Heather Snavely Email & Phone Number

Bellevue, Washington, US

• AAA Washington was established in 1904 by 10 Seattleites with a passion for innovation and determination to make everyday life better. The original mission was to champion the betterment of motoring conditions, laws.
• Invested deeply in our culture crafting a new vision, mission and values, and reimagining our future with a 10-year BHAG and rolling 3-year strategic plan;
• Established a joint venture insurance start-up (Auto Club MAPFRE Insurance Company);
• Launched the first ever non-emergency roadside AAA membership product, Everyday Membership, and enhanced member benefit value adding more than 1,000 new member perks and discounts in our trade area;
• Reframed our club for a new generation through a brand refresh and strategic shift in our digital footprint; and
• Been selected as the Association of Washington Business 2024 Employer of the Year and twice received the honor of being a Puget Sound Business Journal Best Workplace, as voted by our 600+ employees.

The ACMIC Board of Directors is the governing body of Auto Club MAPFRE Insurance Company, a start-up joint venture between AAA Washington and MAPFRE. Doing business as “AAA Insurance,” ACMIC offers insurance specifically crafted for the Pacific Northwest lifestyle. It is sold exclusively by knowledgeable, local agents at the AAA Washington Insurance.

Columbus, OH, US

Seattle, Washington, US

• PCC Community Markets is the nation’s largest community-owned grocer and was recognized by Fast Company’s 2020 World Changing Ideas Awards for its leadership in environmental sustainability. As the co-op’s chief.
• Designed detailed and impactful marketing strategies aimed at capturing greater market share, fostering brand affinity, and making PCC more relevant in today's ever-changing markets
• Steered the co-op’s digital and communications strategy across earned, owned and paid platforms
• Built the co-op’s consumer data and insights discipline
• Applied visionary approaches to the COVID-19 pandemic, including pivoting the in-store cooking class services to online platforms thereby doubling overall profitability
• Led and developed a team of 20+ creators, marketers, and passionate brand ambassadors, driving intra-organizational collaboration, results and innovationMy receipts (aka accomplishments):

Seattle, WA, US

• Outside Brooks HQ in Seattle is a runner, nearly 10-feet tall, captured eternally in the final strides of a race. Forged in bronze from the medals of more than 1,000 runners across nearly every continent, The Medalist.
• Creating innovative and memorable strategies that appealed to targeted audiences and enhanced brand love
• Developing thoughtfully crafted global brand strategies aligned with the organization’s business objectives
• Implementing imaginative plans that brought the company brand to life in ways that set Brooks apart from competitors
• Spearheading all activities in relation to brand strategy, advertising/media, brand communications/PR, digital marketing/social media, and sports marketing
• Fostering environments that promoted open collaboration across all departments with the aim of identifying synergies, encouraging idea sharing, and establishing common goals for profitable growth and continuous.

Seattle, WA, US

Within my first 3 mos. at Brooks Sports, I set a ½ marathon personal record, completing in less than two hours, and shaving 20 min. off my prior time. I jumped into my role as Consumer Marketing Director with similar stamina and enthusiasm. My purpose was simple: Brooks is a passion running brand at its tipping point. It was my job to tip it.At the brand.

Redmond, Washington, US

• I joined the Xbox team at its tipping point between Halo box and entertainment hub. Overseeing consumer communications across games, platform and devices, my first major launch was the transformation of Xbox LIVE from.
• Creating and developing dynamic communication strategies for the Xbox and Kinect games and devices across Europe, North America, and Japan
• Acting as the spokesperson for interviews with various media (USA Today, Sunday Times of London, Parade Magazine, CNN, and national and local broadcast)
• Overseeing design and implementation of consumer-focused short and long-term communication strategies based on comprehensive market and consumer insights and intuition
• Growing and directing 30+ member teams made up of internal and external personnel, driving effective and efficient operations
• Defining, managing, and monitoring a $multimillion budget My gaming achievements:

US

Reporting directly to Cranium’s Grand Poo Bah (a.k.a. CEO), my mission was to drive efforts to define and articulate the Cranium brand voice and tone across all consumer communications — from advertising to digital to word-of-mouth marketing. I also led corporate and consumer communications, including global product launch publicity, social responsibility.

US

As Cranium's interim head of marketing, I reported directly to Cranium’s Prima Presidente (president) and drove a major shift in company’s brand and product marketing strategy. In addition to leading efforts to refine and validate Cranium’s consumer target, I also managed an overhaul of packaging across product lines.During this time, I oversaw.

New York, NY, US

Getting the right people talking — from moms to Mac addicts — was at the core of the many award-winning programs my teams executed. Highlights include propelling Cranium to become the fastest-selling independent board game in history; transforming Microsoft into a trusted partner in the Macintosh community; and setting Brooks Sports on pace to become a.

Minneapolis, Minnesota, US

I cut my PR agency teeth at Tunheim, a leading Minneapolis public relations agency. My primary client was Target Stores who taught me the rhythms of the retail business and showed me how to build a loved brand. Leading major projects like the restoration of the Washington Monument — which included an event with Hillary Clinton — and new store openings, I.

Roseville, MN, US

While at the lottery, I had the good fortune to hear lottery winners' stories first-hand. As part of the communications team, I helped tell those stories to the media through press releases and, when it was a multi-million-dollar Powerball winner, press conferences. Our department leader, a former broadcast producer and magazine reporter, pushed me to.

Master'S Of Business Communications, Communications

Other; Certificate Of Specialization In Finance And Accounting

Other; Certificate In Alternative Investments

Other; Certificate In Financial Accounting

Other; Certificate In Leading With Finance

Women On Boards Director Development Program

Ba, English (Major), Japanese (Minor)