ACCOMPLISHMENTS:Coached college NSEC Team to Competition win 1st Place October 2020Coached college NSEC Team to Competition Top 10 win October 2021Nominated as Judge at NSEC college competition February 2023ROLE:As an NSEC Steering Committee Member my role is to be committed to the organizational strategy, objectives, and goals of the National Society of Sales Engineers, and advocate for the National Sales Engineering Conference goals and objectives.

ACCOMPLISHMENTS:Hiring and Recruiting: Successfully recruited 5 senior sales executives in first 5 months of 2022. Average hire time from application to offer <35 days.Revenue Expansion: Leads team/region in Product Attach Rate and Pilot Conversion Rate.Revenue Retention/Customer Success: Leads team/region in Renewal Attainment of 175% of Target, 100% Team Participation.ROLE:Sales Leader leading team covering 100+ Enterprise accounts in New England, NJ and NY. -Leads 8 member team, supporting $32M TCV Target.-Responsible for accounts in Fortune 5-500 across multiple verticals: Finserv, Insurance/Mutuals, Healthcare, Manufacturing, Fed/Gov Servicers, Tech/Security, and others. -Specialization in new-logo pursuit, SaaS infrastructure, GTM programming and Solution/Transformation Strategy. -Strong contextual experience in foundational networking, data center infrastructure, SaaS and multi/hybrid cloud strategy. People-Process-Capabilities-Competencies-Culture.

ACCOMPLISHMENTS:Along with National Sales Lead, helped grow Commercial VMC on AWS Revenue +400%Recruited and hired 5 National Solution Architects in first 4 months of role, exceeding application-to-offer SLAsAided in reducing Churn and maintained 95% retention rate YoYIncreased (internal and external) customer NPS scores by 10% via QA, Coaching, Customer Enablement programsROLE:-Lead a National team of Pre-Sales Solution Architects for Commercial accounts at VMware - focused on VMware Cloud on AWS.-Drove revenue for the business by mentoring and managing the Solution Architects. -Worked directly with the regional sales directors to develop pipeline and ensure opportunities are technically validated and driven toward clients' Business Outcomes. -Created and drove initiatives to further foster opportunities for business growth within VMware.-Designed, developed and deployed Practices and Programs including the full Go-To-Market (GTM) process.

ACCOMPLISHMENTS:In concert with Sales and Customer Success, led region to exceed revenue targets and portfolio attach rates (162% ACV, 82% Attach rate against Target)Led team to 27% YoY improvement in Solution utilization - reducing shelfware statusLed team to +14 basis points YoY NPS, aiding Customer Success and Sales to improve retention and increase YoY revenueLed Region in SE production of Future State Architectures, providing focus on pipeline generation and artifact retentionROLE:-Lead a team of Pre-Sales Solution Engineers for strategic and enterprise accounts at VMware. -Drove revenue for the business by mentoring and managing the Solution Engineers. -Worked directly with the regional sales directors, leadership and product specialists to develop pipeline and ensure opportunities are technically validated and driven toward clients' Business Outcomes.-Created and drove Solution Selling enablement initiatives to further foster opportunities for business growth within VMware.-Leveraged previous experiences and relationships as a former Solution Architect, Business Strategist and Advisory Consultant to assist the team and promote their success. -Designed, develops and deployed Practices and Programs including the full Go-To-Market (GTM) process.

Working with key clients in the Northeast US I use discovery, business/industry acumen and a consultative approach to understand their key business challenges, capabilities and IT priorities. Using this data I engage in an effort to design customized solutions that meet clients' needs, modernizing their IT landscape toward their journey to digital transformation to meet the needs of the business.In addition I consult clients and peers on high level organizational and process strategy.

Companies and products that don’t transform quickly enough will not be around very long. I love my job at VMWare because I consult with clients who know they need to help their company make more money, get more customers and make really cool products – all of which means they have to Transform their technology. At VMWare we work with our clients to create their custom path to Transformation, provide the products and services required to meet their business goals as well as Professional Services to assist them in deploying those solutions – while empowering their technical staff to learn and take over the reins. Where are you in your Transformation journey?

As Principial Architect at AT&T, led 10 member Team in supporting Sales via Pre and Post SaleCustomer Success Measures:-Led Renewal activities for Enterprise Sales Region - revenue retention, expansion - consistently exceeding ARR Quota >125% YoY.-Created and executed GTM Programs, resulting in 30% improvement in Time-to-Bill as well as ARR capture and expansion.-Executed iterative QA measures in solution discovery, design and deployment, resulting in 20% improvement in revenue forecasting and generation.-Worked cross-team (Sales, Engineering, Specialists) to improve sale Time-to-Close, resulting in 15% increase in external customer satisfaction - delivering solutions on time.

2015 2T Top Performer. Regional Director leading team in MA, NH, ME and RI. Supports sales activity in Cloud (Salesforce, Azure, AWS, Akamai, Netbond etc), Wireline and Mobility Services, Professional Services, Consulting, Security, WAN connectivity, Business Continuity and Managed services. Responsible for hiring, coaching, recognition, sales programs, revenue generation/retention and liaison between Executive client contacts and AT&T. Responsible for regional and national Vendor/partner relationships required to meet clients’ total solutions needs. Leads 9 member team supporting $120M base.

Regional Director leading team in New England, UNY and Michigan. Supports sales activity in traditional Mobility Services, Professional services, Mobility Security services, business continuity services and managed services. Responsible for hiring, coaching, sales programs, revenue generation/retention and liaison between Executive client contacts and AT&T. Responsible for regional and national Vendor/partner relationships required to meet clients’ total solutions needs. Serves as Wireline and cloud technology Subject Matter Expert to sales team and Region. Leads 8 member team supporting $70M base.

"Heather is an exceptional sales executive"...2011, 2010 Top Performer. Leads team as Overlay Complex Technical Sales resource. Supports sales activity in professional Network Integration services, Security Services, Business Continuity services, managed services, core WAN technologies, IP transport, Mobility and equipment. Responsible for internal knowledge transfer and training to Sales Team as well as Regional Sales Center. Responsible for Vendor/partner relationships required to meet clients’ total solutions needs. Primarily responsible for the development and maintenance of C-Level customer relationships in order to grow existing revenue and discover new revenue opportunities. Serves as Mobility technology Subject Matter Expert to sales team and Region.

"Heather has been a true leader in this role as a Director "..Lead the integration of multiple sales teams from the Mobility sales model with sales teams from the AT&T sales model – including Channel Solutions Providers - across business segments to create a unique competitive edge in the marketplace by maximizing relationships on both sides. Transfer knowledge by coaching, training, and strategizing with wireline sales teams to identify wireless opportunities and deliver signature communication solutions. Measure sales revenue results and review attainment against forecast with company executives. Provide a bridge between the wireline and wireless sales forces to expedite joint-selling efforts in order to build trust, cultivate new accounts and exceed sales objectives.

“Heather Sadler was and continues to be a strong leader." Served as wireless Subject Matter Expert for Enterprise sales team within approximately 10 South FL GMG accounts. Drove voice, wireless data sales, vertical applications and customized data solutions for Fortune 500 customers. Responsible for creating and managing relationships with Vertical Industry partners. Lead team in results and served as wireline solutions expert to Mobility team resulting in the creation of a holistic approach regional Sales Program.

"Her strong commitment to customers and winning attitude made it no surprise she was consistently one of the top performers amongst her peers.” Led team accountable for generating services revenue by developing new and existing customers and winning back competitive revenue for Global Markets (Fortune 500 accounts). Responsible for attaining assigned revenue quota by planning, negotiating and executing complex sales and contractual transactions. Demonstrated knowledge of wireless technology and protocols and related equipment. Prepared and delivered presentations to Executives on solutions offerings and the technology employed. Solved clients’ business challenges through networking solutions; consulted customers on emerging services. Served as an internal and external technical resource and subject matter expert on data communications; educated sales teams on business applications and trends. Demonstrated knowledge of LAN and WAN technology and protocols, digital leased services, circuit and packet switched and emerging high speed services (Frame Relay, ATM, MPLS, Managed Services), IP services (high speed dedicated, DSL access) and related customer premise equipment.