events, such as Grantee Reception Dinner

Hickory/Lenoir, North Carolina Area

• Recruited and maintained members• Planned and organized monthly budget and editor meetings• Edited articles from other staff writers and proofed overall paper before it went to press• Exhibited proficiency in AP style, copy editing, and use of InDesign.• Organized fundraising event and SGA financial aid request to send a group of Communication students to the 90th annual CMA/APA Conference in Orlando, FL

Newton, Nc

• Displayed proficiency in photography, editing, layout and reporting on tight deadlines• Covered an array of topics from business, education, arts/culture, and opinion/editorial.

Master'S Degree, Communication Studies, 4.0

Activities and Societies: Exceptional Masters Student Award recipient, Teaching & Research Assistant, Communication Studies Graduate.

Certificate, Essentials To Business For Nonprofit Organizations Certificate

Bachelor'S Degree, Public Relations & Multimedia Journalism, Summa Cum Laude 3.92

Activities and Societies: Lamba Pi Eta, Mortar Board Honors Society, Bears of Distinction, Communication Club, The Rhynean, Peer Tutor.

Certificate, Communication For Business Professionals