Heather Smith Email & Phone Number

Johannesburg Area, South Africa

AVATAR is a full-service agency group with specialist agencies in traditional advertising, digital advertising, public relations, B2B consulting and media.Oversaw client operations and agency operations for both Johannesburg and Cape Town offices. Liaised with clients and configured new "ways of working" protocols, benchmarked costs, and processes towards increased efficiencies and output of marketing collateral.

Johannesburg Area, South Africa

McCann Worldgroup is a leading global marketing firm providing marketers with best-in-class strategic and creative services to build their brand across all communication channels.Managing the overall integrated operations of the five different companies within the group.• Main clients included: L’Oréal, MasterCard, Nestlé and General Motors.• Achieved 2pc margin growth as a result of efficiencies being introduced into the business.• Achieved 97pc billing accuracy through integration of agency contracts, quoting methodology and reporting functionality.• 88pc utilization of resources through the coaching and guiding of department heads.

Johannesburg Area, South Africa

AVATAR is a full-service agency group with specialist agencies in traditional advertising, digital advertising, public relations, B2B consulting and media.Auditing & Gap analysis of all systems and processes, and introduction of changes in order to streamline operations and ensure smooth running of each department.• Main clients included: National Geographic, Fox International Channels, Mail & Guardian.• Reviewed staffing structure and employees’ roles and responsibilities, thereby resulting in a happier workforce and a common understanding of goals. This meant less time was wasted re-doing work. • Coached and guided 20 staff on protocols and working methodology.

Johannesburg Area, South Africa

JWT is a marketing communications brand creating pioneering solutions that build enduring brands.Delivered operational and financial benefits to clients’ global marketing processes by creating a single global ecosystem connecting all client and agency partner stakeholders and systems.• Main clients included: Nokia, Ford, Unilever, Kellogg’s, Bayer, Nestlé, Gautrain.• Selected to run a global account, despite the selection procedure that would normally have meant choosing someone from their local market (i.e. from either their London or New York office).• Converted divergent studios in 53 markets around the world (including their procedures and pricing) to a new way of working. Reduced wasted time by 30pc and increased speed-to-market.• Exceeded KPI targets and brought agency performance bonuses to their highest-ever level.• Increased visibility on marketing activities and spend, including repurposing of existing assets that would otherwise have been re-created in other markets.

King James is a specialist idea explosion company.Managing of all production requirements for the agency’s client base, from briefing of vendors, preparing cost estimates and quality control of all advertising material.• Main clients included: Mini, Steers.• Reorganized of systems to ensure the smooth flow of work.• Ensured staff were used optimally and clients charged accurately for all work produced.

Mortimer Harvey is a results-driven, omni-channel solutions agency.Implemented a new workflow software in order to streamline all systems within the agency.• Main clients: Pepsi, DHL Worldwide Express, Gillette, Pharmacare.• Liaised with vendors (repro houses, print- shops, photographers, illustrators etc) and preparing all cost estimates, achieving margins of up to 35pc.• Quality control with agency creatives and vendors to quickly resolve any discrepancies.

K M Advertising is a boutique design agency.Responsible for all below-the-line production requirements.• Due to the small size of the agency, streamlined processes so that each person was aware of their role, as well as multi-tasking duties required.• Reconciled costs against all projects, and maintained agency billing records.

Adlib Communications is a marketing and communications company.Liaised with clients, vendors and production houses, and quoting of all project work, worth over CAD$2.8m spend in just three months.• Implemented a new traffic system to handle workload during pre-election build-up for the country’s first democratic election.• Scheduled and chased design work from freelancers working off-site, ensuring each step of the process was followed, in order to meet extremely tight deadlines.

Y&R Hedley Byrne is an advertising and marketing communications agency.Scheduling and chasing of all internal work as well as external photo shoots, and quality control of all production work.• Awarded company’s ‘high-flyer’ award for loyalty and dedication. • Liaised with clients’ marketing department, for weekly retail deals, and ensuring timely sign-offs in order to meet press deadlines.

Gaffney Group organizes business contacts and government yearbook publications.Proof reading of yearly Chamber of Commerce publication, and advertising design.• Assisted the editor with changes to the directory and draft layouts.• Contacted clients for timely supply of correctly prepared adverts.

Marketing & Sales Management Certificate

Introduction To Printing Technology Certificate

Education record