– Develop full-funnel digital marketing solutions and media strategies that drive marketing-attributed pipeline and achieve business outcomes across multiple channels.– Analyze historical campaign results and recommend optimization and performance improvement opportunities.– Create end-to-end paid media and SEO strategies.– Identify and execute creative multi-channel growth marketing campaigns tailored to a niche audience to generate brand awareness and sales leads.– Build conversion metrics, plans, and tests related to goals.– Manage and optimize a $4M annual digital marketing budget based on ROI.– Implement A/B testing, audience segmentation, and bid management strategies to determine the highest-performing assets.– Build and optimize landing pages.– Regularly report on ROI/KPIs.– Manage digital agency.

– Transformed ABM digital marketing program from low-intent leads generated by gated content to high-intent leads who requested a meeting/product demo. – Increased triggered opportunities by 120%.– Increased lead to triggered opportunities by 105%.– Decreased cost per opportunity by 49%.– Implemented multi-channel online lead generation strategy, objectives, goals, metrics, and best practices to drive successful customer acquisition opportunities.– Mapped the buyer journey and created messaging unique to each funnel stage.– Developed a repeatable playbook for demand and lead generation for consistent pipeline growth.– Created, executed, and refreshed quarterly demand and lead generation ad campaigns, offering product demos and/or content such as whitepapers, blogs, research reports, videos, webinars, and more– Implemented a marketing automation tool to increase ad delivery effectiveness.– Designed high-performing landing pages for each campaign.– Partnered with Product Marketing to spotlight new and top-requested product features in ads/landing pages. – Utilized A/B testing for ads and landing pages. – Identified areas for optimization and implemented changes.– Managed graphic designer.

– Developed and implemented ABM marketing strategy to generate leads and brand awareness.– Increased MQLs by 220%.– Increased audience engagement by creating and executing campaigns delivered to targeted accounts.– Managed digital marketing budget, team, and channels.– Implemented a marketing automation tool to increase ad delivery effectiveness.– Redesigned website to increase SEO rankings and user experience.– Analyzed metrics to determine campaign effectiveness and ROI and reported results to senior leadership.– Partnered with digital agencies.

– Developed annual and long-term strategies for multi-channel B2B and B2C marketing – campaigns to boost leads and awareness on a local and national scale.– Increased website visits by 200%.– Increased engagement on LinkedIn by 20%.– Managed content marketing program, creating and distributing quality content to drive social media engagement.– Developed annual and long-term marketing strategic plans for a new product line, rolled out across 33 states.– Conducted research and analysis on customer beliefs and needs to proactively address concerns and expand product messaging through targeted marketing and communication campaigns.– Led the redesign of the Private Client website in collaboration with cross-functional leadership teams.

– Created a scalable app marketing strategy to ensure maximum downloads and placement on key app lists.– Secured placement for 90% of new apps on Google’s trending apps list.– Collaborated with technical and design teams to conceive, launch and market innovative mobile Android apps.– Uploaded apps to Google Play store and created the app description and screenshots.– Created marketing campaigns for each app launch encompassing paid and organic search engine marketing, landing page SEO, blogger outreach, and social media marketing. – Maintained ownership of creative brief and customer analysis for each application, utilizing qualitative and quantitative data to drive improvements based on consumer response trends.

-- Identified and acted upon opportunities to enhance the business products’ website as the sole point of contact for all related initiatives. Ensured accuracy and efficiency throughout the delivery timeline.-- Developed a comprehensive marketing and placement strategy across all Wells Fargo sites, drastically optimizing company’s web presence.-- Created first-ever reader-friendly fee description sheet in response to newly imposed government regulation to communicate changes directly to customers.