Heather Shelstad Email & Phone Number

Dallas, Texas, US

Dania Beach, Florida, US

Leads a marketing team of 27 marketing professionals with eight director-level direct reports at a > $100MM SaaS growth company. A member ofNearpod’s executive leadership team and the Renaissance marketing leadership team. Transformed Nearpod’s marketing function from reactive to proactive, strategic and performance driven, including recruiting and.

Member of the CogBooks executive leadership team reporting to the CEO. Leading marketing at CogBooks including brand, go-to-market, demand generation and sales enablement functions to drive B2B SaaS and direct product growth.Delivering accelerated growth for the CogBooks brand and product offering, audience engagement and customer acquisition through an.

I formed Marterra Consulting, LLC to provide clients personalized, hands-on strategic marketing services. Specializing in GTM strategy, project management, customer insights gathering, marketing communications and branding, I’m able to fill executive level marketing functions as a pinch-hitting teammate when a position is vacant, or fill an expertise gap.

Bloomington, MN, US

Reporting to the CEO. Marketing strategy leadership capacity. Led special projects related to Edmentum go-to-market, including investor presentations, customer acquisition, communications and brand strategy

Hoboken, New Jersey, US

Member of Knewton’s executive leadership team reporting to the CEO and responsible for leading the entire marketing function at the company. Responsible for communicating with and presenting to Knewton’s Board of Directors and prospective investors. Led the development of Knewton's go-to-market materials and participated actively in management.

As a consultant, Heather served as interim director of the marketing customer insights and research team and led multiple brand and research initiatives. Key responsibilities included agency management, managing a cross-functional team and research effort associated with redefining the positioning of a key digital brand, leading a completely re-designed.

New York, NY, US

Embraced executive manager level roles tightly integrated within the organization leading projects involving brand platform development, agency management, multi-channel B2B/ B2C integrated marketing campaign development and execution, new product launch, data & analytics analysis, marketing planning & strategy, developing content for and delivery.

San Mateo, CA, US

- Led media, business intelligence and brand communications. - Developed B2B2C multi-channel, integrated marketing campaigns to enhance brand and achieve revenue goals. - Managed traditional and social media program to drive awareness of CourseSmart across all target audiences to grow customer acquisition metrics. - Achieved 9X growth in total annual media.

San Mateo, CA, US

- Designed and launched CourseSmart’s demand generation program leveraging email and other direct marketing tactics to drive awareness, engagement and usage among more than 1.5M faculty accounts. Email campaign delivered above industry average results in open rates (average 26%), CTR (average 8.5%), content engagement and usage. - Achieved triple digit YOY.

Responsible for the iChapters.com (now CengageBrain.com) go-to-market plan and internal launch, along with research and development on several new initiatives for the company. Managed external agencies and in-house creative, conducted quantitative and qualitative research, developed brand position and guidelines, and managed product launches on various new.