Experienced Strategy and Growth Consultant specializing in healthcare and technology collaborations. I partner with visionary entrepreneurs to transform healthcare ideas into successful ventures. My expertise spans brand marketing, audience development, and content marketing. With a deep passion for the healthcare industry, I leverage extensive market knowledge to position businesses for success, develop impactful branding, and forge strategic partnerships. As a thought leader, I actively engage with entrepreneurial communities, accelerators, and industry events to drive innovation and collaboration.- Provide strategic sales leadership within the healthcare technology sector, driving revenue growth and market expansion.- Initiate and lead early sales and marketing initiatives, developing innovative go-to-market strategies tailored to startups and innovation teams.- Mentor startups in customer acquisition strategies and collaborated with innovation teams to integrate technology solutions into healthcare settings.- Align sales and marketing strategies with the unique needs and objectives of healthcare technology startups, ensuring seamless execution and measurable outcomes.- Actively participate in healthcare innovation communities and industry events, fostering collaboration, and driving business development initiatives.

Passionate Technology Marketing Support Specialist dedicated to leading and mentoring tech ventures through strategic growth initiatives. With a focus on providing expert guidance in sales, marketing, and communications, I thrive on formulating impactful go-to-market plans. My skills extend to actively assisting with content and creative projects, managing public relations efforts, executing sales initiatives, and fulfilling investor relations and fundraising needs. As a dedicated advocate for startup success, I bring a proven track record of navigating the complexities of the technology landscape, ensuring optimal outcomes for the ventures I support.

Essex Digital Platform is an innovative Adtech leader. EDP helps forward-thinking brands centralize marketing data across silos for cross-channel visualization, analysis, and data driven insights. Additionally, EDP deploys Best In Class RTB, Targeting, Data, and Insight-Driven technology, while our staff of digital marketing experts work with teams to carefully analyze existing systems, handcraft campaign strategy, optimize online campaigns, and provide 'digitally forward' business consultation.- Spearheaded business development initiatives, driving revenue growth and market expansion in the AdTech sector.- Formulated and executed strategic plans to acquire new business, leveraging innovative digital ad technology solutions to meet client needs.- Orchestrated cross-functional collaboration between sales, marketing, and digital technology teams to deliver comprehensive solutions.- Cultivated relationships with key clients, providing personalized consultations and driving customer acquisition.- Played a pivotal role in analyzing market trends, refining campaign strategies, and optimizing online campaigns for maximum impact.- Provided leadership and coaching to sales and marketing teams, fostering a culture of excellence and driving performance.

Cyrid Media is a full service advertising agency. Capabilities include Broadcast and Cable Media Planning and Buying, Video Production, Graphic Design, Rich Media Development, Social Media Strategy, Message Integration, Audience Research and Development, Advanced Targeting, Digital Display - Ad Networks/Publisher Sites, and Mobile Strategy/Development- Positioned agency as a leading advertising agency through the development of comprehensive sales and marketing strategies, driving new customer acquisition and revenue growth.- Educated prospects on emerging digital marketing opportunities, leveraging expertise in digital media to advise clients on effective marketing strategies across traditional and digital platforms.- Consulted with clients to integrate marketing strategies across traditional and digital channels, optimizing campaign effectiveness and maximizing ROI.- Developed sales materials, including decks, flyers, websites, and messaging, to showcase the agency as a leader in new digital marketing expertise and drive agency positioning in the market.- Generated new agency revenue by establishing and implementing innovative digital marketing services, capitalizing on industry trends and client needs.- Served as subject matter expert (SME) in digital media, participating in industry events to demonstrate thought leadership and promote the agency’s capabilities.- Led cross-functional collaboration among sales, marketing, and digital technology teams, ensuring seamless execution of comprehensive solutions that exceeded client expectations.- Cultivated and strengthened client relationships through personalized consultations and proactive engagement strategies, resulting in significant customer acquisition and retention.- Analyzed market trends to refine campaign strategies and optimize online campaigns for maximum impact and ROI.

Access Mobility Inc. / Cellepathic Rx was a health SaaS solution, harnessing mobile messaging technology to tackle pivotal challenges in patient engagement. With a focus on enhancing medication adherence, driving clinical trial participation, and advancing population health, the platform aimed to revolutionize healthcare outcomes. By seamlessly integrating mobile technology into patient care pathways, healthcare providers were empowered to foster deeper patient connections, leading to improved adherence, enhanced clinical trial recruitment, and ultimately, better population health management.- Led business development initiatives for a startup Saas firm specializing in mHealth technology and strategy within the healthcare sector.- Strategically drove sales campaigns to introduce and advance mobile health technology solutions across diverse healthcare segments.- Provided visionary sales leadership, crafting innovative strategies, and executing tailored sales plans to enter market with pre-revenue.- Championed initiatives in medication adherence solutions, pioneering Direct-to-Consumer (DTC) marketing strategies, and orchestrating patient acquisition efforts.- Established strategic partnerships with Pharmacy Benefit Managers (PBMs), pharmacy and drug store chains, and pharmaceutical companies to amplify market penetration.-Contributed expertise as a member of the MMA (Mobile Marketing Assocation) Board nationally, shaping policy and workflow for integrating new mobile tech and data in healthcare sectors.

iHeartMedia (formerly Clear Channel Communications) is a leading global media and entertainment company specializing in radio broadcasting, digital media, and live events. With a vast network of radio stations across the country and a strong digital presence, iHeartMedia delivers premium content and experiences to millions of listeners and consumers worldwide. Renowned for its innovative approach to entertainment and advertising, iHeartMedia continues to redefine the landscape of media and communications.- Developed comprehensive marketing and advertising campaigns leveraging Clear Channel's diverse multi-channel media products, encompassing radio, online/digital, mobile, interactive, events, sponsorships, loyalty programs, and programming features.- Led business development initiatives, identifying new opportunities, and cultivating strategic partnerships to expand market reach and drive revenue growth for media, events, sponsorships, and digital assets.- Formulated business plans and strategies to optimize sales and marketing efforts, aligning with organizational goals and market trends.- Proactively pursued customer acquisition strategies, engaging with potential clients and nurturing relationships to foster long-term partnerships.- Consistently exceeded revenue targets, demonstrating strong sales leadership and a track record of driving results.- Provided client-facing advisory leadership, guiding teams to execute campaigns effectively and achieve desired outcomes

Network Events was a leading trade show company specializing in integrated recruitment solutions tailored for Fortune 500 technology companies. Comprehensive offerings included sponsorships, digital marketing campaigns, job boards, and career fairs, providing clients with access to top-tier talent to maximize recruitment efforts. With a focus on innovation and strategic partnerships, Network Events facilitated dynamic connections between employers and job seekers, driving success in the fast-paced tech industry during the 1990’s tech bubble.- Orchestrated high-tech career events in Texas and Southern California markets, collaborating with Fortune 500 companies on recruitment strategies and utilizing digital recruitment solutions.- Established and nurtured relationships with HR leaders in technology sectors to implement integrated recruitment solutions tailored to their hiring needs.- Managed on-site logistics for career fairs, ensuring seamless execution and a positive experience for both clients and attendees.- Conducted prospecting activities, including cold calling and outreach to potential clients, to expand market reach and secure new business opportunities.- Generated revenue by selling sponsorships for high-tech career fairs, consistently meeting or exceeding sales targets.- Provided exemplary customer service, addressing client needs and inquiries promptly and effectively.- Identified and pursued new markets for expansion, executing strategic sales activities to drive customer acquisition and market penetration.