Heather Saxon-Simon Email & Phone Number

Worldwide, Oo

Worldwide, Oo

Collaborate with strategic alliances to drive growth and innovation in the global cybersecurity, cloud, and AI sector. Expand market and business growth through innovative marketing strategies and product launches. Spearheaded the 2023 Future of Cyber Survey that reached 149 countries.

Worldwide, Oo

Drove the planning and delivery of marketing programs which built pipeline and eminence for the Snowflake alliance program. Created strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace.

Global consulting firm specializing in crafting and executing high-level marketing, digital, public relations, and business strategies for industry leaders such as Deloitte, PwC, and EY. With a proven track record of success, including impactful campaigns for prominent brands like Benjamin Moore and top NYC design schools, our expertise lies in driving revenue growth through strategic branding, content innovation, and data-driven go-to-market approaches.

London, Gb

Led the strategic design and execution of the brand and external marketing initiatives for Americas Innovation, aligning closely with senior leadership and partners to address key business objectives. Developed and delivered high-impact thought leadership, content strategies, executive communications, and multi-channel campaigns. Successfully enhanced the senior partner’s brand presence, driving a 400% increase in engagement within the first months, demonstrating a clear alignment of marketing efforts with business goals.

Gb

Provided strategic community management and marketing consulting for PwC Digital Services (US), Digital Pulse (AU), and senior partners, focusing on integrated marketing strategies, product and service launches, and digital advertising. Spearheaded initiatives that increased engagement by 120% and impressions by 257% for PwC Digital, while doubling these metrics for PwC Digital Partner.As the marketing lead and project manager, I directed the globalization of Digital Pulse, overseeing the development of project plans, marketing strategies, lead generation campaigns, and a comprehensive Salesforce transition. Additionally, I drove a website redesign, managing wireframes and ensuring alignment with global brand standards.Through rigorous analysis and reporting, I maximized the effectiveness of campaigns and digital activities, translating qualitative and quantitative data into actionable recommendations. Collaborating across services and regions, I facilitated cross-promotional content initiatives using Dynamic Signal, internal newsletters, and other channels, reinforcing PwC’s global digital presence.

Georgetown, Ky, Us

Led strategic marketing initiatives for Georgetown College, driving stakeholder engagement, brand visibility, and the achievement of key objectives in enrollment, engagement, and fundraising. Developed and executed integrated marketing strategies across digital platforms, publications, advertising, and promotional materials, ensuring a consistent and impactful brand message.Oversaw the launch of a comprehensive marketing, fundraising, public relations and crisis communication strategy, which included a targeted fundraising and social media campaign that successfully raised $3.25 million within eight months. This successful execution contributed to the team earning two CASE Awards—one in fundraising and another in marketing communications. Directed the development and implementation of a college-wide branding and marketing plan, encompassing a new visual identity, audience targeting, and media selection to align with institutional goals.Spearheaded digital marketing efforts, coordinating initiatives to enhance the College’s online presence and engage key constituent groups. Through rigorous analysis and data-driven insights, provided strategic recommendations for go-to-market actions, leveraging focus groups, surveys, and research to optimize marketing effectiveness and drive business outcomes.

Lexington, Ky, Us

Developed and executed digital marketing programs for all of Keeneland's divisions. Managed and created branding strategies and content for the web, social media, press releases, executive-level speeches, articles and more. Created and executed email marketing for all business lines using ExactTarget. Defined marketing, measurement and ROI objectives to support the sponsorship and executive teams.• Winner of a Silver Addy for the redevelopment and design of keeneland.com in a Drupal content management system.• Launched the Sporting Art Auction company, website and online auction with the Cross Gate Gallery to surpass $3.1 million in sales the inaugural year.• Maximized the exposure and messaging of Keeneland Sales to more than 50 countries–representing Europe, the Middle East, Central and South America, Australia, Asia, South Africa, Russia and India to total over $535 million in revenue in 2014.• Generated more than two million page views from over 130 countries to keeneland.com and reached over five million people on Facebook each April and October during the race meet.• Developed and managed a team of employees to launch the Keeneland Race Day app that averages 2,000 daily users.• Completed the Ritz-Carlton Leadership and Hospitality training.

Lexington, Ky, Us

Responsible for the marketing, communications and public relations for the College of Communication and Information Studies, five academic units and six research centers. Developed and implemented marketing and communication plans that ensured consistent branding and positive perception while building relationships with students, alumni, partners and community. Created and maintained a social media presence, creative/branding strategy, video production, publications/articles and more on behalf of the college. Supervised and planned all events including coordinating caterers, hotels and other services.• Redeployed the college website and created a digital signage system on a content management system using Drupal.• Represented the college as the primary public relations contact distributing over 40 press releases on behalf of the college in 2011.• Served on the UK Board of Directors, Diversity Committee, Division of Risk Sciences, Dissemination and Implementation Science Consortium, Health Communication Research Collaborative and United Way Cabinet.• Founded and actively maintained the College’s National Advisory Board and Information and Communication Technology Collaborative (ICT co-Lab). • Secured student and faculty appearances in local and national news outlets including The New York Times, CNN and the Weather Channel.

Palo Alto, Ca, Us

Played an integral part in the post-acquisition integration of Exstream Software with Hewlett-Packard and over 170 countries of operation. Managed multiple public relations agencies worldwide to build an aggressive media and analyst relations program. Provided media and spokesperson training for executives and sales leadership while preparing news and launch activities that included interviews, tours, events, press releases, presentations, analyst questionnaires, case studies and other materials.• Cultivated and maintained relationships with key media, analysts and industry leaders to earn 41% yearly media coverage over competitors (closest competitor earned 21%).• Led HP to be named the market leader by Gartner, Forrester Research and other worldwide analyst firms.• Built a communication plan and budget working with team members and agencies to ensure that plans were executed and updated to meet business objectives.

Palo Alto, Ca, Us

Launched a worldwide marketing and analyst relations program that grew the company to over 850 enterprise customers and the eventual acquisition by Hewlett-Packard. Conducted market research to determine requirements for existing and future business, products and marketing. Established relationships with executives, technology partners and analysts to execute marketing programs and sales efforts.• Exceeded marketing and analyst relations goals by 25% and closed over $4 million worth of sales leads every year.• Featured in the Forrester Research case study Exstream Drives Sales Through Analyst Relations and presented on the topic at the Forrester IT Forum.• Negotiated contracts and built relationships with top research firms such as Gartner, Forrester, IDC, Celent, TowerGroup, Strategy Partners (UK), CXP (France) and others.

Palo Alto, Ca, Us

Built programs and teams for the startup company that drove growth in current and new markets to include financial services, healthcare, insurance, print services, public sector/government, telecommunications and utilities. Developed and implemented marketing programs from the ground up that included trade shows, branding strategies, competitive analysis, printed materials and other promotions.• Generated over 228 sales leads through the marketing and management of over 40 trade shows a year.• Managed a “User Conference” from concept to execution for over 300 customers.• Developed an e-marketing program using Vertical Response to design and send emails.

Norwalk, Connecticut, Us

Led key business development initiatives to grow the company to more than 1,700 federal, state and local government entities. Developed multimillion-dollar proposals, graphics and branding strategies, competitive research/analysis and marketing plans. Oversaw public relations and managed over 50 successful trade shows and conferences a year.• Winner of seven gem awards and one opal award—the highest honor for those who served customers by providing innovative, quality software and services with a personal touch.• Earned a letter of commendation from the U.S. Department of Justice for assisting with the writing and production of The Promise and Challenges of Jury System Technology and The Pre-RFP Toolkit.• Managed charitable events, motivating teams of employees to participate—generated the largest single company donation for the Lexington Habitat for Humanity.• Developed an e-marketing program where none previously existed using Constant Contact.• Wrote and developed content and creative for newsletters, press releases, white papers, articles, web content, direct mail and other promotional efforts.