Non-profit Capital Campaign, Branding, and Development Strategy Consulting for Established Hospitality and Theater Company (Austin, TX)Strategic B2B Development, Marketing Design, Business Strategy, and Brainstorm Sessions for Marketing Agency in the Senior Housing Industry (Chicago, IL)

Reporting directly to the global CMO: Devised and implemented consultancy’s B2B strategic marketing plan and branding for North American c-suite target market with a focus on procurement, supply chain, transformation, and sustainability. Networked with partners, executives, consultants, and marketing professionals in the U.S., France, the U.K., The Netherlands, Australia, and New Zealand.Advised Chicago’s Sr. Partner on brand development, marketing infrastructure, marketing strategy and reporting, CRM implementation, and talent acquisition. PMO for new office build-out in Naperville, IL: interior design, materials sourcing, signage, budget, timeline, and coordination with general contractor, vendors, and building managers. Directed ribbon-cutting event for inaugural U.S. office. Bolstered sustainability service offering awareness by co-branding the event with a global reforestation non-profit organization. Leveraged meaningful relationships between global territories (France, U.K., Australia, New Zealand, The Netherlands) and the new Chicago office to expand CRM data base for U.S. campaigns.Developed lead generation strategy targeting c-suite professionals using Sales Navigator, IBC Connect lead lists, cold lead email marketing, and Zoho CRM. Advised consultants on how to continue this process.Collaborated with a global marketing team to translate a French white paper and British English content into American English digital and print content.Managed U.S. Wordpress website and designed digital social media and email campaign templates tailored to ADA compliance, mobile and desktop UX, and optimized meta descriptions. Managed oversight of U.S. SEO strategy, LinkedIn U.S. profile page and North America content creation.Sole manager of interview process and on-boarding of first senior consultant hire given escalated career advancement. Created continued on-boarding protocols for consistent processes with new hires.Implemented PM SaaS.

Business to Consumer Marketing for Residential Real Estate Brokerage Research & Branding: Identify Market Trends, Analyze Company vs. Competitor, Recognize Target Audience, Compare & Prioritize from Target Market’s Values, Create Strategic Marketing PlanCopywriting: Reboot Brand & Mission Statement, COVID-19 Messaging, Buyer Brochures, Seller Brochures, Newsletter, Property Promotions, Video Scripts, Social Media Advertising Digital Marketing: BeyondPropertiesRealty.com, Beyond Properties Monthly Newsletter, WindyCityHomeSource.com, Facebook, Instagram, Linked In, You Tube, Constant Contact Print Marketing: Wednesday Journal Advertising, Buyer & Seller Brochures, Top Agent Magazine ArticleReporting: Weekly Tracking of Lead Sources, Social Media Engagement, Agent/Company Reviews, EblastsProject Management: Expansion to New Lincoln Square Location 2020Applications/

Market Research & Business Plan(Sold after 11 years of Growth)Business Operations Management: Adherence to LLC Governmental Requirements, Overhead Expense Assessment, Budgeting, Accounts Receivable, Financial Projections, Payroll, Customer Relationship Management, Pricing & Fee Schedule Project Management: Location Scout & Sole Manager of Lease Negotiations & Contractor Build Outs in 2 Chicagoland Locations, Contract Strategy & Logistics, Performances with 650+ in Attendance, Resident Artist ProgramWeb Marketing: Facebook & Instagram, AdWords, Google Analytics, Web Design & SEO, Mailchimp Analytics, Copywriting, Photography, Photo & Video EditingCopywriting: Business Plan, Mission Statement, Website, Social Media, Grant applications, Newsletters, Digital & Print Advertising, Post Card Mailings, Video Scripts, Technical Theater CuesEmployee Management: Job Descriptions, Interviews, Determining Employee Strengths, Contract Negotiation, Onboarding, Goal Setting, Annual Reviews, Foster a Positive Work Environment for Growth & Collaboration Mentoring: (One on one and in groups) Implement the SMARTER method to determine strengths & weaknesses, support student and teacher goals, & plan a course of successful achievementCreative Direction: Develop and Lead Talented Creative Team, Write Script, Cast Performers, Choreograph, & Stage Events with 100+ Performers and 650+ Audience Members Event Management: Budget Planning, Venue & Vendor Contracts, Scheduling, Staffing, Ticket Sales, Merchandising & Branded Design Curriculum Development: Devised and Executed Syllabi Organized by Genre & Level of Experience; Student Class Placement & Promotion, Teacher Training Teaching (20+ Years Experience)