Creator, Executive Producer and on camera host of the digital docu-travel series that follows Heather cruising America in her classic Mustang sharing local small town culture. Responsible for entire project; overall concept, episode storeline and voice over copy, production management, sponsorship, and management/promotion of the YouTube site and social channels.

Over 100 commercialsSpokeswoman for Mercury Insurance in 18 spots nationally Supporting, AxiomSupporting, NightingaleSupporting, Epic MovieCostar, Tosh.0Costar, Surviving DisasterLead, Lost Treasure of the MayaCostar, ManswersCostar, It's Effin' ScienceDorm Daze 2Costar, 1000 Ways to DieFitness Trainer, 30 Days view more on imdb.com/heatherstorm

Cohost of the adventure seeking mulit-media men's lifestyle show covering the best bars, restaurants and activities features special guests. Create a Drink of the Day for each episode. Book special guests and locations.

Series host on MotorTrend/Discovery's Garage Squad for 45 episodes. Heather and the crew repair classic cars and get them back on the road.

Co-Founder of Southern California's first eco-friendly mobile event and beverage catering company providing large scale event development and high-end bars. Clients: Angeleno Magazine, Porsche Beverly Hills, Neiman Marcus, Google, Snapchat, Lance Bass Wedding. • Brand identity, development and strategy • Business development including yearly goals and plans large and small • Budget management, pricing and sales goals• Marketing strategy and implementation • Develop & maintain relationships key clientel including event producers, publicists, caterers, brands and restaurant managers. • Manage business operations & create protocol to meet goals• Hire employees, conduct staff trainings, manage payroll • Speaker & educator as beverage industry expert at various conferences & tradeshows• Judge and Emcee for cocktail and spirit competitions• Design signature cocktails, menus & wine lists for bar programs • Coordinate and execute large scale events effectively adhering to brand image and marketing strategies• Liaise with top event producers, publicists and celebrities to create large events

• Managed luxury spirits portfolio of 4 distinct brands in the region of Southern California.• Delivered the overall division and market-specific volume, share, and profit objectives as articulated in the annual sales plans.• 
Developed and executed annual and quarterly sales plans by brand, by market, by distributor, and by major retail customer. Plans include distributor depletion goals, distribution goals, and profitability goals.• 
Directed the activities of distributor personnel to maximize the profits and sales of W.J. Deutsch spirit brands.• Maintained and increased customer relationships in all trade channels• Budget management• Worked with the national accounts (both on and off-premise) to ensure rapid and effective execution relative to national account initiatives.• 
Ensured accurate and timely market forecasting, develop monthly revisions, and provide analysis and recommendation when sales vary from forecast.• 
Traveled throughout the territory marketplace on a frequent basis to observe retail conditions and to interface with customers, & distributor personnel.• Planned and executed large scale events with celebrity endorsers of brand• Hired and managed brand ambassadors and promotional models. • Created high-profile branded events with celebrity ambassadors & multiple luxury PR companies

• Represented a portfolio of eight luxury spirit brands for all of Southern California.• Increased cognac sales by 125% from 2008 to 2009 in largest chain account• Managed distributor sales force management teams to execute sales goals.• Maintained key accounts list for both on and off- premise accounts and develop personal relationships with key buyers/owner and managers.• Implemented programming and incentives adhering to a localized budget.• Monitored SWS inventory and orders, using incentives to meet depletion goals.• Coordinated and executed large scale events involving celebrity endorsers of select brands.• Designed signature cocktails and tasting menus for select accounts.• Conducted staff trainings, educational presentations and represented portfolio at tradeshows.• Searched, hired and trained independently contracted employees for promotions, demos and events.• Responsible for all chain accounts in territory, including merchandising and scan programming.• Analyzed depletion reports and worked closely with Western Region VP to develop respective action plan.

• Increased 2008 Q1 sales by 35% compared to 2007 Q1 sales.• Sales representative for key on and off-premise accounts; Los Angeles, Santa Barbara, Orange Co. • Established and sustained strong relationships with key on- and off-premise accounts and industry contacts. • Actively built consumer awareness through marketing events, promotions, demos and tradeshows.• Coordinated and managed marketing and PR event in Los Angeles. • Conducted staff trainings and educational presentations.• Recruited, hired and trained independently contracted employees for promotions, demos and events.• Established, maintained and managed distributor relationships.• Conducted regular distributor sales meetings to present brand sales strategies.• Analyzed depletion trends and developed business plan within my territory l while remaining within budget.

NASM Certified Fitness Trainer and Stretch Technition - Conducted one on one consults with member who wished to retain personal training services. Assessed client's health & fitness levels. Designed and implemented effective and progressive nutritional and physical exercise programs specific to each clients desires and goals.

Wrote a variety of articles for monthly newsletter distributed to members, designed best practice 'toolkits' to guide hotels and resorts to operate sustainably, instituted and maintained office recycling program.

Conducted scuba dive research on the distribution of queen conch in the surrounding waters both within and outside of the marine park boundaries, educated the local islanders on the importance of sustainable fishing practices