Heather Schechter, Accredited Public Relations, Shrm-Scp Email & Phone Number

Latham, Ny, Us

Serve on the executive team for the company, which operates apartment communities and hotels. Participate in critical business strategy planning while overseeing marketing, public relations, and human resources initiatives.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Albany, Ny, Us

Write press releases and coordinate with client and individual and team fundraisers.

- April 2015 - November 2015. Niskayuna Community Foundation: to celebrate the organization’s 15th anniversary, I was hired to publicize a day of service event where 15 nonprofit organizations received service projects at their locations in one day. Role included media relations, coordination with nonprofits, coordination with sponsors, and social media engagement.

- Generated awareness about the Georges Malaika Foundation’s school for girls in the Congo by publicizing a fashion show fundraiser in Indianapolis featuring African designers.- Wrote marketing and public relations materials, including sponsorship package. - Pitched and coordinated a mini-fashion show with Fox59 Indianapolis and a feature article in IndyStar.- Worked with media, sponsors, and volunteers at event in Indianapolis.

- Economics: engaged students in active learning, incorporating simulations, presentations, and discussions- Law & Government: encouraged participation in citizenship activities, discussed current events, public policy and governmental issues affecting students’ lives - Academic Intervention Services, Grades 9-12: taught Social Studies content, essay writing, and test-taking skills.

- Coached the freshman/novice girls team: established a positive environment in which girls formed lasting friendships, and learned to compete.

Us

- Member of the Education/Human Services Team, working on the day-to-day activities of a variety of clients. Responsible for developing and overseeing public relations plans, media relations programs, and community relations campaigns.- Emma Willard School: publicized the “Values and Vision” press conference. Booked media interviews for Linda Ellerbee.- Girls Inc.: developed and helped conduct a survey to assess the perception of the organization among community leaders.

- Worked with clients in the beauty division to develop and execute strategic public relations programs, including writing press releases and direct-to-consumer articles, and planning media appearances.- Charles Worthington hair care: executed PR plan to promote hairstylist and national rollout of hair care line to Walgreens stores. Created interest in markets local to Walgreens stores by booking a satellite media tour for local TV stations, writing a series of camera-ready articles for consumers on seasonal hair tips, distributing them by a mat service, and accompanied Charles Worthington to Chicago and Miami for in-person TV segments and interviews with print media.- Philou: Launched a high-end hair care line to national print media. Placements included Seventeen, Elle, Teen People, Self, WWD, Elle, and Mirabella. Contributed to communications proposal to expand brand equity.- MediZine: media relations for the largest consumer health magazine. Worked with representatives of Judge Judy Sheindlin (known as Judge Judy) for a cover article in MediZine’s July-Sept. 2000 edition.

- Hired as an Account Executive in the fashion division working on Danskin, Holland & Holland, and Tanner Krolle. After moving to the beauty division, worked on Oil of Olay and reflect.com, and was promoted to Senior Account Executive.- Oil of Olay Megabrand Campaign: with the introduction of Olay Cosmetics, Procter & Gamble created a megabrand campaign to reach across diverse consumer bases, sponsoring the “I Am Beautiful” documentary on Lifetime TV. Acted as the liaison between the newly formed megabrand team, the film production company, and the media. Reached out to potential spokespeople and hired country music star Trisha Yearwood. Executed multi-faceted media campaign that included an advertorial with Hearst magazines, editor screening event, video news release, satellite media tour, and radio news release. Collaborated with campaign spokesperson Trisha Yearwood and booked media interviews with The View, E!, Fox News, Marie Claire, Family Circle, WWD, and AP.- Olay Consumer Newsletter: proposed editorial ideas, edited articles, and acted as creative director- Reflect.com: contributed to the national print launch event & worked with the graphic designer to create press materials.

- Hired as Junior Account Executive and promoted to Account Executive.- Citicorp Center: Publicized special events including the holiday model train exhibit; placements included articles in the New York Times, Staten Island Advance and New York Magazine.- Virgin Megastore Union Square store opening: assisted with planning and on-site event coordination for a grand-opening parade that included Richard Branson and Petula Clark riding horses through Union Square, followed by an evening party with celebrities including Sean Lennon, Liv Tyler, and Joaquin Phoenix.- The French Institute: publicized the 1998 Trophee des Arts Gala at The Pierre Hotel. Arranged media interviews for honoree Catherine Deneuve and worked with media, celebrities, guests, and the client at the event. Set up photo opportunities for celebrities in attendance: Catherine Deneuve, daughter Chiara Mastroianni, Molly Ringwald & designer Adrienne Vittadini. - Lighthouse International: publicized November 1998 “POSH Sale” to benefit rehabilitation programs and services.- Wellman Inc.: provided event coordination support to the 1000-guest fashion show during 7th on Sixth featuring clothing made from Wellman’s fabric made out of recycled bottles. Models included Ivanka Trump.- Cool Cow: Placements included Phil Lempert naming Cool Cow “One of the Best Food Products of1997” on NBC’s Today.- The Body Shop: reached out to the media for the “Ruby” campaign featuring plus-sized doll and a tagline that read, “There are three billion women who don’t look like supermodels and only 8 who do.” At the “Blow the Whistle on Violence Against Women” press conference, assisted in event coordination and booked media interviews.

New York, Ny, Us

- Publicized new store openings, wrote press releases, assisted with event coordination and responded to media requests for submissions of clothing for editorial credits and information about fashion editorials.

New York, Ny, Us

- Worked in the healthcare department helping coordinate events, writing media materials, pitching to media, and providing day-of-event coordination for special events.- Axid AR: assisted in research and planning of national media tour to launch Axid AR heartburn medication. Assisted planning of New York launch event at Brooklyn Diner. Pitched launch event and product to women’s monthly magazines, newspapers, and trade publications. Wrote media alert. To generate radio publicity, hand-delivered a heartburn-inducing breakfast (a meal from Brooklyn Diner) along with samples of Axid AR to NYC radio stations in the early morning. - Advil: assisted in the planning of the Advil Mini Marathon series of events. Prepared media clippings, attended team meetings, pitched to newspapers. At NYC Advil Mini Marathon, greeted clients, guests, and reporters. Assisted in planning and provided day-of-event support at the press conference at Tavern on the Green.

Bachelor'S Degree, History

Master'S Degree, Elementary Education And Teaching

Sales Foundation And Mastery, Selling Skills And Sales Operations