• Established marketing strategy for mobile phlebotomy and clinical diagnostic testing services for HCPs, patients, and payers• Led internal & external communications and social & digital media• Built and led in-person and virtual trainings for all products and services, both internally and for strategic partners• Collaborated with health systems and payers on quality & HEDIS• Managed joint, cobranded health programs with strategic clients• Developed product and brand messaging and led product launches• Partnered with product teams to determine product roadmap, inform prioritization, and improve user & customer experience • Was the voice of the customer to champion product enhancements• Built Scarlet Field Advisory Board for Sales & Marketing alignment• Supported the implementation of Salesforce and a company-wide roll out of Office 365, including the setup of approval workflows• Collaborated with Legal, Compliance, Regulatory, and HR, to develop new hire training, continuous education content, and annual required training modules such as HIPAA compliance• Analyzed marketing and financial data and translate analytics into insights

Acting Director of GeneDx Marketing• Set marketing strategy for hereditary clinical genetic testing services for HCPs, patients, and payers• Led team of marketers to manage social and digital media, website, internal & external communications, events, speaker opportunities, media prep, product lifecycle, and sales enablement• Collaborated with women's health, oncology, neurology, and other product teams on product development & launch and clinical publication strategy• Developed and led company-wide product trainings, new hire trainings, and managed LMS• Built monthly webinar series and managed CMEs • Supported strategic collaborations with biopharma, academia, and payers to facilitate market access and expand awareness• Successfully executed a corporate rebrand and new website build• Product owner for HIPAA-compliant patient portal and company website• Selected and implemented new MarTech to streamline social media management, internal approval flow processes, sales leads, and project management• Built learning modules, implemented into various learning management systems (LMS)• Collaborated with Legal, Compliance, Regulatory, and HR, to develop new hire training, continuous education content, and annual required training modules such as HIPAA compliance• Oversaw social media, website, and client portal• Headed internal communications and external client messaging• Conducted market research, commercial & competitor assessments• Managed agencies and third party vendors

• Managed development of new clinical genetic tests, designed integrated launch plans and orchestrated all pre- launch/launch initiatives• Developed innovative approaches to patient engagement with a focus on optimizing the customer (both HCP and patient) journeys through frequent website and consumer/patient portal releases• Led scrum meetings to define product requirements, to develop and to prioritize backlog of portal features and UX/UI via an iterative design process with Agile team• Product owner for HIPAA-compliant patient portal and company website • Analyzed competitive landscape and conduct market research to identify market opportunities and risks and to develop targeted, persona-based, marketing campaigns• Spearheaded digital lead generation and measured ROI of paid and earned media campaigns, SEO/SEM, social media and content generation• Negotiated and coordinated agency/vendor relationships, contracts, pricing and performance monitoring• Cultivated business relationships with thought leaders, KOL’s and scientific advisory board members• Collaborated with Sales to develop and implement customized customer segment engagement strategies and annual field sales force training plans to optimize sales effectiveness

• Functioned as product owner and development lead for new genetic tests with full accountability for market research, product messaging, branding, packaging, marketing materials, web portal design, annual marketing plan, project management, sales product training, and strategic partnerships• Fostered productive relationships with internal stakeholders encompassing advisory board members, medical affairs, laboratory, sales, operations, IT, finance, and billing departments

• Methodically conducted market research to evaluate commercialization opportunities for existing bioinformatics data, formulated data acquisition strategy, and created associated marketing plan• Designed and launched web portal to gather additional data and deliver useful patient education• Collaboratively coordinated and integrated IRB-approved clinical trial/research study into web portal• Identified external partner and secured contract to provide ongoing educational materials for web portal users through API interface

• Expanded genomics portfolio through product marketing, new business development, and technical training of sales teams (e.g. weekly webinars, on-demand virtual modules, and in-person workshops)• Joined forces with suppliers’ leadership teams to drive comprehensive marketing strategy and generate high-impact sales materials • Enhanced digital product content, optimized SEO, and performed market research to maximize product positioning and pricing• Collected vital customer feedback, and identified portfolio gaps and potential new suppliers• Developed and implemented technical product and application training for sales and life science sales specialists• Created and led company-wide product trainings, new hire trainings, and managed LMS• Negotiated and coordinated agency/vendor relationships, contracts, pricing and performance monitoring

• Directed, mentored, coached, and motivated three account managers in establishing relationships with key contacts, and played a pivotal role in customer onboarding and B2B requisition process • Oversaw online ordering profiles for end users including spend limits and order approvals• Teamed with large group of 24 service specialists to implement, streamline, and maintain onsite inventory locations and consignment stockrooms• Consistently exceeded sales targets by organizing successful supplier seminars and product shows

• Effectively administered key accounts with production and research-based customers; exhibited a constant focus on maximizing satisfaction and retention • Proactively acquired critical materials during worldwide shortage for two pharma customers to prevent production shut-down• Instrumental in guiding smooth relocation of Big Pharma customer from California to Massachusetts• Governed VWR storage and shipment of products for Big Pharma clinical trial materials

• Uncovered and pursued sales leads at multiple customer locations, most of which were competitively held, including education, industrial, and environmental accounts• Signed on 4 new customers to VWR within the first 5 months• Developed excellent customer, supplier, and internal VWR relationships to provide solution-focused sales support

• Troubleshot technical questions via phone and e-mail concerning Cytyc’s cytology processors and imaging systems• Provided sole Spanish support for customers located in Puerto Rico, Central and South America• Interfaced with customers, field service engineers, cytology application specialists and sales representatives to resolve mechanical errors and application issues• Responsible for managing technical calls, dispatching field personnel and closing field reports• Adhered to FDA regulations and ISO 9001 guidelines

• Answered technical calls and e-mails regarding end point and qPCR instruments, consumables and enzymes• Troubleshot users’ protocols, techniques and machine programming• Assisted sales representatives in consumables sales (plastics and enzymes) through product support• Managed plastics complaint log• Responsible for customer contact, issue resolution, follow-up and closure• Researched and wrote quotes for repairs and for the sale of extended warranties • Entered service requests, repair orders and exchange/replace orders using Oracle eBusiness Suite

• Conducted research on the molecular mechanism of secretory protein translocation across the rough endoplasmic reticulum• Performed molecular cloning for the expression and purification of recombinant proteins• Utilized techniques including PCR, DNA digestion and preparation of plasmids, bacterial transformations, bacterial cell culture & protein induction, protein purification via resin chromatography, agarose and polyacrylamide gel electrophoresis, western blotting, and imaging