Heather Soler Email & Phone Number

Waltham, MA, US

Elmwood Park, NJ, US

• Established marketing strategy for mobile phlebotomy and clinical diagnostic testing services for HCPs, patients, and payers
• Led internal & external communications and social & digital media
• Built and led in-person and virtual trainings for all products and services, both internally and for strategic partners
• Collaborated with health systems and payers on quality & HEDIS
• Managed joint, cobranded health programs with strategic clients
• Developed product and brand messaging and led product launches

Stamford, CT, US

• Acting Director of GeneDx Marketing
• Set marketing strategy for hereditary clinical genetic testing services for HCPs, patients, and payers
• Led team of marketers to manage social and digital media, website, internal & external communications, events, speaker opportunities, media prep, product lifecycle, and sales enablement
• Collaborated with women's health, oncology, neurology, and other product teams on product development & launch and clinical publication strategy
• Developed and led company-wide product trainings, new hire trainings, and managed LMS
• Built monthly webinar series and managed CMEs

King Of Prussia, Pennsylvania, US

• Managed development of new clinical genetic tests, designed integrated launch plans and orchestrated all pre- launch/launch initiatives
• Developed innovative approaches to patient engagement with a focus on optimizing the customer (both HCP and patient) journeys through frequent website and consumer/patient portal releases
• Led scrum meetings to define product requirements, to develop and to prioritize backlog of portal features and UX/UI via an iterative design process with Agile team
• Product owner for HIPAA-compliant patient portal and company website
• Analyzed competitive landscape and conduct market research to identify market opportunities and risks and to develop targeted, persona-based, marketing campaigns
• Spearheaded digital lead generation and measured ROI of paid and earned media campaigns, SEO/SEM, social media and content generation

King Of Prussia, Pennsylvania, US

• Functioned as product owner and development lead for new genetic tests with full accountability for market research, product messaging, branding, packaging, marketing materials, web portal design, annual marketing.
• Fostered productive relationships with internal stakeholders encompassing advisory board members, medical affairs, laboratory, sales, operations, IT, finance, and billing departments

King Of Prussia, Pennsylvania, US

• Methodically conducted market research to evaluate commercialization opportunities for existing bioinformatics data, formulated data acquisition strategy, and created associated marketing plan
• Designed and launched web portal to gather additional data and deliver useful patient education
• Collaboratively coordinated and integrated IRB-approved clinical trial/research study into web portal
• Identified external partner and secured contract to provide ongoing educational materials for web portal users through API interface

Radnor, PA, US

• Expanded genomics portfolio through product marketing, new business development, and technical training of sales teams (e.g. weekly webinars, on-demand virtual modules, and in-person workshops)
• Joined forces with suppliers’ leadership teams to drive comprehensive marketing strategy and generate high-impact sales materials
• Enhanced digital product content, optimized SEO, and performed market research to maximize product positioning and pricing
• Collected vital customer feedback, and identified portfolio gaps and potential new suppliers
• Developed and implemented technical product and application training for sales and life science sales specialists
• Created and led company-wide product trainings, new hire trainings, and managed LMS

Radnor, PA, US

• Directed, mentored, coached, and motivated three account managers in establishing relationships with key contacts, and played a pivotal role in customer onboarding and B2B requisition process
• Oversaw online ordering profiles for end users including spend limits and order approvals
• Teamed with large group of 24 service specialists to implement, streamline, and maintain onsite inventory locations and consignment stockrooms
• Consistently exceeded sales targets by organizing successful supplier seminars and product shows

Radnor, PA, US

• Effectively administered key accounts with production and research-based customers; exhibited a constant focus on maximizing satisfaction and retention
• Proactively acquired critical materials during worldwide shortage for two pharma customers to prevent production shut-down
• Instrumental in guiding smooth relocation of Big Pharma customer from California to Massachusetts
• Governed VWR storage and shipment of products for Big Pharma clinical trial materials

Radnor, PA, US

• Uncovered and pursued sales leads at multiple customer locations, most of which were competitively held, including education, industrial, and environmental accounts
• Signed on 4 new customers to VWR within the first 5 months
• Developed excellent customer, supplier, and internal VWR relationships to provide solution-focused sales support

• Troubleshot technical questions via phone and e-mail concerning Cytyc’s cytology processors and imaging systems
• Provided sole Spanish support for customers located in Puerto Rico, Central and South America
• Interfaced with customers, field service engineers, cytology application specialists and sales representatives to resolve mechanical errors and application issues
• Responsible for managing technical calls, dispatching field personnel and closing field reports
• Adhered to FDA regulations and ISO 9001 guidelines

St. Bruno, CA

• Answered technical calls and e-mails regarding end point and qPCR instruments, consumables and enzymes
• Troubleshot users’ protocols, techniques and machine programming
• Assisted sales representatives in consumables sales (plastics and enzymes) through product support
• Managed plastics complaint log
• Responsible for customer contact, issue resolution, follow-up and closure
• Researched and wrote quotes for repairs and for the sale of extended warranties

Worcester, MA, US

• Conducted research on the molecular mechanism of secretory protein translocation across the rough endoplasmic reticulum
• Performed molecular cloning for the expression and purification of recombinant proteins
• Utilized techniques including PCR, DNA digestion and preparation of plasmids, bacterial transformations, bacterial cell culture & protein induction, protein purification via resin chromatography, agarose and.

Biology, Biology, General

Study Abroad Year