Accomplished senior marketing executive, passionate about the consumer and able to articulate a strategic vision to drive successful business performance. I have a bias for action, a reputation for delivering positive change and a proven track record of building share, increasing sales and improving brand equity within the CPG industry. I am an agile and empathetic people leader that leads by example and inspires my team so they can learn, grow and succeed in their combined and personal efforts. I am skilled at building new brands and reinvigorating well-established brands in competitive and complex business environments. By identifying deep consumer insights and brand purpose, I help brands develop highly engaging communication campaigns and robust innovation pipelines that have disrupted and grown the category. Throughout my career, I have had the opportunity to lead a $1B+ brand portfolio and managed budgets in the tens of millions of dollars. I have also had experience working in a start-up environment with a lean team, minimal marketing budget and a scrappy, “roll up your sleeves, all hands on deck” approach to brand building. This combined experience has given me the skills needed to work in a myriad of ambiguous, yet collaborative business environments while leading teams to success and achieving business goals.Key Strengths: Brand Management, Brand Positioning, Marketing Strategy, Consumer Insight Mining, Consumer Communications, Visual Identities and Brand Narratives, Packaging Design, Market Research, Integration of Traditional and Digital/Social Media Marketing, Media Planning, Key Opinion Leader (KOL)/Influencer Marketing, Product Innovation and Renovation, Brand Budgeting, P&L Management, Strategic Business Planning, Cross-Functional Leadership, People/Team Development, Relationship Building, Coaching/Mentoring, Agency Selection and Management