Heather Starr-Cress, Cdp Email & Phone Number

Overseeing the marketing operations of two high volume Bickford branches: Bickford of Virginia Beach and Bickford of Chesapeake

Virginia Beach, Va

Administrator in Training.Q1 2022 - Sales Goals - Exceeded sales goal by 127%.Q1 2022 - Converted Tours (55) to Sales (41) = a conversion percentage of 74.5%Nominated for 2022 Community Relations Director of the Year - a nomination given to only 3 CRD's per year out of 62 Bickford communities.Holds title of 2nd highest number of move-ins in the first 30 days of opening operations out of 62 community Bickford Senior Living Portfolio.Successfully reached 100% occupancy within 7 months of operation of 60 apartment assisted living/memory care community. This success, only surpassed by one other Bickford Senior Living community, was achieved in record time during a global COVID pandemic. Has sustained 100% occupancy since June 2020 to current date (01/2022)Has met or exceeded quarterly sales marketing goals every quarter since Q4 2019. (to current date of 01/2022)Met Q1 2022 Sales Goals within the first 19 days of the quarter.Participates in leading company wide marketing training via our Foundations training for all newly hired employees. Extensive knowledge of senior care healthcare with an extensive network of local senior care and healthcare professionals.Committee member tasked with helping develop internal dementia certification program.Responsible for keeping Bickford of Virginia Beach website blog and FB updated daily with a minimum of 5 posts per daily utilizing high quality photos and back stories to illustrate daily life to current families and families exploring the option for their loved one.Responsible for external marketing and internal marketing.

Midlothian, Va

Recognized as "Black Pearl", a special award given to those who exemplify Bickford Senior Living's Core Values of Kindness, Optimistic Warmth, Curiosity, Grit, and Empathy.

Training and development programs Training Initiatives and Curriculum Testing and Evaluation Materials Leadership Programs Succession PlanningNeeds AssessmentClass FacilitationTraining MeasuresSupervised training & staff development of all Guest Service employees in every stage of employee tenure. Employees worked in a multitude of fields included but not limited to food service for private and government facilities, full service restaurants, hotels, resorts, marinas, museums, food distribution facilities, sports complexes, retail stores, seasonal events, and assisted living facilities.• Worked closely with the VP of Human Resources to create, update, implement, & coordinate training programs for over 100 facilities nationwide, included such prestigious locations as the State Department, CIA, and FBI.• Created current training programs to meet company goals.• Implemented training webinars utilizing video web-conferencing technologies to reduce costs and increase “green” initiatives.• Created comprehensive manual and training program for Indigo Landing Restaurant with marked results in increased level of customer service and sales.• Created GSI Learning Library• Designed, coordinated, and conducted the following classes:• TIPS Alcohol Awareness Training • World Class Customer Service• How to Give Raises in a Tough Economy • Bar Training• Diversity Training • Sexual Harassment Prevention for Employees• Sexual Harassment Prevention for Managers • One Degree – Reaching Excellence• Salesmanship Training • Various Orientations (based on location)• Drive to 25 Zagat’s Training • Managing Work Performance

• Supervised training & staff development of all property management employees in every stage of employee tenure.• Reduced training budget nearly 40% by implementing state-certified training programs in-house and streamlining/creating training modules leading to higher employee productivity• Oversaw training for 49 properties with nearly 500 employees in 4 states• Over 200 hours of solo instruction of class sizes averaging 10-30 attendees and up to 60 attendees while conducting workshops/seminars• Assisted in attaining 3rd party management business (increasing company portfolio by nearly 30%) due to the success of our organized & result-driven training program• Organized one of the strongest industry intern programs resulting in attaining top candidates from local universities• Created and mentored Assistant Property Manager Leadership Council • Coordinated events ranging from company parties & picnics, to award ceremonies & training workshops.• Created innovative training through inspiring, interactive workshops, basic to advanced classes in multiple areas, and consistent testing procedures to ensure employee growth and excellence.• Created and implemented progressive safety training materials for monthly meetings resulting in reduced insurance costs and fewer accidents/injuries for workers and residents.• Designed, coordinated, and conducted the following classes: • Orientation • Fair Housing Certification• World Class Customer Service • Effective Written Communications• Microsoft Outlook • Attitude Awareness• CFC Certification • Internet Marketing• Salesmanship Training • E-time Editing• Managing Legal Issues • Managing Work Performance• Sexual Harassment Prevention for Employees • Sexual Harassment Prevention for Managers• 401K Informational Sessions • Hazardous Communications (Hazcom) Program• Public Speaking Skills • Rent Collection Procedures• Introduction to Tax Credit & Forms • Income Verification Training

• Supervised all training and staff development of employees in every stage of employee tenure• Helped attain an award winning group of 9 high volumes; from newly hired staff to upper management in eight multi-concept restaurants and a bakery in the Washington, DC area• Oversaw operations of over 2500 hourly employees and trained over 3500 new hires (averaging over 1000 per year)• Helped achieve nearly $100 million in 2006 company sales• Launched 3 new multi-million dollar restaurants in Tyson's Corner, VA, Fairfax Corner, VA & Sterling, VA; exceeding sales goals and topping the company's 30 year record for a sales week• Reduced training budget by 34% through the implementation of a streamlined and higher quality training program which resulted in increased confidence and retention of new staff (i.e. Increased retention/reduced costs/higher quality employee) in addition to cost reduction by transferring all training materials from hard copy to CD Rom• Created innovative training and post-training materials and testing procedures for certification to emphasize excellence• Coordinated events to include staff symposiums, mock services, restaurant openings, manager training workshops, Train the Training programs, company parties, and award ceremonies.• Over 500 hours of solo instruction of class sizes teaching an average of 15-40 attendees as well as up to 80 attendees while conducting workshops/seminars • Designed, coordinated, and conducted the following classes: • Orientation • Server & Food Runner Manager AOR Cert. Class• ABC Laws • Raving Fans• Team Service • Standards for Running Food • Zagat’s Drive to 25 • POSI Training Class (Computer System)• Salesmanship Training • GAR State (Management Development)

Bachelor Of Arts, Psychology; History

Psychology, History

Activities and Societies: Spirit Chair for the Class of 1999, Silhouette Yearbook Committee Member, Delta Tau Delta, Decatur Symphony member

Master Of Business Administration - Mba, Health/Health Care Administration/Management