Heather Salway Email & Phone Number

Los Angeles, California

Specializing in Google Ads/Paid Social for the Apartment Industry and Paid Social for Automotive Ads (working with marketing agencies independently).7 years experience with digital marketing for apartment communities. 2 years experience with digital marketing for the automotive industry.SEM, Google Ads, Social Media Management, Paid Social, Copywriting, Video Creation, Photoshop Editing, Reputation Management.Google Ads/Paid Social management of up to 10-30 accounts at a given time. Management of $40,000 month for Google Ads (Apartment Industry). Expertise in full search campaigns, PMax, local search, display, YouTube, Demand Gen and more.Experience in B to C and B to B Marketing.Management of 250 apartment community websites, including content updates, troubleshooting, installation of codes and widgets and more.Google Ads Certified (Display, Video, and Search), Google Partner, Facebook Blueprint Certified, and Google Analytics certified.Continuously learning Google's every changing algorithm and keeping my education up to date.

Sherman Oaks, Ca

I am a seasonal part time independent bookkeeper.Responsibilities include detailed analysis and preparation of reports, posting of general journal entries, budget development, full cycle Accounts Payable and Multiple Bank reconciliations using Quickbooks.

• Research new vendors, and reference verification of all vendors included in bid out• Develop contract templates, scopes of work, RFP packages managing the bidding process through contract execution.• Prepare and maintain bid analysis.• Assist in contract negotiations and preparation as-needed.• Liaison between vendors, Operations team and other corporate departments on purchasing needs, including specifications, quality of service, and pricing.

Bookkeeper for Essex Property Trust (609 Units)• Used Payscan to create, approve, and receive PO’s• Processed Checks for rent and utilities• Managed delinquency and handled legal cases 8/14-7/15 Assistant Manager for Essex Property Trust (214 Units)• Successfully completed a full re-pipe and renovation project.• Efficiently processed Pre Month End, Month End, and PO’s, Posted late fees, applied pre payments, and completed detail batches. • Approved files, handled resident issues, posted checks, handled delinquency, completed zero balance receipts, and reviewed ledgers.6/11-7/14 Leasing Specialist for Essex Property Trust (97-446 Units)• Completed a successful lease up (120 units)• Handled administrative duties including but not limited to scanning checks and month end.• Proficient in Yardi, reading ledgers, leasing, market surveys, and handling resident concerns• Handled high volume calls and balanced leasing, administrative projects, and resident concerns

-Created reports utilizing Microsoft Excel and Word -Maintained and organized files -Processed expense reports -Scheduled trainings and tracked personnel training criteria -Ordered and maintained supplies as needed -Prepared timelines and due dates for reports from the field

Worked hand-in-hand with the Leasing director and helped advertise for Apartment Communities including but not limited to Craigslist, Apartments.com, Westside Rentals, Postlets, and Zillow.Set up open houses for long standing vacant units

> Presented products in an interesting way> Completed Sales of various products> Set up booths and drew in the crowds> Lead a team of other brand ambassadors

Through this opportunity, I shadowed journalists, interviewed subjects for stories, and learned how to effectively read off the teleprompter. I also helped write the scripts for the morning show and had to meet specific deadlines every day.

Bachelor Of Arts - Ba, Creative Writing

Activities and Societies: Phi Theta Kappa

Associates Degree Of Arts, Liberal Arts

Activities and Societies: Phi Theta Kappa, Broadcasting Group