Heather 🌱 Simpson Email & Phone Number

Berlin, Deutschland, De

I lead our competitive intelligence and product launch functions at Camunda and develop positioning and messaging to communicate the value of our Workplace, Operate and Optimize components.

Palo Alto, California, Us

I develop platform and product messaging and insights to communicate the value of Pangea's API-based security services and create content and marketing programs to highlight and engage Pangea's community of developers and customers. In my short time in this role, I:▶ Crafted a developer-focused message house and framework for our platform, including competitive analysis and market research for positioning and message testing with devs.▶ Developed messaging for AI and industry (healthcare and financial services) use-case web pages, including competitive analysis, market research and message testing with industry devs.▶ Created multiple customer case studies and blogs.▶ Crafted brand tone of voice guidelines for the organization.▶ Managed content development and management of social media efforts, resulting in 35% growth of LinkedIn following and 11% growth in Twitter.

San Francisco, California, Us

I worked across GitLab to develop insights, positioning and messaging to communicate the value of GitLab’s platform and solutions, specifically for the Dev section of GitLab's DevSecOps platform. ▶ In my first two months in this role I successfully led a tier-1 product launch for a new way to deploy GitLab (as a single-tenant SaaS). This successful launch incorporated orchestrated sales enablement, AR, PR, social media and content development efforts. Highlights included dozens of media placements, PR and AR requests for briefings, front page ranking on HackerNews and a growing waitlist of customers for the solution. ▶ As the product marketing manager for GitLab’s dev section, I worked alongside product managers in four different product areas to develop and implement launch strategies around new and existing capabilities. ▶ Lastly, I co-led one of GitLab’s three ongoing solution campaigns, focused on automated software delivery. Through competitive, industry and persona research, I developed messaging and positioning, mapping out the buyer's journey and determining content and channels that would resonate with GitLab users and buyers.

San Francisco, California, Us

I lead marketing communications for GitLab’s security practice. I work across the organization to:▶ Increase visibility, brand awareness and industry recognition surrounding GitLab Security practices and thought leadership (and the team members and expertise who make it all possible).▶ Strengthen community engagement and highlight important contributions made by the GitLab community. ▶ Provide clear, transparent and timely customer communications surrounding GitLab’s security posture.Some sample accomplishments:- Managed content strategy and development for a blogging program that enables our engineers to share their perspectives and expertise, while highlighting GitLab's industry-leading security programs and practices–together we published over 85 thought leadership blogs in my three years in this role. - Cultivated positive relationships and deep engagement across our hacker community, resulting in advocacy through program loyalty, content development and event participation; helping GitLab to be recognized as a top 10 bug bounty program three years in a row by HackerOne.- Built a comprehensive security incident customer communications plan and program that includes processes, runbooks and templates, and is often used as a model for other crisis communications plans.- Developed successful contests, event series, videos, case studies and social media strategies to increase engagement of GitLab's developer community and users

San Francisco, California, Us

In this role, I built marketing programs, from the ground up, to showcase GitLab's leading-edge security practices and the experts that make them successful! I also worked to cultivate and strengthen engagement throughout the DevOps community and the Security industry. To do this, I collaborated with our Security engineers and leadership, and across the GitLab organization to drive integrated marketing and communications efforts which include: content strategy and thought leadership development, DevOps community outreach and engagement, internal communications and employee enablement, customer communications and response, social media content and events.

*After a fulfilling 12 years with CSC/DXC, I decided to take some time to work on different projects and priorities*I designed and delivered engaging, impactful and measurable integrated marketing communications campaigns for clients in the technology industry. Through deep collaboration with client teams, I sought to understand the business needs and goals, the market drivers and client pain points and crafted key messages to resonate with targeted audiences. I surrounded messaging with strategic campaigns leveraging traditional and digital channels that resulted in greater brand awareness and demand generation.

Ashburn, Virginia, Us

DXC Technology was created by the merger of CSC and the Enterprise Services business of Hewlett Packard Enterprise.I led large, global social media campaigns and programs across multiple, global DXC regions and functions (corporate responsibility, brand, diversity and inclusion), industries (healthcare, financial services, manufacturing and transportation), solution portfolios (cloud, applications, analytics/big data) and key strategic partners to increase brand awareness, drive engagement and influence decisions. Tactics included live online events, interactive polls and discussions, strategically positioned thought leaders and social storyboards for forward-looking perspectives and solution messaging, as well as social surround for on-the-ground events and conferences (Sapphire, VMWorld, Oracle OpenWorld, AWS re:Invent).

In this role, I directed major, corporate-level integrated marcomm and executive communications initiatives and programs, leading global, cross-organizational teams for maximum impact leveraging digital, social, public relations, internal communications and analyst relations channels on behalf of CSC's Office of the CTO/Technology Office. Some highlights: - Developed and led long-standing CSC TechTalk/ DXC TechTalk series of interactive, global YouTube Live and social media/Crowdchat sessions with CTO and other senior leaders. Individual sessions garnered over 1 million social impressions and 500 live participants www.dxc.technology/techtalk-Directed the customer success story development for CSC’s Technology Excellence Awards honoring customer innovation; artifacts included video, blog and social campaigns to highlight customer success. - Crafted tech employee engagement strategy to increase collaboration and engagement among CSC's technology community — leveraged internal collaboration (jive, SharePoint, Facebook at Work) and external social media tools to activate and engage a population of 40,000 technologists across the globe; including program communications around CSC's Technology (Digital) Transformation, crossing 6 workstreams and dozens of project streams.- Led marketing, communications and research efforts for the annual CSC Tech Trends multi-media campaign — the most popular piece of content 4 years running.- Managed content strategy and development for HyperThink, CSC's most popular employee-written blog.

In this role, I defined and implemented the overall marketing strategy for CSC’s global security portfolio, including market research, messaging development, analyst relations, go-to-market planning and execution, (including marketing activities such as podcasts, events, webinars, whitepapers, collateral, sales training, partner marketing, web presence, analyst briefings, etc) and sales enablement.In addition, I led organizational internal communications efforts, including security awareness, employee engagement, designing (oversaw the build team) and managing the employee and channel partner intranet portal site and writing and deploying employee communications.

I led internal communications for CSC's Finance and Administration group within our Public Sector.

Washington, Dc, Us

─ Communicated with members regarding AARP legislative policies, initiatives, educational programs, publications and resources─ Maintained working knowledge of latest AARP policy stances, grassroots initiatives, and educational programs─ Created legislative issue responses to be used AARP-wide ─ Designed and implemented Member Response Center Reward and Recognition program─ Communicated with Spanish-speaking members regarding AARP programs, policies and initiatives ─ Managed policy and issue correspondence for Director of Member Services

Cranberry Township, Pa, Us

─ Developed, organized and directed Field Services business communications programs to support strategic employee and marketing communications initiatives─ Supported company-wide public relations programs in relation to Field Service business by writing and pitching press releases and media advisories─ Produced all forms of communications including: presentations, executive and operational reports, sales materials, employee newsletters, web material, advertisements and press releases for Field Services business─ Led business segment employee and business workshops─ Directed employee volunteer activities and initiatives in the community

Master Of Science, Marketing

B.A, Spanish

B.A, Media Studies: International Communications

Semester Abroad, Independent Study Abroad