Heather Simonsen

Heather Simonsen Email and Phone Number

Senior Director Marketing @ IPP - Independent Pet Partners
Heather Simonsen's Location
Greater Minneapolis-St. Paul Area, United States, United States
Heather Simonsen's Contact Details
About Heather Simonsen

As a highly experienced Director of Marketing, I bring a wealth of expertise in developing and executing integrated marketing campaigns across multiple channels, including CRM/email/direct mail, digital (SEO, SEM, search, social and display), and loyalty marketing driving acquisition and retention. With a strong background in both B2B and B2C marketing, I have a proven track record of driving significant increases in website traffic, revenue, and ROI. A strategic thinker with a focus on data analysis and project management, I hold an MBA in Marketing from the University of St. Thomas in Minnesota, and am dedicated to delivering outstanding results.

Heather Simonsen's Current Company Details
IPP - Independent Pet Partners

Ipp - Independent Pet Partners

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Senior Director Marketing
Heather Simonsen Work Experience Details
  • Ipp - Independent Pet Partners
    Sr. Director Marketing Crm & Loyalty
    Ipp - Independent Pet Partners Jun 2022 - Present
    Woodbury, Minnesota, Us
    Lead CRM and loyalty initiatives for four retail pet store chains (Chuck & Don’s, Kriser’s, Natural Pawz and Loyal Companion) with a total of 160 locations, driving growth in omnichannel sales.
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  • Thomson Reuters
    Sr. Director Of Marketing
    Thomson Reuters Nov 2021 - Jun 2022
    Toronto, On, Ca
    Led company’s Legal business through TR Change digital transformation and customer experience movement to drive B2B and B2C e-commerce sales via omnichannel marketing strategies for the US, Canada and UK.
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  • Thomson Reuters
    Director Of Marketing
    Thomson Reuters Jan 2020 - Nov 2021
    Toronto, On, Ca
    Led team responsible for developing and executing marketing plans supporting Thomson Reuters’ $100M Print channel for Legal and Tax.
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  • Lifetouch
    Director Of Marketing, Crm And Email
    Lifetouch Jan 2019 - Nov 2019
    Eden Prairie, Mn, Us
    Led marketing programs in support of Lifetouch’s promotional, acquisition, retention, and renewal initiatives.
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  • Best Buy
    Sr. Marketing Manager Crm
    Best Buy 2013 - 2018
    Richfield, Minnesota, Us
    Led team for Best Buy’s CRM behavioral programs translating business and customer needs into targeted, personalized, and relevant contact strategies supporting marketing and operational communications.
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  • Cambria
    Director Of Customer Marketing
    Cambria 2010 - 2013
    Eden Prairie, Mn, Us
    Responsible for building Cambria’s B2B and B2C marketing strategies with TV, print, radio and paid media.
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  • Shophq
    Sr. Marketing Manager
    Shophq 2006 - 2010
    Eden Prairie, Minnesota, Us
    Led marketing team responsible for building DTC marketing and retention strategies through on-air assets, print, email and website placements.
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  • Best Buy Co., Inc.
    Product Manager - Digital Entertainment And Content
    Best Buy Co., Inc. 2003 - 2005
    Richfield, Minnesota, Us
    Drove marketing program for digital subscription content providers.
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  • Best Buy Co., Inc.
    Associate Product Manager
    Best Buy Co., Inc. 2001 - 2003
    Richfield, Minnesota, Us
    Managed partnerships with subscription-based vendors (Comcast, Dish Network, DirecTV, Cox, Charter and Verizon) and launched in-store sign up capability for high-speed internet based on customer’s location.
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Heather Simonsen Skills

Marketing Strategy Marketing Product Marketing Competitive Analysis Marketing Communications Strategy Advertising Sales Cross Functional Team Leadership Retail Strategic Partnerships Management Email Marketing Leadership Sales Operations Direct Mail Analytics Marketing Management Direct Marketing Brand Development Social Media Fundraising Product Launch Brand Management Multi Channel Marketing Contract Negotiation Strategic Planning Account Management E Commerce Customer Satisfaction Market Research Trade Shows Project Management Sales Management Online Advertising Segmentation Integrated Marketing Merchandising Product Development Market Planning New Business Development Marketing Research Customer Acquisition P&l Management Database Marketing Interactive Marketing Press Releases Analysis Digital Strategy B2b

Heather Simonsen Education Details

  • University Of St. Thomas
    University Of St. Thomas
    Marketing
  • University Of Minnesota
    University Of Minnesota
    Retail Merchandising

Frequently Asked Questions about Heather Simonsen

What company does Heather Simonsen work for?

Heather Simonsen works for Ipp - Independent Pet Partners

What is Heather Simonsen's role at the current company?

Heather Simonsen's current role is Senior Director Marketing.

What is Heather Simonsen's email address?

Heather Simonsen's email address is he****@****ail.com

What is Heather Simonsen's direct phone number?

Heather Simonsen's direct phone number is +161274*****

What schools did Heather Simonsen attend?

Heather Simonsen attended University Of St. Thomas, University Of Minnesota.

What skills is Heather Simonsen known for?

Heather Simonsen has skills like Marketing Strategy, Marketing, Product Marketing, Competitive Analysis, Marketing Communications, Strategy, Advertising, Sales, Cross Functional Team Leadership, Retail, Strategic Partnerships, Management.

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