Chief Marketing Officer
Current
Jan 2024 - Present
AeroLeads people directory · profile
Heather Scott Email & Phone Number
Chief Marketing Officer - Brand Builder / Inspired Servant Leader / Strategic Change Agent
at
Vetnique®
1 work email found
@wildplanetfoods.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer - Brand Builder / Inspired Servant Leader / Strategic Change Agent
Location
Denver Metropolitan Area, United States, United States
Who is Heather Scott? Overview
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Quick answer
Heather Scott is listed as Chief Marketing Officer - Brand Builder / Inspired Servant Leader / Strategic Change Agent at Vetnique®, based in Denver Metropolitan Area, United States, United States. AeroLeads shows a work email signal at wildplanetfoods.com and a matched LinkedIn profile for Heather Scott.
Heather Scott previously worked as Chief Marketing Officer at Vetnique® and Senior Vice President of Marketing at Wild Planet Foods. Heather Scott holds Master Of Business Administration - Mba from Northwestern University - Kellogg School Of Management.
Company email context
Email format at Vetnique®
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{first}.{last}@wildplanetfoods.com
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Profile bio
About Heather Scott
Accomplished senior marketing executive, passionate about the consumer and able to articulate a strategic vision to drive successful business performance. I have a bias for action, a reputation for delivering positive change and a proven track record of building share, increasing sales and improving brand equity within the CPG industry. I am an agile and empathetic people leader that leads by example and inspires my team so they can learn, grow and succeed in their combined and personal efforts. I am skilled at building new brands and reinvigorating well-established brands in competitive and complex business environments. By identifying deep consumer insights and brand purpose, I help brands develop highly engaging communication campaigns and robust innovation pipelines that have disrupted and grown the category. Throughout my career, I have had the opportunity to lead a $1B+ brand portfolio and managed budgets in the tens of millions of dollars. I have also had experience working in a start-up environment with a lean team, minimal marketing budget and a scrappy, “roll up your sleeves, all hands on deck” approach to brand building. This combined experience has given me the skills needed to work in a myriad of ambiguous, yet collaborative business environments while leading teams to success and achieving business goals.Key Strengths: Brand Management, Brand Positioning, Marketing Strategy, Consumer Insight Mining, Consumer Communications, Visual Identities and Brand Narratives, Packaging Design, Market Research, Integration of Traditional and Digital/Social Media Marketing, Media Planning, Key Opinion Leader (KOL)/Influencer Marketing, Product Innovation and Renovation, Brand Budgeting, P&L Management, Strategic Business Planning, Cross-Functional Leadership, People/Team Development, Relationship Building, Coaching/Mentoring, Agency Selection and Management
Listed skills include Consumer Products, Customer Insight, Brand Management, Segmentation, and 14 others.
Current workplace
Heather Scott's current company
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12 roles
Heather Scott work experience
A career timeline built from the work history available for this profile.
Senior Vice President Of Marketing
Jan 2020 - Jan 2024
Global Director Of Marketing And Communications, The Purina Institute
Founding member of the Purina Institute, a new global start-up that increased corporate equity by 20% in terms of trust and nutritional/scientific expertise. Grew the team to 15 people while establishing ways of working and nurturing a new culture. Architected strategy, content development and build-out of interactive Purina Institute facility, which.
Apr 2016 - Jul 2019
Director Of Marketing, Fancy Feast And Cat Portfolio Innovation
Full strategic and P&L responsibility for the Fancy Feast portfolio - Nestlé’s most profitable brand in the US - through marketing and innovation leadership and executional excellence. Led a high-performing team of 8 and grew Fancy Feast 20% to over $1B in sales, significantly outpacing the category growth rate and achieving #1 market share across all.
Jun 2012 - Apr 2016
Brand Director, Purina One
Full strategic and P&L responsibility for the Purina ONE megabrand - the primary growth driver of Purina’s dog food portfolio. Led a team of 6 and exceeded performance targets, delivering $536MM in sales with $90MM in incremental growth over 2 years. Developed and launched omni-channel communications campaign and pioneered a partnership and new media model.
Jun 2012 - Nov 2012
Senior Brand Manager, Purina One
Led Purina ONE megabrand communication strategy to support the company's biggest product form innovation AND scientific breakthrough, resulting in 11% increase in dollar share. Established campaign to change perception of shelter pets and gain advocacy and product recommendation of animal shelters across the country; initiative resulted in over 200,000.
Apr 2011 - May 2012
Brand Manager, Beyond
Organizational change agent responsible for the launch of Beyond - Purina’s first widely distributed natural brand. Led the concept development, product development strategy and go-to-market plan resulting in $62MM in year 1 sales with 40% of volume being new to the channel. Successfully and boldly challenged company & category norms through a series of.
Sep 2008 - Mar 2011
Assistant Brand Manager, New Brand Development Team
Identified previously undiscovered white space in the area of pet wellness through qualitative and quantitative research, achieving concept scores in the top 20% of the BASES database.
Aug 2006 - Aug 2008
Marketing Assistant, Tidy Cats
Jul 2005 - Jul 2006
Program Manager
May 2000 - Jun 2003
Manager, Program Management
Corlund Electronics
Jan 1998 - May 2000
Operations Supervisor
Jun 1995 - Dec 1997
3 education records
Heather Scott education
Master Of Business Administration - Mba
Northwestern University - Kellogg School Of Management
Master Of Engineering Management - Mem
Northwestern University - Mccormick School Of Engineering
Bachelor Of Science - Bs, Business Administration And Management, Marketing
University Of Southern California
FAQ
Frequently asked questions about Heather Scott
Quick answers generated from the profile data available on this page.
What company does Heather Scott work for?
Heather Scott works for Vetnique®.
What is Heather Scott's role at Vetnique®?
Heather Scott is listed as Chief Marketing Officer - Brand Builder / Inspired Servant Leader / Strategic Change Agent at Vetnique®.
What is Heather Scott's email address?
AeroLeads has found 1 work email signal at @wildplanetfoods.com for Heather Scott at Vetnique®.
Where is Heather Scott based?
Heather Scott is based in Denver Metropolitan Area, United States, United States while working with Vetnique®.
What companies has Heather Scott worked for?
Heather Scott has worked for Vetnique®, Wild Planet Foods, Nestlé Purina North America, Cisco Systems, and Corlund Electronics.
How can I contact Heather Scott?
You can use AeroLeads to view verified contact signals for Heather Scott at Vetnique®, including work email, phone, and LinkedIn data when available.
What schools did Heather Scott attend?
Heather Scott holds Master Of Business Administration - Mba from Northwestern University - Kellogg School Of Management.
What skills is Heather Scott known for?
Heather Scott is listed with skills including Consumer Products, Customer Insight, Brand Management, Segmentation, Cross Functional Team Leadership, Marketing Management, Product Launch, and Competitive Analysis.
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