Heather Kelly Sasser (President, Videoenvy) Email & Phone Number

Houston, Tx

www.VideoEnvy.com • Telling clients' stories through videos. • Produce a variety of videos for multiple purposes including: client testimonials, company overview videos, conference promos and recaps, sales tools, marketing videos, HR recruitment videos, commercials and fundraising/non-profit videos. • Advise clients on video marketing strategies including messaging and delivery • Executive Producer for all video projects • Content writer for video and web projects • National and local media planner and buyer • Oversee video production including budgeting, management and deadlines • On-camera talent for select clients

With a small team of professionals, atgnat delivers big results. Our focus is telling your story through videos and websites to help grow your business, enhance your reputation and provide real results. Online professional corporate videos are now an integral part of a company’s profile. We produce videos that educate your current or potential clients and build a sense of trust. We design and develop websites that are clean, functional and attractive. We make sure the first impression is positive. Working in a small boutique media production company demands a wide variety of responsibilities and skills:• Producing a wide variety of projects including corporate videos, sales videos, broadcast commercials, website development, website makeovers, brochures and other marketing materials. • Diverse client portfolio including healthcare, oil and gas, non-profit, small business, restaurant and retail. • Overseeing entire production including budget, project management, staff, timelines and deadlines. • Video content writing to capture the viewer’s attention and give a call to action. • Website content writing including incorporating keywords for search engine optimization (SEO).• Monthly analysis of client’s website performance. • Outside & inside Sales• Research, budget and creation of client proposals. • On-camera talent for hosting websites and corporate videos. • Professional voice-over talent. • Local and national media buying.

Houston, Tx

Annually produced Jerry Lewis MDA Telethon feature stories on families fighting neuromuscular diseases. Pieces were designed to create empathy with the viewer and motivate them to call in a donation to the Telethon. Subjects were both children and adults, including those who were not able to communicate verbally. Production included interviewing guests, creating shot sheets, logging tape, writing stories and supervising edits.. Annually produced 11 Live Segments ranging in length from 20 minutes to 90 minutes. Included writing rundowns, arranging live guests, directing talent, communicating with directors and adapting to developing stories. Increased Telethon pledges through motivating stories and live appeals. Annual pledges ranged from $200,000 to $250,000 making the local show one of the highest local Telethons in the country. Created and produced stories used at fundraising dinners: • Pieces were designed to motivate guests to donate money for MDA summer camp or MDA research programs. • Videos enhanced the fundraising dinner , raising between $20,000 and $70,000 depending on dinner and number of guests. Directly responsible for reaching fundraising goals and overseeing the following programs: • $850,000 Fill-the-Boot program with area firefighters• $450,000 Shamrock Against Dystrophy program with area business • $200,000 Marketing the Telethon program with area businesses Responsible for reaching a regional budget of $4.5 million net which included: • Managing 3 districts with a total of 8 staff including budget planning, mentoring, hiring and employee reviews• Working with 28 full-time staff to recruit more sponsors, enhance relationships with current sponsors and grow MDA programs • Recruiting new sponsors Event planning experience including executing events from the start to finish including event location, catering, decorating, invitations, entertainment, volunteers and event program.

Las Vegas, Nevada Area And Houston, Texas

Various companies including: KVBC-TV, CoverEDGE, The Gresh Group, WMS, Monster, UTMB, MDA• Produced, wrote and reported on various programs for media groups • Focused on building a company’s image through media • Produced 60 minute documentary on Ghost Towns in Nevada including developing budget, arranging all interviews, writing all segments and editing• Gave motivational speeches to high school students encouraging them to succeed in high school and college

Producer

Freelance reporter working all shifts covering breaking news.

Abilene, Texas

Reporter & Substitute Anchor • Police and crime beats • Generated story ideas • Interviewed, wrote and edited pieces • Reported live from scene including spot news • Awarded Associated Press Award for Best News Report

Reporter, Anchor, Photographer• City Hall beat• Generated story ideas • Produced, wrote and edited pieces