Experienced Creative Team Leader with over 15 years of expertise in both B2B and B2C creative direction and marketing strategy. Proficient in hands-on design and concept generation, skilled in leading art, copy, and research teams to deliver impactful, brand-driven campaigns. Demonstrated success in elevating engagement and driving lead generation through strategic 360 campaign management and inventive communication and activation strategies. Known for fostering collaboration and maintaining an approachable leadership style, adept at mentoring and motivating cross-functional teams to achieve excellence.